As the Global Head of Alliance and Partner Marketing at Endava, I have more than 20 years of experience in formulating and delivering campaigns to enterprise-sized organizations across various industry verticals. I am passionate about working towards ambitious targets and leveraging in-house skills, solid martech, and a can-do attitude to achieve them.My strengths lie in stakeholder management, knitting together the talents of the marketing and sales department, and meeting the goals of the executive and the company. I also have a strong background in online marketing and customer relationship management (CRM), which enables me to create and execute effective go-to-market (GTM) strategies and foster innovation with Endava's large partner ecosystem. With a BA in Film, I bring a creative and analytical perspective to my role and enjoy solving problems with a tenacious approach.And yes, I embraced Ai for this intro!