Don Conner Email & Phone Number

Florida, United States

Grand Rapids, Michigan, Us

Grand Rapids, Michigan, Us

Chicago, Il, Us

• Increased sales, market share and coaching distributor volume by implementing Circle K corporate strategies and heading overall retail execution of MillerCoors brands.• Managed total MillerCoors performance with Circle K Florida Business Unit, directing 728 total CK stores with $1.3M in annual sales.• Communicated and tracked execution for 5 MillerCoors distributors on all Circle K programs.• Ensured optimal inventory by aligning and selling MillerCoors strategies to Circle K beer/wine category buyer.• Coordinated alignment of programming, pricing, forecasting and retail execution with MillerCoors Florida management.• Gained 68% of total set responsibilities within beer category. Grew overall MillerCoors points of distribution by 3,200+ points and 125K+ cases.• Developed zone pricing strategy to assist Circle K in growing overall category and remain price competitive within Florida, growing the program’s overall category volume 15%+ ($1.5M+ in category dollars).• Developed a single serve ice bin expansion program to gain ice bins in 375 Circle K stores, increasing overall singles business 5,200+ or +27% in cases and $200K+ or +26% in dollars.• Developed a vertical call plan structure to align distributors with Circle K operations and improve overall execution.• Created a training platform, Circle K Beer University, to educate Circle K operations team on beer category basics.

Chicago, Il, Us

• Mentored and motivated sales staff, and led operations to ensure attainment of optimal performance standards.• Set sales team expectations and held team accountable for meeting expectations to increase productivity.• Spearheaded multiple concurrent projects throughout the entire life cycle, including scoping, requirements gathering, client relations, leadership, conflict resolution, budgeting and updates to ensure on-time, within-budget completion.• Minimized financial discrepancies by ensuring on-target compliance with labor budget limitations.• Partnered with leadership team to devise strategies for meeting operational and budgetary goals.

Chicago, Il, Us

• Optimized sales and market share by developing partnerships with distributors, pricing strategy, local marketing activation, managing chain programming, and overall retail execution of MillerCoors brands.• Managed total MillerCoors brand performance throughout entire JJ Taylor Distributing footprint, the second largest distributor for MillerCoors with 140 distributor sales personnel, $11.4M CEs in annual sales (equating to $186.8M in distributor net revenue).• Propelled premium light sales and market share in 2012, 2013, and 2014 by execution accountability with distributor.• Managed, developed and coached MillerCoors employees comprised of 4 On-Premise representatives, with a remote Fort Myers Area Sales Manager.• Developed and presented annual and trimester plans to guide distributor performance within local market and encourage other suppliers to duplicate the planning format. • Managed a $2.6M+ budget in sales support and an additional $5M in marketing funds with a focus on zero profit erosion.• Assisted in the sponsorship agreement with numerous sports alliances worth $2.5M including the Tampa Bay Bucs, Lightning and Rays. • Conducted sales meetings to kick-off strategic selling opportunities, such as new brand showcase, football, spring break, super bowl and the summer, and present regularly at distributor sales meetings to drive key initiatives.• Developed monthly MBOs and incentives with distributor management team to direct sales force to achieve MillerCoors volume and distribution goals.• Drove execution of test market initiatives including Coors Light plus up, Leinenkugel Summer Shandy heavy up, Redd’s draft, and premium light perfect draft pour.• Trained new staff members on best practices, operational protocol, and tactics to maximize performance.• Ensured headcount levels met operational demands by monitoring staffing initiatives, recruiting and interviewing top talent, and coordinating manpower to drive workflow.

Chicago, Il, Us

• Headed the MillerCoors brands in Michigan for 4 distributors including the largest wholesaler in Michigan with $6M in annual case sales combined, equating to $70M in distributor net revenue.• Grew market share for 3 consecutive years in Detroit market area.• Assisted Powers Distributing in achieving Miller High Life Achievement Award in 2009.• Aided the executive team by sharing insights and operational statistics to measure KPIs for continuous improvement.• Formulated and implemented departmental and organizational policies and procedures to maximize output.• Mitigated operational risks by monitoring and enforcing staff adherence to rules, regulations, and procedures.

Chicago, Il, Us

• Directed Molson and Coors brands in Michigan with coverage across 18 distributors, increasing Coors Light trends 17%+.• Achieved first and third quarter Special-Recognition Awards for successful achievement of volume targets.

Chicago, Il, Us

• Managed Molson volume and distribution in 75 On-Premise accounts with 2 distributors. • Grew overall account volume 20%+ and distribution by 70+ new placements of bottles and drafts combined.