Dona Ilinca Email & Phone Number

Liège, Région Wallonne, Belgique

As Marketing Manager, my role at Mega is to identify, develop, and implement blockbuster marketing strategies to smash Mega's sales and retention goals within budget. I am also in charge to lead and turbocharge the marketing team's superpowers and performance + to keep an eagle eye on KPIs and budgets, making sure everything vibes with Mega's values and regulations + to manage and rockstar the ATL & BTL campaigns and cross-functional marketing projects.

Région De Liège, Belgique

Brand Strategy & Digital Marketing / Web Design & Graphic Design / Social Media Strategy & Management / Community Management / Photography *delaPAMPAS.com is a website about photography and other little things that matter in live. Traveling has helped delaPAMPAS to create a vast collection of images of people and places from around the world.

Liège, Région Wallonne, Belgique

Project Manager Wikipower - Online Services BE (DPG Media België) : rebranding et refonte de Comparateur-Energie.be/Monenergie.be.

Liège Area, Belgium

Brand strategy & awareness / Marketing & Communication 360° / Advertising / Design thinking / UX & UI strategy / Web & graphic design / Project manager / Team management / ReportingGeneral Responsibilities:* Developed and implemented comprehensive digital and offline marketing and communication strategies for Wikipower.be, Comparateur-Energie.be, and Comparateur-Telecom.be.* Managed internal communication and developed a unique employer branding. * Coordinated and… Show more Brand strategy & awareness / Marketing & Communication 360° / Advertising / Design thinking / UX & UI strategy / Web & graphic design / Project manager / Team management / ReportingGeneral Responsibilities:* Developed and implemented comprehensive digital and offline marketing and communication strategies for Wikipower.be, Comparateur-Energie.be, and Comparateur-Telecom.be.* Managed internal communication and developed a unique employer branding. * Coordinated and monitored project execution, ensuring quality results within budget and deadlines.* Oversaw analysis of campaign results, employing detailed reporting to optimize future campaigns.* Formulated annual marketing budgets aligned with business objectives.* Led the MarCom team organization and recruitment, enhancing team capabilities and performance.Key Achievements:* Enhanced Web Traffic: Elevated blog visits from 290,000 in 2019 to a remarkable 1,671,000 by 2022, showcasing a strategic and effective content marketing approach.* Newsletter Subscriber Growth: Expanded newsletter subscribers from 87,000 in 2019 to 360,000 by the end of 2023, indicating a successful engagement and retention strategy.* Improved Engagement Rates: Boosted newsletter open rates by 35% and click-through rates by 85%, reflecting the creation of more relevant and compelling content.* Social Media Expansion: Doubled social media followers.* Customer Reviews Surge: Grew customer reviews by 5.5 times, from 900 in 2019 to nearly 5,000 by the end of 2023, highlighting increased customer satisfaction and brand trust.* Press Coverage Amplification: Successfully amplified press coverage from 10 mentions in 2018 to approximately 160/year since 2022, enhancing brand visibility and authority in the industry.* Strategic Budget Management: Effectively constructed and managed the marketing budget, aligning expenditures with business objectives and maximizing ROI on marketing initiatives. Show less

Bruxelles

- Developed and oversaw the annual European marketing plan across the different channels and ensured that content is delivered on time, on-brand, and within budget. Changed and differed priorities depending on territories and how these impact channel marketing.- Created, developed and daily followed-up the channel content strategy for the entire European franchise network: digital (website, emailing, blog, social media, SEO, online advertising, etc.), print (brochures, flyers, postcards… Show more - Developed and oversaw the annual European marketing plan across the different channels and ensured that content is delivered on time, on-brand, and within budget. Changed and differed priorities depending on territories and how these impact channel marketing.- Created, developed and daily followed-up the channel content strategy for the entire European franchise network: digital (website, emailing, blog, social media, SEO, online advertising, etc.), print (brochures, flyers, postcards, direct mail, print advertising, stationary, stickers, etc.), in-gym advertising systems (window stickers, PVC banners, flags, displays, posters, murals, etc.) & public relations. Worked on a modern look & feel of The Little Gym Europe brand. - Launched more than 45 websites in 12 countries in different languages (EN, FR, NL, DE, PL, SK, CZ, SE, RO, BG, RU).- Designed and developed an emailing platform in collaboration with MarketingXpress (2016). Managed and oversaw the implementation of new email campaigns using EMMA (2018).- Managed and oversaw targeted awareness and loyalty campaigns (BtoB and BtoC): (a) increased online popularity and an average increase of 33% per year in followers on individual Facebook pages; (b) better SEO for the European network. - Created guidelines of local franchisee implementation of channel campaigns in order to expand market share and pursue aggressive growth targets. - Created distance and in-person learning tools for franchisees (BtoB): 1-to-1 marketing coaching, conferences, webinars, videos, guide books, etc.- Graphic & web design: creation of marketing & communications materials necessary for marketing campaigns.- Worked closely on the new GDPR 2018.- Project manager for channel developments: coordinated and worked with internal and external partners.- Team Management. Show less

Liège Area, Belgium

* Digital Marketing / Market & Consumer Research / Consumer Insight / Brand Strategy / Social Media / Web & Graphic Design* KICKSTARTER PROJECT (Oct. 2015 - Jan. 2016): Social Media Manager for "Fleye - Your Personal Flying Robot. *Results: project funded at 180% of its initial target of € 175,000 (717 contributors committed € 314,080 to support this project).

