With over 20 years of experience in product management, user experience (UX) strategy, and marketing, I drive innovation, enhance user engagement, and deliver high-impact solutions. My expertise includes managing large-scale projects, leading cross-functional teams, and creating effective product roadmaps and marketing campaigns. I leverage data-driven insights and customer feedback to inform strategic decisions and foster a user-centric approach.Professional Experience:HealthLock: Manager of Customer and Product ExperienceLed the product and communications roadmap, focusing on delivering valuable customer experiences. I redesigned the sales funnel and onboarding process, managed a strategic partnership with Mastercard, and executed targeted communication campaigns that increased premium subscriptions by 10%.Arizona Public Service (APS): Manager, Digital Experience and ProductManaged the customer-facing website, aps.com, and led a 2-year UX overhaul that improved site traffic by 10% and elevated JD Power rankings. I directed a 3-year billing system upgrade, implemented automation processes reducing back-office workload by 16%, and created award-winning customer service campaigns.IPRO Tech: Director of MarketingRevamped the marketing and web presence of IPRO Tech. I developed comprehensive marketing strategies, led a rebranding initiative, coordinated trade show appearances, and created content for industry publications, resulting in a 50% increase in leads.ARUSH Entertainment: Director of MarketingManaged the product strategy and roadmap for multiple video game titles, driving significant brand growth and a 40% increase in sales. I secured major entertainment licenses, managed multi-million-dollar marketing plans, and led cross-functional teams to execute successful campaigns.Skills and ExpertiseProduct Management: Expert in creating and managing product roadmaps and prioritizing features.User Experience (UX) Design: Proficient in driving UX design requirements, conducting behavioral research, and leveraging data analysis.Marketing and PR: Experienced in developing marketing strategies, managing rebranding initiatives, and creating content.Project Management: Skilled in using tools like Jira and MS DevOps for roadmap and backlog management.Cross-Functional Leadership: Adept at collaborating with engineering, design, marketing, and executive teams.I am passionate about leveraging my experience and skills to drive innovation and growth. Let's connect and explore how we can achieve remarkable results together.