Donald Applegate Email & Phone Number

United States And Canada

• Conducts market analysis, pricing analysis, inventory forecasting, and develops market strategy.
• Oversees hiring and training of new sales representatives through representative agencies.

• Promoted and sold products from 16 different manufacturers and established consistent commission growth over 18 months by identifying opportunities for sales growth.
• Collaborated with paint store managers, representatives, district sales managers, district city manager, and district managers to establish training events and joint sales calls.
• Identified opportunities for growth and reestablished relationships within assigned geography.
• Established joint calls with paint store outside representatives and maintained relationships with manufacturers.
• Contributed to the acquisition of three new manufacturers added to the business portfolio.

Midwest

• Was hired by Rust-Oleum after the company acquired XIM Products to manage all XIM OEM direct business.
• Encouraged existing local company managers in the paint channel to integrate XIM products into their customer base, establishing significant sales growth over the sales budget.
• Conducted product trainings with customers at trade shows.
• Collaborated with R&D to develop and secure additional new product sales with the largest OEM customer.

• Managed, evaluated, and led a team of 11 independent sales representatives across 14 Midwestern states in addition to nine reps in the South-Central region.
• Captured market shares and built relationships with independent sales representatives to obtain a larger time commitment with company products in the field.
• Performed extensive field work with representatives by conducting trainings, attending trade shows, attending weekly conferences, and identifying opportunities for business growth in various representative territories.
• Increased sales in the Midwest region by 10.7% in 2010, 60.4% in 2011, and 12.36% in 2012.
• Developed stronger and more detailed sales reports to help identify problem areas with the representatives.
• Assisted with establishing areas of focus based on geography and product mix.

• Promoted to Branch Manager due to management recognition of personal track record in growing sales, increasing customer loyalty, and building a strong sales team.
• Increased sales and profit by 15% in 2005 and held full P&L responsibility for a $4 million yearly budget.
• Coached and trained a staff of five full-time and three part-time employees.
• Increased outside sales call activity on the largest company customers and the largest opportunity customers, leading to increased sales and customer loyalty.
• Established a foundation for strong internal working relationships between all employees, resulting in increased productivity and customer satisfaction.
• Created aggressive goals and plans of action to obtain the largest potential company customers from the industry competition.