We manufacture the "World's Best Chocolate Covered Frozen Bananas!" I am responsible for leading and managing total U.S. Sales, national and regional brokers & distributors, in all retail channels including traditional grocery, specialty foods, drug, mass merchandisers, supercenters, value, club, convenience, and military.

Strategic business and marketing consultant helping organizations develop business strategies, evaluate new growth opportunities, and drive sales execution.

Managed and cultivated retailer partnerships and client development in the Southeast and Southwest, including Publix, Winn-Dixie, HEB and 7-Eleven. A Chairman's Award winner, recently involved in advancing collaborative partnerships between manufacturers & retailers and improving the Professional Services organization's complex business processes, performance and results. Previous positions within Nielsen included Director - Retail Development and Group Director - Retail Services.

P&L responsibility for the area’s largest customers, which included managing large multi-functional teams at Fleming Companies ($260M) and Publix Supermarkets ($230M). Served on the leadership staff that redeployed 125 associates and 5 brokers following the PepsiCo acquisition and subsequent Tropicana and Quaker sales force integration.

Led the strategic business development of Pillsbury’s first multi-functional customer sales team, which became the pilot for the restructuring of the national sales organization. This involved radically changing sales structure, integrating broker and direct sales teams and redesigning business and communication processes. Managed the overall P&L for a $150 million product portfolio with trade promotion spending in excess of $20 million and a team of 100+ direct and broker associates.As Director of Customer Marketing, I was the senior customer marketing executive for Green Giant ($900M sales, $75M profits, and $250M spending) frozen and canned vegetables. I led the strategic business planning process used to develop national sales strategies and trade promotion budgets. I directed all headquarter activities related to sales planning, forecasting, trade promotion, and category management. My staff consisted of 6 direct reports and was supported by over 50 cross-functional associates, including operations, marketing, finance, and marketing research.I started with Pillsbury as a District Manager, managing a $50M Refrigerated Baked Goods business and our sales agent, Kraft Foods. I then held several Product and Region Sales Manager positions managing direct and broker sales teams across our Refrigerated, Dry Grocery and Frozen Foods divisions.

Managed the company’s Direct Store Delivery (DSD) snacks business, convenience store division, based in Charlotte, with sales in excess of $40M. Staff consisted of 6 District Sales Managers and 72 Route Salesmen.

Responsible for grocery and confectionery sales at grocery wholesalers and retailers, drug and mass merchandisers and candy and tobacco distributors.