Don Sievert, Mba Email & Phone Number

Arlington, Virginia, Us

Outcome-focused Sr. Leader creating a data-driven environment focusing on the cross-media digital measurement, insights, and performance optimization of marketing channels, audiences, and marketing tactics and strategy. Created multi-brand KPI measurement framework, data, analytics, and MARTECH strategies to support real-time marketing measurement and optimization. Currently scaling team to support the maturation of ongoing data science, insights, and digital measurement activities at scale supporting multiple brands.

Alexandria, Va, Us

Hands-on chief technology leader, influencer, and collaborative advisor on technology, analytics, data, and business and marketing strategy. Developed and influenced the adoption of technology roadmap and vision to modernize and transform the association’s technology platforms, IT operations, and analytic and marketing capabilities to drive improved member value and help teams become more data-driven. Facilitate and lead organizational change and project initiatives around new cloud-based technologies, products, upgrades, analytics, data quality, streamlined processes, and enhancements to business and marketing strategy. Influenced and managed distributed teams and vendors.• Generated $70K+ in savings the first 6 months at NHPCO to kick-start new initiatives by re-aligning projects, support strategies, and vendor contracts as part of my modernization strategy to enable a data driven culture, improved decision making, and monetizing data through analytics.• Influenced adoption and led key technology initiatives to modernize NHPCO’s technology infrastructure including new online member education platform and upgrades to CRM & AMS Platforms. Successfully championed implementation of MS Teams, Teams Phone & ACD, Office 365 ATP, SharePoint, and OneDrive enabling NHPCO employees to successfully work remotely and support member requests during COVID-19 with zero disruption in services.• Optimized technical direction, approach, and vendor selection process to support quick implementation of new member quality and regulatory benchmarking products.

Columbia, Md, Us

Global leader for the Marketing Intelligence professional services organization. Managed team of 25 employees and provided subject matter expertise in consulting engagements, technical sales support & solutioning leadership, and management oversight for the creation of advanced reporting and marketing analytics measurement solutions to enable competitive insights for 40+ fortune 500 companies. Successfully grew BI Services Organization over 300% into a profitable and growing $4M profit center.• Improved new client leads through introduction of partnerships with Google and Tableau coupled with new scalable media attribution and cloud-based analytic solutions to drive new growth opportunities. • Recognized as one of the top analytics division leaders by staff ratings in the 2018 employee survey and successfully integrated two new teams, cultures, and product lines resulting from two Merkle Acquisitions. • Earned special mention for subject area dashboards in Forrester 2018 Wave: Customer Database and Engagement Agencies Report for “…terrific, marketer-friendly dashboards” built using Tableau.• Contributed to modernization of Merkle's big data analytics platforms and data integration processes through successful adoption of Amazon (AWS) and Google Cloud platforms (GCP).

Columbia, Md, Us

Led BI client delivery and support managing team of 10 employees. Responsible for successful turn-a-round and revenue growth of the Merkle BI Client reporting services. Drove more than 250% improvements in BI Services Revenue.• Successfully partnered with sales team to close several $1M+ client accounts and improve win rates by improving pre-sales consulting, expanding standard offerings, and the creation of more compelling and demonstrable marketing solutions.• Generated over $1M in annual revenue through monetization of analytics platforms and productization of subject area dashboards across multiple business sectors.• Reduced delivery times, improved profitability, and increased client satisfaction by more than 50% through optimization of estimation models, the introduction of an agile-based project delivery approach, and a new staffing model. • Coached and mentored several team members to become subject area leaders within the firm.

Washington, District Of Columbia, Us

Provided subject matter expertise and oversight over Business Intelligence strategy, projects, and standards. Managed team of 6 employees. Influenced optimization of tools, policies supporting BI, analytics, and contributed to improvements around MDM, change management, data strategy, data quality, and related support operations across the enterprise. Collaborated with senior leaders to improve delivery success, simplify and promote self-service reporting, and ensure projects were aligned with the long-term technology goals. • Introduced Fannie Mae's BI Center of Expertise (BI CoE) and delivery center to drive adoption and creation of best practices. Drove more than $700,000 in bottom line savings through optimization efforts. • Improved risk transparency and decision making for senior leadership through the successful automation and implementation of the new Operations and Technology Decision Support System using the new BI tools, standards, and processes.

Washington, District Of Columbia, Us

Held various technology infrastructure, program management, and technical support leadership roles under this title. Managed teams of 6 to 54 staff providing production operations support (Prod Ops), systems administration, architecture & engineering support (Sys Eng.), and infrastructure project management services for key technologies for over 5,000 users. Technologies included: Business Objects, Crystal Reports, Hyperion, Spotfire, Tableau, Abinitio, Talend, BEA WebLogic, WebSphere, IBM-MQ, Tibco RV, Oracle, and Sybase. • Drove capital savings of over $1M annually for three years and created a world class infrastructure and technology support team. Negotiated contracts, optimized tools, processes, monitoring, and services to deliver improved business value. • Implemented and supported one of the largest SAP Business Objects Implementations in North America. • Reduced support staffing costs and increased reliability through automation of change management (CM) processes.• Led re-platforming efforts from Sybase to Oracle for Capital Markets, Finance, HR, and Market Room Divisions. • Architected and led implementation of Fannie Mae’s compute farms to support faster analytics for derivative instruments.• Led re-engineering and implementation of Fannie Mae’s real-time “market data” publishing platforms to Wall Street consumers.

Washington, District Of Columbia, Us

Lead Technology and Infrastructure Architect for Treasury, Capital Markets, Financial Reporting, HR, and Portfolio Management (FAPT) divisions. • Led architecture and implementation of Fannie Mae’s E-Commerce Debt Transaction Application linking backing office financial and trading systems with Wall Street firms. Earned Chairman’s award for successful delivery and teamwork.• Led design, testing, and adoption of Oracle’s Maximum Availability Architecture and integration of BEA’s middleware technologies to create a "best of breed" and highly available infrastructure to provide zero downtime for Fannie Mae’s Financial E-Commerce and trading systems.

Washington, District Of Columbia, Us

Manage development and implementation of technology projects supporting Fannie Mae' Capital Markets Division, Trading Floor, and E-Commerce activities.

Master Of Business Administration - Mba, Finance And Information Technology

Bachelor Of Science - Bs, Marketing And Business Administration