Cerebelly is a first-of-its kind brand of brain-focused baby food. Founded by an MD neurosurgeon and PhD developmental neurobiologist, our patented, vegetable-first, organic, non-GMO, Clean Label Purity Award, whole-food based purées, smoothies and smart bars are extraordinarily nutrient dense to support the development of a healthy brain and body.

Pacha Soap Co. is a purpose-driven company. We handcraft natural, artisanal products to delight the senses and enhance well being. Our mission is to challenge the standards for what it means to be an ethical business by taking radical steps to empower communities around the world with long term, sustainable solutions. Made good so you can feel good and do good.

Seasoned merchant and retail executive with over 20 years of experience driving change, transforming business, developing people, leading merchandising teams, and coaching CPGs, founders & entrepreneurs.

• Led the development of both the Supermarket and Merchandising omni-channel multi-year strategic roadmaps for Giant Eagle and Market District banners, defining a path to position these banners to become best-in-class. • Transformed the Merchandising leadership team with both internal and external talent to implement the best-in-class strategic roadmap. • Created a transformative private label strategy to double penetration in 2 years, hired and developed a new leader and team, established brand guardrails, and refreshed the packaging and branding of each brand. • Restructured the overall Merchandising team to create deeper expertise and centers of excellence in category management, merchandise planning, pricing, promotions, micro and macro space, and merchandising execution. • Built a Merchandising Planning, Analytics and Operations team in Bengaluru, India, in support of the development of the Merchandising Centers of Excellence, improving capacity and capabilities while reducing SG&A. • Led the on-going development of a best-in-class Merchandising Tech Stack. • Drove significant growth in sales and profit $ while improving the customer value proposition. • Strengthened and expanded supplier partnerships during and after the pandemic through improved collaboration and fostered a more nimble and flexible approach to on-boarding new suppliers, managing inventory, and shelf condition. • Developed a strategy, and on-boarded a boutique consulting firm, to capture over $100M in COGS savings through improved negotiations skills, capabilities, and more sustainable processes. • Led the development of a refined strategy for the Market District banner, positioning it to become the “best food store in America.” • Led the development of tenets and leadership principles to shift the culture from financial obsession and short-term thinking to a greater focus on customer obsession, long term thinking, innovation and differentiation, and operational excellence.

Recruited to professionalize and transform the Merchandising organization, building team and capabilities to ensure a strong ability to lead outdoor/sporting goods industry into the future.

Led $8B+ Non-Perishables and Private Label teams, along with Merchandising Operations, Merchandising Data and Analytics, and Allegro/Starkey (Coffee and Water company). Drove significant improvement in business results – sales and profit, transforming business from negative comparative sales and market share loss to strong positive comparative sales and market share gains.• Led Merchandising Evolution – transformed Merchandising operating model, built new and best-in-class capabilities, and evolved from decentralized to hybrid operating model.• Strengthened private label team, developed private label brand architecture, enhanced product development process, and improved partnerships with category merchants, resulting in doubling of private label sales and penetration.Merchandising Operations:• Led development of Merchandising Execution team, transforming the category reset and maintenance process in-store and developing a national product demonstration program. Resulted in improved execution and product demonstrations across all stores, all categories, and improved supplier satisfaction.• Developed Space Planning team creating micro and macro space planning capabilities and tools. Rolled-out planograms in all stores and relevant categories as well as macro space planning in all new and remodeled stores. Results: improved in-store execution, business performance, supplier and customer satisfaction.• Built Pricing Analytics and Competitive Intelligence teams, led development of pricing strategy and multi-year roadmap to improve pricing. Led first waves of price investments, resulting in better competitive pricing, improved customer price perception, strong transaction and basket growth, and improved sales.• Built Promotion Analytics team; led development of a promotion strategy and optimization of promotions. Results: more relevant, profitable and better performing promotions, and improved profitable sales.

Led $2.5B+ Perishables and Food Service Merchandising division. • Developed and executed Perishables and Food Service strategy for full chain, and development of merchandising and sourcing team.• Led, in partnership with Bain Consulting, development of strategy to transform Target’s Grocery business. Results: significant investments and future changes in merchandising, produce sourcing, store design, supply chain, store operations, technology and omni-channel capabilities. Developed and executed pilots and first proof-of-concepts.• Grew Starbucks @ Target business in excess of 15% through improved marketing, merchandising, and operations, exceeding Starbucks corporate owned store growth rate.• Negotiated 2015-2018 Starbucks MLA, resulting in improvements in partnership, mutual profit, operations, growth plans, and collaboration.• Led development of transformation strategy for Target Café (the 87th largest U.S. restaurant chain in revenues (NRN)), testing new concepts in Fall of 2015, with roll-out over three years.

Led, in partnership with McKinsey Consulting, development of Target’s Healthcare Strategic Roadmap and LRP. Results: significant investment in organizational structure and capabilities, specialized talent, technology and omni-channel capabilities, and improved payor and provider partnerships (i.e., United Healthcare strategic partnership, joint clinic initiatives w/Kaiser).

Led Target India Merchandising team in Bangalore India and its 350+ team members in support of U.S. and Canada Merchandising (Operations, Planning, and Presentation) for store and .com businesses.• Led development of Target India Merchandise Presentation team and expansion of Merchandise Planning team for U.S. store and .com businesses, adding 100+ team members. Results: more efficient, cost effective operations, and expansion of U.S. personalization and localization efforts.• Built and developed Target India Merchandise Operations for Target Canada, creating processes for item and vendor set-up and maintenance, inventory management, and space and presentation planning.• Developed Organizational Structure and Talent Management Process to strengthen the team and leadership and improve ability to assess, develop, retain and reward the team. Successfully developed an Indian National, resulting in their promotion as Director of Target India Merchandising team.

• Developed Merchandising Planning strategies that helped deliver results which exceeded all goal metrics – sales, profit, in-stocks, and turn.• Led development and execution of Home Pyramid Merchandising Planning Strategy. Results: improved culture that educated and empowered Merchandise Planning teams to drive profitability by establishing improved profitability goals and tactics, tools, and accountability measures.• In partnership with Home Directors, developed Merchandise Planning Development strategy focused on individual, team, and leadership development. Results: strengthened pipeline of talent and improved retention and engagement.

• Led, in partnership with Bain Consulting, the development of the Pharmacy 5 year LRP. • Oversaw a team of Buyers, Merchandising Planners & Specialists in developing and driving sales and margin strategies, resulting in over 12% comparative sales growth of the $3B+ Rx business. • Directed the Pharmacy wholesale contract negotiation resulting in over 225bp profit improvement. • Led the Pharmacy Acquisition strategies, resulting in the acquisition of 94 competitor Pharmacy files.