Alexandra Donald Email & Phone Number

Haywards Heath, Gb

London Area, United Kingdom

Performance Marketing - Digital Marketing for U (VOD Service)As a Digital Marketing Brand Manager, I am responsible for managing our; PPC/SEO campaigns; mobile & TV app marketing (ASO and ASA) this involves writing meta descriptions and handling all in-app creatives; running our Paid Social marketing acquisition activity. My role extends to CRM management which involves building emails, managing data segments, and creating templates/assets. Other responsibilities include writing strategies, managing marketing budgets, briefing on-air campaigns, managing our Amazon partnerships, and developing our UTM and reporting strategy. Noteworthy contributions include projects such as the W channel rebrand launch, UKTV Play rebrand and the UKTV Play 3.0 app launch.

London, England, United Kingdom

Since being promoted to Junior Marketing Manager I continued my responsibilities of running end to end digital marketing campaigns, managing 9 channels across 13 brands. These channels include PPC, Display (Google & Criteo), Social (paid and organic), Hearst Magazines website, Email, Newsletters, Titlesites, Affiliates and Web agents. I was responsible for creating marketing campaigns, working closely with designers and offline marketing to create 360 campaigns that drive subscription acquisitions. As well as this I have been involved in the launch process of 2 memberships (Men’s Health Squad and Women’s Health Collective). On top of my day-to-day responsibilities, I have been managing recruitment processes and line managing a Marketing Assistant.

Since being promoted to Senior Executive I have built upon my previous role and taken on more responsibility which include; managing a full campaign brief across all our digital channels from start to end, this includes coming up with creative concepts and the messaging, plus working with several external teams to get these up and running. I am also managing our relationship with our web agents and affiliates. I have also been working very closely with both Jellyfish and Icrossing agencies to support the running of all our paid activity. I have also been training and supporting new members of our team, in order to help them learn and develop.

London, United Kingdom

Working as a digital marketing executive involves building upon my skills gained from being an assistant and transferring these into other areas. Since being promoted to executive I have taken on more responsibilities which include; supporting on products such as beauty boxes and promoting holidays, briefing programmatic direct mail for paper planes, training new members of the team and creating marketing decks and presentations for start/end of campaigns. I also play a key part in our testing strategy for subscriptions. A percentage of my role is now managing emails for solus campaigns which involves writing the email body copy, briefing the banners, briefing the CRM team and setting up the landing pages. I also work closely with the eCommerce manager on store layouts, cross sell, back issues and web store maintenance.

London, United Kingdom

As a digital marketing assistant, I support the running of several digital channels, these include; hearstmagazines.co.uk, Online, Paid Search (CPC), Display, Affiliates, Web Agents and Social Media. I also have ownership of our eBay channel where we sell magazine subscriptions and beauty boxes. Some of my day-to-day tasks include, briefing source codes, working with the CMS to update web content and images, UAT our web stores, generating reports, producing weekly projections, briefing digital creatives, writing/editing copy and tracking CPC and organic searches. In my role I use the following platforms Google Analytics, Tableau, Affiliate Window, Criteo, CloudIQ, Feefo, Magneto CMS, Mirco Strategy and Business Objects. Along side my job role at Hearst, I am also working with the design team to gain professional experience designing for both print and digital. I am being set a variety of tasks which allow me to express my creativity and learn how to work as a designer within the industry.

Milton Keynes, United Kingdom

August 2016 - Jan 2017 During my time working at Argos I worked within the Central Replenishment Team, specifically working with events, promotions and displays. My main responsibility involved controlling stock through an online system to ensure all of the stores received the correct display stock on time for the new displays. I was also responsible for sending out daily reports, answering store queries, creating spreadsheets to analyse data and creating manual transfer orders. Throughout my day to day work I was constantly communicating with people of all different levels, this enabled me to build valuable communication skills which I can transfer to any job. My mathematical skills developed as I was constantly working with numbers. July 2017 - Feb 2018 I returned to Argos Central Replenishment Team following time out for traveling. On my return I worked within a new role, this formed part of the new stores and closing stores team, managing closing stores. My main responsibility was managing the whole closing store process, which involved controlling stock, updating reports, liaising with store managers and working with various systems to close the store delivery process. I also provided support within the new stores, display and events team, assisting with keying, working on busy campaigns and providing cover when needed.

First Class Ba (Hons) Media And Communication, Communication And Media Studies

High School/Secondary Diplomas And Certificates