Marketing ManagementA marketing leader with proven success in driving share gains and achieving meaningful ROI from a marketing budget. Accomplished at building winning marketing department teams, fostering employee development, building trust and structuring productive external agency relationships. Experienced in directing and collaborating with international teams.Personal StyleHighly collaborative and skilled at influencing and interacting in a matrix organization. Achieved high marks for building strong relationships with sales and sales management and in aligning marketing and sales efforts. Comfortable presenting and motivating in front of large groups.Communications Plan DevelopmentCreative, strategic marketer skilled at managing and developing award-winning lead generation programs, corporate brand campaigns, trade show and online marketing. Practiced at directing company plans for marketing automation, social media, public relations, and online marketing initiatives. Accomplished at both upstream and downstream marketing. Product LaunchEffectively led company-wide B2B product launch strategy and go-to-market marketing plan in support of direct sales and channel sales team. Practiced at leading marketing launch efforts effecting direct sales and in leading channel marketing efforts through ISV, VAR, distributor and SMB partners. Strategy DevelopmentUpstream marketing skills include managing strategic planning, voice of customer (VOC) research and competitive industry moves to feed product planning initiatives. Successful in influencing go-to-market plans. ChannelSkilled at building relationships with channel ecosystem including distributors, VAR and ISV partners and in managing market development funds (MDF) and channel promotions and spiffs to drive loyalty and category growth.