Donald Benefield

Donald Benefield Email and Phone Number

Executive Vice President at GE Foodland, Inc. @ Gerland Corporation
texas, united states
Donald Benefield's Location
Greater Houston, United States
Donald Benefield's Contact Details
About Donald Benefield

Dynamic, performance-driven retail grocery executive with a solid track record in the startup and turnaround of multiunit grocery store operations. Vision-driven, passionate leader with expert qualifications in identifying market opportunities, differentiating the customer experience and implementing operating solutions to drive forward revenue and profit growth. Successful in the recruitment, training and development of top-performing management teams. Keen organizational, analytical, problem-solving and decision-making ability. Skillful communicator and presenter.

Donald Benefield's Current Company Details
Gerland Corporation

Gerland Corporation

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Executive Vice President at GE Foodland, Inc.
texas, united states
Website:
gerlands.com
Employees:
32
Donald Benefield Work Experience Details
  • Ge Foodland, Inc.
    Executive Vice President
    Ge Foodland, Inc. Nov 2015 - Present
    Carrollton, Texas
  • Gerland Corporation
    President
    Gerland Corporation Dec 2014 - Present
    Houston, Texas Area
  • Gerland Corporation
    Executive Vice President & Chief Operating Officer
    Gerland Corporation 2004 - 2014
    Houston, Texas Area
    Accepted executive leadership and expanded role for 16 store locations with oversight for the Vice President of Marketing, Vice President of IT and Corporate Controller. Full executive leadership for P&L, budgeting and reporting, expense control, inventory management, loss prevention, employee relations, benefits administration and marketing. • Devised and implemented new marketing plan that drove an underperforming store to double digit sales growth and positive cash flow.• Partnered in designing an aggressive, competitive advertising strategy that delivered average month over month growth of 6% despite flat grocery market.• Guided the company through several reorganizations at both the store and corporate levels, each resulting in successful outcomes.• Developed and instituted a comprehensive emergency response plan that was successfully utilized during Hurricane Ike.• Spearheaded development and implementation of a tugboat supply business at Channelview and La Porte locations. • Served as interim President for extended periods of time due to President’s illness.
  • Gerland Corporation
    Vice President Store Operations
    Gerland Corporation 1995 - 2004
    Houston, Texas Area
    • Promoted to provide operational leadership, guidance and direction for 16 store locations (1,600+ employees) generating $300 million annually. Managed all loss prevention, human resources, customer service, store development, pharmacy, meat and produce operations. • Championed new store design to support marketing needs of changing demographics.• Realigned merchandising focus to appeal to lower income shoppers.• Instituted additional promotional display area for refrigerated and nonperishable groceries.• Led remerchandising effort to increase area dedicated to Hispanic foods that generated dramatic business growth in Hispanic markets.• Evaluated underperforming stores and initiated the closing of pharmacies, bakeries, delis and floral departments that reduced expenses and freed up space for remerchandising effort.
  • Gerland Corporation
    District Manager
    Gerland Corporation 1992 - 1995
    Houston, Texas Area
    Responsible for operations of 8 stores. Total P&L responsibility including sales, expense controls, and gross margins. Responsible for improving standards for store conditions and customer service.

Donald Benefield Skills

Inventory Management Retail P&l Management Leadership Team Building Management P&l Sales Store Operations Loss Prevention Strategic Planning Merchandising Operations Management Customer Service Budgets Forecasting Cost Management P&l Forecasting Customer Relations Performance Management Management And Staff Development Marketing Microsoft Office Microsoft Excel Hr Policies Employee Engagement Union/nonunion Management Startup And Turnaround Management Market Trend Analysis Business Plan Development Marketing And Advertising Strategy Multi Unit Management Start Ups Negotiation Training

Donald Benefield Education Details

Frequently Asked Questions about Donald Benefield

What company does Donald Benefield work for?

Donald Benefield works for Gerland Corporation

What is Donald Benefield's role at the current company?

Donald Benefield's current role is Executive Vice President at GE Foodland, Inc..

What is Donald Benefield's email address?

Donald Benefield's email address is db****@****nds.com

What is Donald Benefield's direct phone number?

Donald Benefield's direct phone number is +128181*****

What schools did Donald Benefield attend?

Donald Benefield attended University Of Houston-Clear Lake, University Of Houston-Clear Lake1991.

What are some of Donald Benefield's interests?

Donald Benefield has interest in Water Sports, Family, Children, Shooting Sports, Hunting, Fishing.

What skills is Donald Benefield known for?

Donald Benefield has skills like Inventory Management, Retail, P&l Management, Leadership, Team Building, Management, P&l, Sales, Store Operations, Loss Prevention, Strategic Planning, Merchandising.

Who are Donald Benefield's colleagues?

Donald Benefield's colleagues are Daniel Reyes, John Cole, Gaby Wadai, Kathy Caton, Pablo Yanez, Vall Williams, Alex Von Sehrwald.

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