Sales Manager
Mid-Atlantic, Midwest, North Centra,L And Northeast
Direct responsibility for National accounts & Co-Op accounts, Regional Co-ops & Chain Accts, Local Lumberyard/Supply House, in the establishment and development of United Window as a Multi-Regional presence. Responsible to: Increase sales, establish branding (including private label sales) on minimal Marketing Budget, build SUPERIOR inside and outside sales teams to outperform larger Competitors. Price objections as the single largest impediment to sales, required constant and continuous innovation to drive growth.Personnel requirements to Hire, Train, and Review inside & outside sales teams. Implement AIA/CEU program to include: attain "Provider" credential, write/submit programs to Univ of OK, and maintain all CEU documention for audits.Design, source, and implement Applied Ext Jamb (4 9/16" & 6 9/16" primed/F.J.) SH & DH on profiles (4100/4200 series). Attain "Provider" credential to present Energy Star advantages to Co. & Customer staff. Create the "Andersen Conversion Tool", and inside sales Quote culture which surpassed all expectation. Establish New Markets as production/shipping capacity allowed. Direct all Co-Op account activity, National Shows, Sales and communications,and implement product/label requirements to gain market advantages. Establish Service dept, personnel, and culture, to provide and maintain an OUTSTANDING service reputation within the industry. Train Customer/Company staff continually to implement Niche advantages in advance of competition. Train Salesforce to Sell Niche advantages above, as well as:The "J channel", Outstanding Service advantage, Private Label advantage, AIA program, and the first Installed Sales to the builder/thru the lumberyard/by the Manufacturer program by formulating the Sq/ft deduct presentation. Worked with TEAM PROS in a spear-point role to coordinate 5 regional Manufacturers to provide National/Cohesive private label programs for major Co-ops(LMC, ENAP, Tru-Serv, Do-It-Best).