Région De Cincinnati, États-Unis

Consumer & Market Research / Digital Marketing / Brand Strategy CONSUMER & MARKET RESEARCH (CO-CREATE WITH CONSUMERS):- Ensured the success of each Digital Consumer Co-Creation Research project from setting objectives and research design to data collection and analysis. - Designed, developed, managed and executed dozens of quantitative and qualitative market research projects through surveys, mobile ethnography studies and in-person workshops (concept testing; concept… Show more Consumer & Market Research / Digital Marketing / Brand Strategy CONSUMER & MARKET RESEARCH (CO-CREATE WITH CONSUMERS):- Ensured the success of each Digital Consumer Co-Creation Research project from setting objectives and research design to data collection and analysis. - Designed, developed, managed and executed dozens of quantitative and qualitative market research projects through surveys, mobile ethnography studies and in-person workshops (concept testing; concept optimization; new product concept analysis; customer motivations analysis; habits and uses; stage in the purchase process; customer intention and purchase; customer satisfaction; segmentation studies; image and branding studies; pre & post campaign research; video/photo diaries; online bulletin boards; social listening and sentiment analysis).- Analyzed the results, presented the conclusions and made strategic recommendations.- Collaborated with cross-functional teams, marketing agencies and other stakeholders.- Handled complex projects in terms of scope, budget, timing and people management.- Recruited, on-boarded and engaged via mobile devices and online platforms hundreds of consumers with different backgrounds across North America and Western Europe. - Designed, developed and managed The Republic™ (consumer panels).DIGITAL MARKETING & BRAND STRATEGY:- Developed, implemented and coordinated dozens of digital marketing and communications campaigns (website content and design, email marketing, social media, online advertisement).- Provided actionable insights and recommendations based on the competitive environment and social media listening.- Brand Framework / Design Thinking / Graphic and Web Design*Crush Republic is a unique Consumer Research, Design and Digital Agency, providing a different consumer intelligence service that makes it incredibly easy for companies to connect, collect and co-create with consumers, using social technology and collaborative methods such as Batterii. Show less

Région De Paris , France

* Responsibilities: E-Commerce / Online marketing / Direct Marketing & E-mailing BtoC / Web Design & Graphic Design / Social Media / Brand Strategy / Partnership / Customer Support. * Results: Online sales growth by 60% in 2012 compared to 2011. / Better AKIRA brand awareness.

Région De Dijon , France

* Responsibilities: Project Design & Execution + Research & Copy: "A practical guide for International Students in Dijon"​ / Managing 14 partners (City of Dijon, Conseil Régional, UB, ESC Dijon…). * Results: 64 pages Print & Digital / English & French version. / Sponsoring of 14.5 K€.* Click HERE : http://bit.ly/1KHKDR4

Paris Area, France

* Responsibilities: Direct Marketing BtoB / CRM / Client event management / Partnership. * Event manager of “The Private Access from Eternit” - 4 meetings and Conferences between the architects in Lyon, Marseille, Toulouse and Nantes (~100 participants).

Dijon Area, France

* Responsibilities: Direct Marketing BtoC / Graphic Design / Communications / Public relations / Event management / Partnership & Event coordination. * Event Coordination of the 3rd Digital Photo Marathon Fnac Canon, Dijon (a photo contest with 250 participants; managing a team of 8 people).

Bucarest, Roumanie

Responsibilities: sales, hiring and managing a team of 20 saleswomen.

Master'S Degree, Marketing Research & Social Media, Marketing & Gestion / Option : Réseaux Sociaux

Research Dissertation title: "The influence of social media on brand's relationship marketing strategy."​ Main topic: "How social media.

Master'S Degree, Business Administration And Management, General, Administration Des Entreprises

La spécialité "Administration des Entreprises" du Master Mention Sciences du Management est une formation polyvalente, créée pour un.

Bachelor'S Degree, Iup Ideri - Communications & Medias

Durant l'échange ERASMUS à Dijon j'ai suivi les cours de la formation en sciences de l'information et de la communication. Les.

Bachelor'S Degree, Information & Library Sciences

High School, Romanian Philology And Other Foreign Language, High School Diploma