Don Freeman Email & Phone Number

Itasca, Illinois, Us

Itasca, Illinois, Us

Carlsbad, California, Us

Vista, California, Us

D+M Group is a global company dedicated to enhancing life through inspired sound solutions. Brand include Denon, Marantz, HEOS and Boston Acoustics.I am the Global Vice President of Marketing and Training reporting to the CEO and leading a global team of 35 in the Americas, Europe, and Asia. Focused on increasing value through centralizing marketing functions and transforming marketing competencies across all regions with a strong emphasis towards digital marketing strategies.Key Highlights: • Transformed organization from traditional marketing tactics to a digital marketing footprint by launching customer journey mapping, social marketing, e-marketing, SEO/SEM, and content driven marketing initiatives. • Re-engineered the business operating model and instituted operating rhythms to drive strategic planning disciplines and scorecard reviews. Also established cadence and process tools with IS department to advance digital marketing roadmap.• Managed the launch of the newly established brand, “HEOS by Denon.” Results included establishing a new brand identity, developing brand awareness strategies, creation of marketing content and messaging, offline and online merchandising, promotional planning and event marketing. • Deployed a re-branding initiative to drive global consistency across all marketing platforms. Resulted in a cohesive brand identity for all regions across websites, packaging, and all digital marketing platforms• Established partnerships with key accounts and leading music services including Best Buy, Amazon, Spotify, Pandora and Google to formulate co-marketing promotions and branding campaigns. • Increased productivity by introducing web-based tools which enhanced transparency and communication, increased collaboration, and drove consistency across marketing efforts. Tools included Digital Asset Management, Eloqua for e-marketing, Price Spider, Bazaarvoice, Pipeline Management and Dealer Portal.

Vista, California, Us

In this role I lead all product development initiatives and business strategies for wireless (Bluetooth) products across the D+M brands. I was responsible for working with each region and the PMO team in Japan to understand market dynamics, competitive landscapes, pricing sensitivity models, and develop a global strategy to develop, market, and launch our products.I know what it takes to build consensus across a dynamic group and am always motivated when asked to build things from start to finish leveraging others input and expertise.

New Britain, Ct, Us

In this role I reported to Vice President and led 5 direct reports and a team of 50 salespersons. I was responsible for the revenue and profitability of the Builder & Hardware Channel for all brands including Kwikset, Weiser, Baldwin, Stanley, National, and K2 Commercial Hardware. I was responsible for building relationships with senior level account management and the strategic planning for our builder channel and co-op channel including partners such as Ace Hardware, Do It Best, Orgill, KHOV, DR Horton, and Pulte.Key Highlights:•Developed and deployed BDHHI Sales Process across the entire sales force leading to key conversions at NVR Homes, K. Hovnanian, and Toll Brothers.•Developed the strategic planning process for the business and developed a 3-year plan focused on sales performance, operational efficiencies, operating rhythm and team morale. •Developed the “Top Gun” Leadership Program to improve engagement and performance. Program recognized high performing employees and built future leaders for the organization. Six of 10 members graduated to management positions.•Implemented the use of salesforce.com across the sales enterprise to increase visibility of performance and drive accountability across the sales organization

Towson, Md, Us

Reported to Vice President with responsibility for the U.S. P&L, Global Business Unit Strategic Development, Channel Specific Promotional and Product Plan’s. Awarded 3 patents through 30 new product launches across all product linesBuilt marketing plan and earned Home Depot & Lowe’s listings generating (22% growth) Led global and cross functional teams to develop 5-year product road-map and aligned global strategies across Europe and North America.Conducted monthly engineering reviews with German manufacturing plant for new product launches, value engineering initiatives and process improvement planning. Improved lead time, drove supply chain efficiencies and delivered cost reductions through Far East manufacturing negotiations for product lines specific to the U.S. market.

Towson, Md, Us

Reported to the Director of Marketing and was responsible for the management of the Home Depot Channel related to all marketing activities. This role included the development of the annual marketing strategy focused on promotional plans, event marketing initiatives, line reviews, presenting plans to the Home Depot buying team, and driving execution through the sales organization.

Bachelor'S Degree, Marketing/Marketing Management, General

Bs Of Science, Marketing