Brand guardian, advocate and communications leader for multichannel non-bank mortgage company. Designs and implements annual public relations campaigns to support goals of six business units and to capture industry share of voice. Raises company and corporate leaders’ visibility among trade and consumer audiences. Devises timely campaigns to take advantage of market cycles, seize opportunities and respond to crises. Authors annual ESG report based on SASB… Show more Brand guardian, advocate and communications leader for multichannel non-bank mortgage company. Designs and implements annual public relations campaigns to support goals of six business units and to capture industry share of voice. Raises company and corporate leaders’ visibility among trade and consumer audiences. Devises timely campaigns to take advantage of market cycles, seize opportunities and respond to crises. Authors annual ESG report based on SASB standards.Supervises external vendors, including public relations agency. Crafts media pitches, press releases, blogs, thought leadership articles, and industry award entries. Show less

Connects with prospects and audiences throughout the sales funnel via Google, Facebook, Twitter, LinkedIn, Pipeline Builder, YouTube, Sendible, Hootsuite, Buffer, CRMs, Surefire and high-volume email marketing.Crafts and edits digital and traditional marketing collateral; websites; blogs; social media posts; articles; LinkedIn, Facebook and PPC ads; landing pages; infographics and video scripts. Ensures all content is proofread, legal-approved, optimized for search engines and aligned… Show more Connects with prospects and audiences throughout the sales funnel via Google, Facebook, Twitter, LinkedIn, Pipeline Builder, YouTube, Sendible, Hootsuite, Buffer, CRMs, Surefire and high-volume email marketing.Crafts and edits digital and traditional marketing collateral; websites; blogs; social media posts; articles; LinkedIn, Facebook and PPC ads; landing pages; infographics and video scripts. Ensures all content is proofread, legal-approved, optimized for search engines and aligned with brand voice.Runs external communications. Supervises PR firm, advises company leadership on personal and corporate branding, writes thought leadership articles for trade press and produces industry awards entries. Works with recruiters to create and deliver messaging via booklets, brochures, email drips, social posts, LinkedIn company page and Pipeline Builder ads.Manages website content and social media accounts. Uses search engine optimization (SEO), search engine marketing (SEM), and search engine results page (SERP) tools to inform website strategies to authentically raise company visibility and maintain brand voice. Creates social media plans, monitors brand via social listening tools and responds to private messages. Develops voice and topic guidelines for business communications. Show less

Supports the Bureau’s mission through writing and editing assignments. Researches, verifies, develops and writes materials targeted to legislative, industry and consumer audiences to amplify the Bureau's mission and key initiatives. Crafts reports, briefs, white papers, press releases, blogs and brochures. Combines the voices of multiple subject matter experts to create cohesive, accurate content targeted to specific audiences. Translates complex financial and academic concepts… Show more Supports the Bureau’s mission through writing and editing assignments. Researches, verifies, develops and writes materials targeted to legislative, industry and consumer audiences to amplify the Bureau's mission and key initiatives. Crafts reports, briefs, white papers, press releases, blogs and brochures. Combines the voices of multiple subject matter experts to create cohesive, accurate content targeted to specific audiences. Translates complex financial and academic concepts into plain English. Show less

Managed robo-advisor website and social media channels. Shaped Goal Investor's ongoing content strategy. Motivated a diverse team to shift from old-school content to digital-focused articles, infographics, videos and social media posts. Updated processes for generating ideas to support SEO/SEM goals and moving content through editing, legal review and posting. Daily tasks included ensuring all content meets guidelines for clarity, accuracy, style, alignment with brand voice and… Show more Managed robo-advisor website and social media channels. Shaped Goal Investor's ongoing content strategy. Motivated a diverse team to shift from old-school content to digital-focused articles, infographics, videos and social media posts. Updated processes for generating ideas to support SEO/SEM goals and moving content through editing, legal review and posting. Daily tasks included ensuring all content meets guidelines for clarity, accuracy, style, alignment with brand voice and compliance with SEC requirements. Posted all content in Drupal content management system (CMS). Used basic HTML to resolve visual issues within CMS.First year highlights:Site visits rose 180%Organic search rose 200%Goal completions rose 40%Second year highlights: More than a dozen page 1 + a dozen more page 2 Google results for critical, targeted investing key words, accomplished via strategic SEM-inspired content prior to advertising, retargeting or outreach spending. Show less

Marketing and digital communications strategist. Writer and editor of creative articles, scripts, thought leadership content, press releases, marketing copy, infographics, video scripts, blogs, white papers and social media posts. Expert in working with legal and internal subject matter experts to accurately transform complex financial and investment concepts into engaging print, digital and social media content. CLIENT LIST:Magazines and e-zinesMortgage Banking… Show more Marketing and digital communications strategist. Writer and editor of creative articles, scripts, thought leadership content, press releases, marketing copy, infographics, video scripts, blogs, white papers and social media posts. Expert in working with legal and internal subject matter experts to accurately transform complex financial and investment concepts into engaging print, digital and social media content. CLIENT LIST:Magazines and e-zinesMortgage Banking MagazineSecondary Marketing ExecutiveOCC’s Community Developments Independent BankerServicing ManagementCommercial Mortgage InsightToday’s RealtorJournal of Property ManagementWebsiteswww.interest.comwww.Monster.comhttp://blogs.hrblock.comwww.houselogic.comwww.hgtv.comwww.aol.comwww.military.comwww.experience.comwww.youngmoney.comwww.military.comwww.startheregoplaces.comwww.frontdoor.comDaily NewspapersMiami HeraldChicago TribuneDenver Post Chicago Sun-TimesOrange County RegisterThe Daily KenoshanJacksonville Journal CourierPorterville RecorderAppeal DemocratAhwatukee Foothills NewsNew Bern Sun JournalKingston Free PressBurlington Times-NewsThe Illinois TelegraphSedalia DemocratClovis News JournalBrownsville HeraldCorporate and Nonprofit ClientsCendant MobilityMortgage Bankers Association of America Neighborworks® America Show less

Created content marketing collateral for business-to-business (B2B) firm selling business-to-consumer (B2C) e-newsletter sent by real estate agents and loan officers to over 1 million homeowners every two weeks. Wrote and scheduled social media updates at Facebook and Twitter. Supervised setup and management of HomeActions’ Facebook ads account.

Developed, assigned, edited, proofed, formatted and put into content management system (CMS) features, blogs, slide shows, and persuasive editorials for the finance, tax and insurance verticals of HouseLogic.com, NAR’s consumer-facing website. Ensured all published material reflected NAR viewpoint and brand standards.Acted as liaison between trade association’s lobbyists in Washington, D.C. and HouseLogic website. Attended weekly lobbying meeting to seek out areas and issues of mutual… Show more Developed, assigned, edited, proofed, formatted and put into content management system (CMS) features, blogs, slide shows, and persuasive editorials for the finance, tax and insurance verticals of HouseLogic.com, NAR’s consumer-facing website. Ensured all published material reflected NAR viewpoint and brand standards.Acted as liaison between trade association’s lobbyists in Washington, D.C. and HouseLogic website. Attended weekly lobbying meeting to seek out areas and issues of mutual interest to NAR and homeowners, such as preservation of the home mortgage deduction. Show less