-Lead the development of communication tactics for the Worksite Marketing division by developing strong cross-functional partnerships with internal departments supporting the field organization-Develop, write, edit, and manage a variety of traditional and online marketing messages and communication pieces including point-of-sale product brochures, customer guides, sales presentations, agent training, websites, marketing campaigns, articles, memos, PowerPoint presentations, direct-mail advertising, and online video scripts to drive marketing and sales objectives-Serve as the brand ambassador through strong collaboration skills, copywriting, editing, project coordination, and overall project management for sales and business goals-Conduct competitive market research for the development and editorial planning for websites, social media, and visual media marketing contributing to internal and external audiences and channels-Develop strategy, budget, timeline, and tactics for multiple brands and subsidiaries focused on worksite product sales and the customer experience through employee enrollment-Deliver business intelligence through the creation of reports to deliver the analysis and metrics on the success of marketing strategies-Manage meetings as required by product marketing and corporate sales and marketing to include marketing materials, presentations, brainstorming concepts, and other deliverables as needed-Serve as the gatekeeper through a detailed communication process and data management system

-Coordinated and managed deadlines for all marketing & communications efforts including product and health topic marketing, thought leadership, ad hoc internal & external requests, social media strategy, and internal communications dissemination sharing vital company-wide information and celebrating wins in the marketplace. Team maintained a 97% on-time delivery rate for all projects over the course of 5 years.-Developed and maintained various dashboards reporting KPIs and trends to tell the comprehensive story of our department at a glance. Was able to demonstrate to CMO that we were completing more projects remotely than we had in the office after COVID hit.-Collaborated with Marketing & Communications Manager to plan and execute the annual marketing calendar to support omnichannel B2B marketing via email, social media, direct mail, print ads, videos, and trade show & conference ads.-Designed training materials and hosted training sessions and lunch & learns to demonstrate effective workflow automation solutions for many other departments, helping reduce their manual processes and errors and increasing visibility into their key metrics.

-Wrote, copyedited, and proofread content for multiple deliverables including email blasts, flyers, brochures, presentations, ads, communication plans, LinkedIn posts, and white papers.-Conducted A/B testing on email and social media marketing and analyzed effective taglines to increase open rates and engagement by 30% and 40%, respectively.-Owned the relationship with our compliance department. Ensured all outgoing documents were approved and filed with advertising review to meet regulations.-Performed competitive analysis of overall market to determine optimal email and social strategies, positioning, messaging, cadence, and voice for multiple subsidiaries.-Automated part of my job using Smartsheet to save myself at least 2 hours every week.

-Managed project financials and deadlines for multiple ongoing engagements in a growth stage educational marketplace.-Worked with freelancers, SMEs, professors, editors, and PMs to develop open-source free digital-first textbooks for OpenStax (https://openstax.org/).-Interviewed, coached, and managed teams of 20-30 freelance editors for each subject, coordinating deadlines and collating feedback for Lead Editor.

As a graduate assistant, I oversaw the print jobs and enforced the policies of the Digital Design Studio at the University of Baltimore. I assisted students working in graphic design and production-related software programs including, but not limited to Adobe InDesign, Illustrator, and Photoshop. I also assisted with things like HTML and CSS validation. Additionally, I managed the sales and traffic of print jobs, and preflighted students' design work to troubleshoot potential snares and ensure optimal print quality.

-Provided an exceptional and memorable dining experience in Zagat survey’s highest rated Italian restaurant in Baltimore-Collaborated with the Private Dining Coordinator to accomodate large parties, banquets, rehearsal dinners, business meetings, et al-Hired and trained staff including servers, bussers, and hostesses-Established relationships with local concierges to boost business