Don Malshan Email and Phone Number
Marketing & Finance professional excelled in branding, integrated marketing communications, social media marketing, researching & events management. I’ve excelled in branding & strategy development, I have assisted companies developing strategies to improve the elements of brand equity using integrated marketing communication tools, market research & continuous improvement of product quality.I have launched successful integrated marketing communication campaigns using print media & digital media, which has increased the website traffic - leads and conversions as well as developed the brand equity – brand awareness and brand perception.I believe, research needs to be the key in decision making process for businesses. The more companies focus on research, the more they get closer to the customers & their needs. I have supported businesses conducting research on product development, customer & employee satisfaction, brand equity audits & implementing solutions backed by real data - Data driven decision makingCreative content producer, storyteller & continuous learner
White Label Distillery
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Sales And Marketing SpecialistWhite Label Distillery Oct 2022 - PresentHobart, Tasmania, Australia• Expanding distribution channels across the states to promote and sell own brands.• Managing ‘Vodi’ Tasmanian Vodka brand• Managing key accounts including Coles Liquor & Steve's Liquor.• Conducting brand activation programs including tasting events and trade fairs.• Created sales strategy and overlooking the sales.• Created digital marketing strategy and managing the digital marketing function including social media.• Created content for relevant social channels.• Filmmaking and product photography.• Managing paid media advertising.• Competitor research and consumer behaviour tracking. -
Finance Business PartnerTasnetworks Oct 2021 - Jul 2022Tasmania, Australia•Prepared annual Labour & O/H budgets for relevant business units collaborating with cost centre leaders. •Prepared quarterly basis forecasts to foresee any risks/ major deviations to the budget and reported to divisional leaders followed by possible solutions.•Worked in collaboration with executives and leaders on implementing cost saving initiatives and analysing the benefits followed by recommendations.•Educated the managers on how TasNetwork’s corporate O/H cost allocation (CAM) model was developed and its functionality with simplified presentation.•Developed a Dashboard to track time sheeting progress for Engineers and major projects and explained the reasons for major deviations of monthly targets (budgets & forecasts) in a graphical format.•Prepared monthly business unit performance reports & reviewed and advised managers on mitigating risks and driving the business units within the budgets.•Reviewed cost centres during EOM process and preparation of accruals/ cost re-allocation journals for major GL items. -
Cost AnalystTassal Operations Sep 2019 - Oct 2021Tasmania, Australia•Prepared annual Labour & O/H budgets for farming business units by collaborating with farming heads. •Updating the Forecast on Monthly & quarterly basis to foresee the major deviations followed by reports to the farming heads & the board.•Preparation of monthly business unit performance reports & reviewing and advising farming managers on mitigating risks and driving the business units within the budgets.•Discussed with different fuel suppliers & finalised a deal to implement a cloud-based fuel management system and tank gauge system across farming sites to lively track fuel usage data.•Quarterly Analysis of raw material price movements in the commodity market for salmon & prawn feed and informing the management on forthcoming trends.•Monthly reconciliation of fuel invoices, feed invoices.•Preparation of EOM entries for fuel usage across sites followed by re-allocations, contract re-invoicing and other project-based allocations.•Reviewing cost centres during EOM process and preparation of accruals for major GL items.•Replaced paper-based fuel transaction recording system with an app, enhancing the accuracy & safety of data. -
Assistant AccountantIn2Construction Jan 2019 - Sep 2019Tasmania, Australia•Preparation of budgets and costing reports related to construction projects, identification of major variations and generating reports followed by interpretations.•Monthly Balance Sheet review. Prepared monthly reconciliations for accrual/provision accounts, prepayments and salary related accounts.•Monthly P/L Review. Reviewed all overheads related to plants to identify cost variations. •Preparation of payroll on weekly basis•Capital purchases and maintenance of fixed asset register and carrying out physical verifications and generation of reconciliation reports. •Generating standardized month end journal entries and maintained the charter of accounts.•Preparation of reports and reconciliations related to AR, AP, GL and Treasury functions.•Preparation of GST, Superannuation, PAYG and BAS statements.•Preparation and review of bank reconciliations. -
