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An entrepreneurial and innovative leader with extensive experience in sales, revenue management, marketing, customer success, and leading high growth teams. 20+ years experience working in the media and ad technology landscape. Recognized for maintaining expertise in the entertainment and sports media industry, delivering cutting-edge solutions and programs for partners to enhance product and service offerings. When not in the office, Don enjoys spending time with his family, cheering on his kids, and being on the water.
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General Manager, Data SolutionsAdimpactSarasota, Fl, Us -
General Manager, Data SolutionsAdimpact May 2023 - PresentAlexandria, Virginia, UsAdImpact is a media intelligence company that provides insightful ad detection and measurement across the TV ecosystem for fast, smart decisions. -
Strategic AdvisorAdimpact Oct 2022 - May 2023Alexandria, Virginia, Us
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Strategic AdvisorBeachfront Dec 2022 - Dec 2023New York, Ny, UsBeachfront is the sell-side ad server built for convergent TV. Beachfront technology enables real-time, unified ad serving and monetization across all TV and video endpoints, including connected TV (CTV), set-top box VOD, spot linear, and national addressable television. -
President, Gimbal DivisionInfillion Jan 2021 - May 2022New York, New York, UsThe world’s best brands rely on Infillion for media, CX, data, and targeting solutions that simplify the customer journey and produce outstanding advertising and marketing outcomes.Gimbal SaaS, a division of Infillion, puts the power of location intelligence to work, enabling brands to create frictionless digital experiences for consumers. Using macro and micro location solutions to turn physical-world data into action for operators, marketers, and analysts looking to improve their omnichannel strategies. Supporting hundreds of leading sports, entertainment, retail, fin services, and dining brands globally. -
Chief Revenue OfficerInfillion Jun 2017 - Dec 2020New York, New York, UsGimbal is a marketing and advertising automation platform powered by physical-world data. Using its own hardware and software, Gimbal enables brands, media agencies, and marketers to improve their campaigns with personalized messaging that drive measurable business results.
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General Manager, Channel PartnershipsInfillion May 2016 - May 2017New York, New York, UsGimbal (p.k.a. The Mobile Majority) provides a powerful audience network as a service to media companies. My team is responsible for business development and partner management for our leading edge licensed technology division. Our partners are industry leading digital media companies with national and regional focus.
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Director, Sports & Entertainment PartnershipsGoogle Dec 2010 - Apr 2016Mountain View, Ca, UsResponsible for establishing and executing partner development strategy for Google advertising and content distribution solutions to top tier entertainment and media content developers. Leading a national team of Strategic Partner Leads and Account Managers with a focus on staff development and high revenue growth. Responsible for selling into and maintaining consultative relationships with executives from the top 50 sports & entertainment partners in the US. -
Head Of Publisher SalesGoogle Dec 2008 - Dec 2010Mountain View, Ca, UsLed a team of salespeople responsible for maintaining and growing partnerships with the leading digital publishers in the Americas. Sales responsibilities include digital ad management platforms and programmatic solutions. Strategic influencer for Google’s product development towards top entertainment and gaming partners.
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Manager Of Platform New Business SalesGoogle Dec 2005 - Dec 2008Mountain View, Ca, UsLed a team of Account Executives responsible for new business development of the DoubleClick suite of publisher solutions. Closed hundreds of new partnerships with leading digital publishers. Value selling and solutions selling oriented sales approach to penetrate new accounts. Domestic and Latin America sales and account management responsibility.
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Sr Account Executive, Team LeadDoubleclick, A Division Of Google Inc Jan 2003 - Dec 2005Responsible for sales and account management of DoubleClick for Advertisers (now known as DoubleClick Campaign Manager). Managed a $100 Mil book of business including top digital marketers such as ING Direct, Capital One and J Crew. Supported usage of DoubleClick email delivery platforms. Consulted with partners regarding data strategies and digital marketing execution.
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SalesDoubleclick, A Division Of Google Inc 2000 - 2003Numerous roles in Sales and BD; Inside Sales Team Lead- Managed a team of inside sales representatives responsible for lead generation, appointment creation and closing deals with fortune 500 prospect list. Intelligent Targeting Account Executive- Sales responsibility for a suite of intelligent targeting digital media advertising solutions. DoubleClick Local - Managed local advertising reseller program, responsible for RBOC training and sales strategy. Trafficking Specialist- digital advertising campaign coordination, optimization and analysis
Don Norton Skills
Don Norton Education Details
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W. P. Carey School Of Business – Arizona State UniversityManagement And Marketing
Frequently Asked Questions about Don Norton
What company does Don Norton work for?
Don Norton works for Adimpact
What is Don Norton's role at the current company?
Don Norton's current role is General Manager, Data Solutions.
What is Don Norton's email address?
Don Norton's email address is dn****@****ick.com
What is Don Norton's direct phone number?
Don Norton's direct phone number is +164648*****
What schools did Don Norton attend?
Don Norton attended W. P. Carey School Of Business – Arizona State University.
What skills is Don Norton known for?
Don Norton has skills like Mobile Advertising, Ad Serving, Online Advertising, Ad Networks, Doubleclick, Digital Strategy, Digital Media, Display Advertising, Digital Marketing, Mobile Marketing, Behavioral Targeting, Rich Media.
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