Product Marketing Lead
- Created, monitored and analyzed multiple marketing programs, including product launches, digital media, and sales presentations, while continually optimizing campaigns to improve ROI- Solely planned and oversaw digital marketing communications to drive brand awareness and support lead generation, averaging over 30% open rates and 10% click rates- Upgraded and maintained company website, implementing improved user interface, refreshed design and all- new blog, increasing traffic 120% after 12 months- Directed in-house graphic design team to produce engaging imagery and promotional material across digital, print and display assets- Organically grew digital audience by more than ten times through a variety of lead generations, including email marketing, social media, tradeshows, webinars and advertising