Key Tasks included:● Led the integration of CRM systems with automation tools like Marketing Cloud and Klaviyo to optimize communication across the customer lifecycle.● Built personalized, dynamic cross-channel journeys/flows for lead nurturing, onboarding, re-engagement campaigns, and more.● Planned, strategized and mapped out the customer journey and communication strategy at eachtouch point.● Collaborated with internal and external stakeholders at all levels to optimize campaign performance, significantly improving ROI and customer retention.

Key Achievements included:● Creating the digital marketing strategy and online presents.● Establishing brand guidelines and maintaining consistent visual identity across all platforms.● The creation and implementation of targeted advertising campaigns maximizing returns on everymarketing dollar spent.● Increasing online bookings by 20% in year on year growth - three years in a row.

Key Achievements included:● Major data migration project and integration to Salesforce and Marketing Cloud.● Utilizing the Agile framework to integrate my team with the sales, marketing and Web teams.● The creation of 50+ personalized dynamic communication journeys through Marketing Cloud toengage with leads and customers across platforms (email, SMS, Social, and Call Center).● Generated an average $1,500,000 direct revenue uplift each quarter through marketing activities.

Key Achievements included:● Managed the annual marketing budget and calendar for the faculty of Building, Construction & Engineering.● Managed the implementation and training of a designated Inquiry Management Unit of CRM super-users to handle student enquirers across faculties - (increasing conversion from lead to applicant by %50).● Designed automated, personalized email communications across each stage of the student's journey.● Multiple data migration projects managing sensitive student data between platforms and web portals.