• Lead and manage a team of product marketing managers and digital marketing specialist to drive products to the market • Mentor and lead the product and digital marketing team in developing product positioning and messaging that drive sale• Develop strategies, messaging, and creative programs to educate and raise awareness and acceptance of the company’s products• Work closely with the company’s upper management to define new markets and products roadmap, including hardware and software, to drive sales • Market intelligence – understand what the market requires and convey requirements to the product team to enhance and develop future products • Keep the company up to date on competition, industry trends, and maintain SWOT analysis• Responsible for developing business plans, marketing, and sales strategies to target existing and new markets• Manage and track product marketing managers' tasks and projects using Monday.com project management tool• Ability to lead and work with company upper management and partners on joint business venture and brand label products• Ability to lead and communicate cross-functionally with various departments such as HQ R&D, HQ Product Development, HQ Sales & Marketing Strategy, Sales, Tech Support, Logistics, and Customer Services• Engage with various industry magazine publishers to deploy different marketing programs for leads generation• Manage and track product marketing managers' sales, MQL/SQL, and opportunities generation KPI utilizing Microsoft Power BI business intelligent tool• Analyze sales data for insights on customers behavior using Microsoft Power BI• Create marketing assets including whitepaper, case studies, technical articles, instructional videos, product videos, and success stories, for use in marketing campaigns• Understanding of target audiences and their journey and implementing marketing automation campaign using Marketo marketing automation tools

• Managed complete product line of PLC, HMI, Machine Safety, Sensor, and IIoT devices with the main emphasis on Programmable Logic Controller (PLC) and Machine Safety• Growth product line from $3M to $15M• Worked closely with the development team to add software and hardware features for specific customers and OEM to win their business• Worked closely with upper management to identify and determine products that fit market and company strategy• Participated and worked with company upper management on joint business venture and brand label products• Knowledgeable in the machine safety category, safety standards, and risk assessments• Product launch – plan the launch of new products and manage the cross-functional implementation of the plan• Worked closely with Marketing Communication team on product launch, advertisement, and promotions• Assisted sales department, sales engineers, and distributors in price quotes, technical questions, and product demonstrations• Leveraged knowledge of approval standards such as UL, CSA, ABS, and TUV to generate opportunities and drive sales•Conducted joint sales calls with sales engineers for applications needs and understanding of customers' requirements for current and future products• Training and evaluation of Applications Engineers, Customer Service, and Field Sales Engineers• Guided technical support and application engineers on applications, and technical issues and mitigate problems with large OEM