Graphic Design, Branding, Creative Direction, Visual Storytelling and Presentations

Led development, oversight and promotion of comprehensive branding program to support corporate initiatives and strategy. Managed and developed internal creative team while directing outside services to create dynamic and compelling marketing assets to empower global marketing engine.- Developed and directed branding and creative services for global organization. - Lead internal team of talented graphic designers, video producers, writers and multimedia producers and direct outside resources. Worked closely with a global network of marketers producing materials to support every aspect of marketing, promotion and branding throughout the global organization. - Created and produced a comprehensive portfolio of marketing assets to support revenue generating campaigns, product launches, global events, investor relations, public relations, human resources, facilities branding, packaging, social media and special promotions (NASCAR etc.)- Leading decision maker on brand application and development, meeting and advising leaders at various levels throughout the organization to help them achieve their goals while enhancing our brand, and ensuring consistent tone, voice and image.- Developed storytelling methodology and created impactful presentations to increase effectiveness of message delivery, comprehension and recall for important initiatives.

Developed updated brand strategy to successfully energize and reposition global organization as technology leader following a series of portfolio enhancing acquisitions.- Creative lead of brand team worked closely with external agency to develop comprehensive program to support corporate strategy.- Created comprehensive portfolio of shared marketing resources to empower global adoption. - Led global and regional meetings to evangelize strategy and energize the global organization.- Trained internal and external creative teams on updated branding and design system.

Led united global creative team following major acquisition to support growing organization.- Took lead of the global creative team and developed updated brand strategy to incorporate all brands into an updated integrated design system and brand hierarchy to properly reflect our updated go-to-market strategy.

Led internal creative team of designers and video producers. Designed and produced a full suite of marketing assets in support of global marketing team. Applications ranged from largest industry tradeshows, marketing collateral, campaign support, investor relations (annual report), video, multimedia.