Advertising Manager
Mickey Thompson Performance Tires & Wheels
Stow, Ohio, United States
Advertising department leader for Mickey Thompson Tires & Wheels, Dick Cepek Tires & Wheels, and Avon Tyres North America overseeing advertising, marketing, brand strategy and deployment.• Managed an annual advertising budget of $3.5 million • Contributed to a 300% increase in product sales• Responsible for media buying, creative oversight, and fulfillment of advertising across print, digital, and social media landscapes• Worked directly with the product development team on the launch and promotion of more than 50 new products • Managed a marketing team and facilitated relationships with and between public relations, digital marketing, and graphic design agencies• Managed the development and distribution of regional and national news releases, B2B and B2C email campaigns, and digital advertising campaigns across multiple platforms and channels• Developed semi-annual and annual performance reports for company leadership• Coordinated the successful launch of multiple milestone anniversaries across the brand footprint• Managed the development and launch of redesigned websites for Mickey Thompson and Dick Cepek brands• Standardized product data using PIES, ACES, Amazon, and Walmart guidelines• Responsible for maintaining all digital assets, including 60 years of historical archives