Barry Jackson Email & Phone Number

Rockville, Md, Us

Rockville, Maryland, United States

Washington D.C. Metro Area

• Consult with internal teams on strategy• Recommend internal channels for various AARP campaigns• Produce articles, talking points and video scripts for AARP E-Team members for internal channels • Lead AARP’s External Contributions out of Office of Chief of Staff• Meet with departments across AARP to standardize and enforce External Contributions guideline• Working with Chief of Staff’s office to manage the organization’s External Contributions and in-house communication• Monitor an External Contributions program of $17 million dollars per year

Washington, Dc

• Manage the AARP External Contributions process. Includes training and compliance and strategic direction.• General strategic communications advice on outreach.• External outreach to stakeholders and influentials.• Social media strategy, advice and execution.• AARP blog postings from external organizations.• Responsible for all aspects (writing, formatting, sending, targeting) of monthly e-newsletter to approximately 4,000 external organizations.

Washington, Dc

• Managed AARP staff and led a team of external contractors and vendors.•Proposed and maintained a budget for the online program.• Managed an in-house advocacy list of millions of activists.• Experience in planning and executing issue campaigns at the state and national level.• Online advocacy and fundraising program management and measurement• Volunteer management expertise - including creating training programs, recruitment, recognition and retention• Multi-channel communication strategist with background in merging social media, direct mail, teleservices, email, digital content and mobile technologies for seamless campaigns.• Familiar with CRM principles, especially in the areas of segmentation and targeting.

Washington, Dc

• Managed AARP staff and led a team of external contractors and vendors.• Built the AARP online presence from approximately 300,000 online advocates in 2006 to approximately 4,000,000 today• Led and oversaw the transition from DDC to Convio, resulting in cost savings and a more nimble and effective consolidated alert, email and fundraising platform• Negotiated and managed projects with budgets ranging up to over a million dollars

Nashville, Tn

C3FIT is a pragmatic randomized trial of 18 Joint Commission-certified Comprehensive or Primary Stroke Centers (CSC/PSC) throughout the US. C3FITs specific aim is to assess the superiority of patient-centered outcomes between CSC/PSC and Integrated Stroke Practice Unit (ISPU) models to determine if integrated care models are more effective in nodes of care across the patient recovery continuum.

Austin, Tx

• Managed LAF staff and led a team of external contractors.• Established LAF’s grassroots advocacy program.• Established LIVESTRONG Day as a day of volunteer-led events loosely coordinated by the central LAF organization.• Led assessment of organizational needs and creation of comprehensive Grassroots Business. Plan based on self-directed and distributed nature of LAF’s supporters.• Created and trained volunteers on advocacy skills such as Congressional Meetings.• Responsible for all aspects of LAF’s lobby day.• Liaison to other cancer groups such as OVAC (One Voice Against Cancer).

Washington, Dc

• Responsible for creating and executing grassroots campaigns.• Led American Cancer Society’s online advocacy efforts.• Trained staff in 50 states in use and best practices of online advocacy and online advocacy systems.• Direct Action Organizing (DAO) Trainer.• Began online fundraising efforts for the newly formed 501(c)(4) ACS CAN.

Nashville, Tn

•Lobbied on state and national health and cancer-related issues in nine states.•Liaison between state offices and national organization.•Assessed grassroots and lobbying capacity and recommended strategies for improving government relations programs.•Built and maintained coalitions at state and local levels.•Hired and managed contract lobbyists and grassroots staffers.

• Lobbied on behalf of physicians in Tennessee to the legislature, administration and regulatory agencies• Worked with the AMA to pursue federal priorities with Tennessee Congressional delegation• Staffed TMA Board committees and briefed Board members• Assisted in maintaining and fundraising for TMA’s Political Action Committee (PAC)• Wrote weekly Legislative Update and grassroots calls-to-action as warranted