Donald Carson Email & Phone Number

Vancouver, WA, US

Portland, Oregon, United States

▶︎ Led content strategy and content creation for a millennial-focused financial services startup across go-to-market, financial advice service design, recruitment, and iOS app UX writing. Content helped drive +90 NPS from 100+ beta members. ▶︎ Developed standards and created foundational content for entire company, moving content initiatives forward with.

Portland, Oregon Area

▶︎ Led content strategy discipline at EY Design Studio, helped drive biz dev opportunities, regularly presented on good UX writing across studio system, managed and mentored other content strategists▶︎ Led content strategy and UX writing for client projects, including a Fortune 100 healthcare company's inclusive wellness app and messaging personalization.

▶︎ Wrote conversations for the Nivi chatbot, which walks people through accessing reproductive and postnatal/prenatal care in India, Kenya, and Nigeria▶︎ Created chatbot voice and tone guidelines▶︎ Updated existing conversation flows to align to new voice and tone and design best practices▶︎ Created strategy and copy for SEO landing pages for use in.

Portland, Oregon Area

Worked with clients such as Brighthouse Financial and Cigna to help them develop flexible digital content strategies and customer-centered digital content.

Portland, Oregon Area

Directing creative with a focus on content, developing content strategy, and copywriting on digital projects for clients such as MetLife and Cigna.

Portland, Oregon Area

I consult with companies to improve their digital content, or transform the user experience (UX) of their digital projects with customer-focused design and copy.

London, United Kingdom

Promoted to unify a global financial firm’s digital user interfaces into a consistent, customer-centric ecosystem. When I first joined the organization there was no cohesive digital brand and very little customer experience knowledge or focus among the various silos working in digital. I created the first truly global digital UI design language for HSBC.

United States

Hired to improve content for a global digital change program. Created a set of global copy assets and guidelines and transformed the customer testing program with high quality content, saving implementation time and effort by giving regional deployments global copy to localize

Hired by clients to improve results through targeted content. An ad campaign I created for a hospital client increased market share 11% and won 7 awards

Walla Walla, Washington

Wrote advertising and marketing content for client projects. In addition, managed print, multimedia and web projects from estimate to completion for clients including hospitals, universities, banks and insurance brokers, wineries

Walla Walla, Washington

Led creative design and content work across the entire company to accelerate a period of growth. Oversaw new branding, wrote online and offline marketing content for trade shows and a suite of websites, optimized lead-generation content to improve natural search engine rankings. With executive strategic planning team, shaped new customer-centric features.

Walla Walla, Washington

Wrote advertising, marketing, and UX copy to increase revenue at an internet startup by managing and improving customer facing content for several ecommerce websites. Sourced content and worked with optimization team to continuously improve site content performance. As a result of multivariate testing with new design and content increased conversion by.

Walla Walla, Washington

Wrote advertising copy at a boutique ad agency, working with designers and presenting to clients. A multimedia recruiting package I wrote and art directed for a university helped increase enrollment 13%