Don Sneddon Email & Phone Number

Marketing professional in the performance automotive aftermarket, traditional passenger and light truck tire, motorsports, and Powersports markets. Seeking new opportunities in the automotive aftermarket, feel free to contact me via LinkedIn.

Stow, Ohio, United States

• Advertising department leader for Mickey Thompson Tires & Wheels, Dick Cepek Tires & Wheels, and Avon Tyres North America overseeing advertising, marketing, brand strategy and deployment.
• Managed an annual advertising budget of $3.5 million
• Contributed to a 300% increase in product sales
• Responsible for media buying, creative oversight, and fulfillment of advertising across print, digital, and social media landscapes
• Worked directly with the product development team on the launch and promotion of more than 50 new products
• Managed a marketing team and facilitated relationships with and between public relations, digital marketing, and graphic design agencies

Commerce, California, United States

• Managed an annual advertising budget of $5 million
• Contributed to double-digit increases in sales year-over-year
• Handled all graphic art design
• Developed an e-commerce website for custom wheel and tire packages
• Designed store point of purchase displays, marketing, and training materials
• Managed co-op advertising programs with representatives for Pirelli, Yokohama, Goodyear, Dunlop, Kelly, Michelin, Toyo, Uniroyal, Mickey Thompson, and BF Goodrich tires brands