Project InternVeolia Jul 2018 - Dec 2018Tasmania, Australia• Conducted a quantitative research on best practices related to clinical waste management solutions in particular in Sweden, Germany and Norway, targeting the growing population and airport expansion & quarantine waste in Tasmania.• Examined the current medical waste practices and identified the existing problems related to medical waste in Tasmania (impact on environment and high cost on medical waste disposal)• Prepared a financial feasibility report for three most effective and popular waste solutions after benchmarking the developed countries.• Prepared detailed capital expenditure appraisal proposals using NPV and IRR methods for each method and ranked the projects on profitability.• Prepared budgets and cash forecast requirements and breakeven point analysis for each method and ranked based on the operation excellence and cost efficiency.• Prepared detailed costing based on the overhead costs and applied the principals of ABC costing to ensure the accuracy of overhead allocation and profitability for each project.• Prepared project timeline and KPIs and involved in evaluation of KPIs.•Conducted vertical & horizontal communication about project performance among different stakeholders within the organization. -
Marketing CoordinatorMicro Constructions (Pvt) Ltd Mar 2015 - Jun 2016•Executed Brand Activation programmes in collaboration with local councils to localise the "Yutong" brand and awareness among councils, product demonstrations to local government engineers and technicians in constructions sites to promote the brand.•Conducted a brand audit for Yutong heavy machinery and recommended actions to improve the low-performing attributes of the brand.•Designed an advertising campaign for a Chinese heavy construction machinery brand "Yutong" to localise the brand.•Developed an integrated marketing communications strategy to promote 'Yutong' with 'above the line' and 'below the line' channels to increase brand awareness and drive sales.•Participated and represented Yutong Brand in business fairs and exhibitions.•Initiated a Corporate Social Responsibility (CSR) initiative to re-plant 10, 000 trees in regional areas to compensate for the deforestation incidents due to highway constructions.•Developed a marketing campaign to promote and increase brand awareness for 'Karcher' power tools.•Overlooked the company website and provided newsfeeds to keep the website lively.•Organised a press conference when launching the 'Yutong' Brand and prepared news articles to publish in the newspapers.•Prepared newsletters, sales materials and presentations to be sent out to prospectus customers.•Provided news articles, blog posts and other online content to be shared amongst the online platforms.•Developed online marketing strategies for multiple brands and ensured end goals (market reach and leads) are achieved within the budgets.•Conducted research to identify the market gaps, competition and product suitability before launching the 'Karcher' brand in to the market.•Managed customer complaints related to 'Yutong' heavy machinery, travelled to regional areas to resolve disputes and ensure customer satisfaction and brand reputation. -
Assistant AccountantMicro Constructions (Pvt) Ltd Jan 2015 - Mar 2015• Prepared, examined, and analysed accounting records, reconciliations, financial statements, and other financial reports to assess accuracy, completeness, and conformance to reporting and procedure standard.• Assisted in preparing financial statements annually along with its reconciliations, schedules, and notes.• Internal Auditing including recommendations and initiatives in implementation of adequate internal controls followed by continuous audits - Plant audits, Internal Control process Audits and Fixed assets audits. • Monthly Balance Sheet review. Prepared monthly reconciliations for accrual/provision accounts, prepayments, and salary related accounts.• Monthly P/L Review. Reviewed all overheads related to plants to identify cost variations. • Prepared variance analysis reports after reviewing monthly/ annual budgets and reported to the management about significant deviations.
Don Malshan Education Details
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Accounting And Finance -
University Of KelaniyaBusiness Management -
Chartered Institute Of Management Accountants (Cima) - UkManagement Accounting, Entrepreneurship, Enterprise Management,
Frequently Asked Questions about Don Malshan
What company does Don Malshan work for?
Don Malshan works for White Label Distillery
What is Don Malshan's role at the current company?
Don Malshan's current role is Marketing & Finance Professional I Branding I Integrated Communications I Social Media Marketing I Content Creator.
What schools did Don Malshan attend?
Don Malshan attended University Of Tasmania, University Of Kelaniya, Chartered Institute Of Management Accountants (Cima) - Uk.
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