The Frame Shop is a boutique agency, based in San Diego, CA, that specializes in the marketing, promotion and awareness building of national consumer lifestyle brands as well as business-to-business focused companies. Areas of focus include: life sciences; STEM; pop-culture; consumer; B2B; investor relations; leisure and lifestyle; sports; licensed brands; restaurant & craft beer; fashion & apparel; board games, video games and trading card games; crowd-funding campaigns; and, large-scale events.• Provided clients with senior level marketing communications strategy and guidance• Led client’s traditional PR and social media efforts, which included client counseling, reputation management, crisis PR, and event marketing support • Drafted executive speeches, manage company public relations archives, and oversaw the execution of special events. Addressed complex, sensitive issues in collaboration with client’s senior executive staff • Secured story placements with top tier, industry, and online media outlets: USA Today; Wall Street Journal; CNBC; ESPN; FOX Sports• Developed complex marketing communications plans for large scale conventions and events

• Developed entire 2009-10 public relations campaigns publicizing nearly 500 events• Organized and supervised public relations team’s efforts• Implemented press conference with more than 30 journalist keynoted by California Lieutenant Governor John Garamendi and J. Craig Venter, well-known geneticist and Co-Founder of the J. Craig Venter Institute, San Diego Mayor Jerry Sanders, and executives from Lockheed-Martin. The press conference was covered by NBC, FOX, CBS, CW, and the San Diego Union-Tribune, in addition to several radio outlets• Created mini-public relations plans, FAQ’s (Frequently Asked Questions), executive talking points, and interview briefs for the entire month long event for the entire month long event• Crafted story ideas and themes• Successfully pitched story ideas to national, local and scientific media outlets• An estimated 200,000 people attended the events• Generated an estimated earned media audience of more than 177,265,168

Public Relations Manager (Global in scope)• Oversaw corporate communications team• Created global corporate messaging for the company and its portfolio of products encompassing three uniquely different business units and nearly 60 annual product launches• Crafted and oversaw annual marketing budgets in excess of $1 million• Researched and developed materials to enhance public image/awareness and performed critical crisis management• Created and executed timely Public Relations newsworthy stunts• Directed junior staff on key projects • Managed resources to reduce operational costs and ensured full compliance with project budgets• Drafted key talking points and speeches for C-Level executives• Coordinated in all aspects of press conferences • Acted as on-air spokesperson• Provided media training for colleagues

Public Relations Manager (Global in scope)• Managed all internal/external global communications• Served on management team• Oversaw and developed strategic PR plans for all product launches• Supervised team of four and an external public relations agency promoting the company and its vast lineup of globally popular trading card games, board games, and dice games • Developed and executed corporate crisis communications plans when needed • Created and managed $500,000 annual budget• Coordinated and drafted internal Pulbic relations / Human Resources communications companywide• Drafted key talking points and speeches for C-Level executives• Coordinated in all aspects of press conferences • Acted as on-air spokesperson• Provided media training for colleagues

Account Coordinator • Drafted targeted email pitches to editorial contacts• Provided support for Public Relations team • Helping plan and execute the company’s projects from start to finish• Crafted updates and reports for senior team members and executives• Updated and oversaw the media contact database• Successfully pitched media contacts for stories• Compiled resources for product mailings for editorial reviews

Assistant Account Executive• Provided support for Public Relations team and the client (Microsoft Games & Hardware)• Helping plan and execute clients’ projects from start to finish• Crafted updates and reports for clients and senior team members• Updated and oversaw the media contact database• Created media lists for senior team members• Successfully pitched media contacts for client stories• Compiled resources for product mailings for editorial reviews