Marketing leader with over 15 years of experience in enterprise SaaS. Proven track record of building and leading high performance teams. Strong passion for creating value-based messaging while leveraging agile marketing techniques which result in higher demand and product differentiation. Specialties: Growth companies Creating and growing Demand Generation enginesBusiness Strategy, Go to Market Strategy, Market SegmentationNew Product IntroductionProduct Positioning & BrandingGlobal Marketing Strategy & Strategic PlanningInstalled Base & Channel Strategy Thought LeadershipPR, Industry Analyst and Financial Analyst experience Sales EnablementProduct, Services and Solutions MarketingPartner Marketing and Channel Marketing Programs Financial planning and budgeting
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Fractional CmoCook Research Group, LlcCleveland, Oh, Us
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Chief Marketing & Channel Officer7Signal Aug 2018 - PresentIndependence, Ohio, UsEnterprise SaaS - 7SIGNAL® is a leader in enterprise Wi-Fi optimization. -
Board MemberLogically Jan 2024 - PresentDublin, Ohio, UsThe Logically mission is to enable midsized and enterprise organizations to achieve their business objectives. We accomplish this by being our customer’s trusted partner with comprehensive knowledge of cybersecurity and IT, and technical expertise in emerging and critical technologies. Logically evolves with business needs to manage complexity, performance, and security of business technology – from end to edge to cloud. -
Board MemberBroward College Sep 2018 - Feb 2024Ft. Lauderdale, Fl, UsBCEduventures, Inc. is a non-profit direct support organization (DSO) of Broward College established to support student success initiatives. -
Chief Marketing OfficerBroward College Mar 2016 - Aug 2018Ft. Lauderdale, Fl, UsGovernment / Education - Top 3 community colleges in the nation with 63K students representing 150 countries and 5K staff.Recruited by the President to design and execute global strategies that build awareness for college’s mission and programs, increase enrollment with target audiences, and enhance the overall student experience. Challenged to identify alternative revenue streams, ensuring long-term financial stability. -
Co-Founder & Chief Marketing OfficerIcare.Com Apr 2012 - May 2016Fort Lauderdale, Fl, UsEnterprise SaaS - iCare is an innovative provider of enterprise cloud Electronic Health Record (EHR) solutions to healthcare facilities of all sizes. Recruited by the CEO. Developed go-to-market strategy and ran day-to-day operations of sales and marketing departments including demand generation, market position, sales enablement, digital marketing, content marketing and more. -
Vice President Of Product MarketingTaleo Oct 2010 - Apr 2012Dublin, Ca, UsEnterprise SaaS - Taleo Corporation was a publicly traded talent management vendor who was acquired by Oracle in 2012. Recruited by CEO to lead product marketing organization after the Learn.com acquisition. Directed consumer research, brand development, product positioning, pricing strategy, sales training, and communications planning. -
Chief Marketing OfficerLearn.Com Nov 2002 - Oct 2010Sunrise, Fl, UsEnterprise SaaS - Learn.com was an enterprise learning management vendor (LMS) who was acquired by Taleo Corporation in October 2010. Early strategic hire by CEO. Placed to build and drive go-to-market strategy for early-stage startup company. Progressed through marketing leadership roles as company rapidly evolved and adapted to industry growth. Led transition from B2C to B2B marketing model. Successfully overcame funding obstacles that enabled business expansion and profitability.
Don Cook Education Details
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Questrom School Of Business, Boston UniversityGlobal Marketing Management -
West Chester University Of PennsylvaniaManagement And Operations -
University Of OxfordGeneral -
Georgia Institute Of TechnologyInformatics Certification -
American Express Leadership AcademyCenter For Creative Leadership -
Williamson College Of The Trades
Frequently Asked Questions about Don Cook
What company does Don Cook work for?
Don Cook works for Cook Research Group, Llc
What is Don Cook's role at the current company?
Don Cook's current role is Fractional CMO.
What schools did Don Cook attend?
Don Cook attended Questrom School Of Business, Boston University, West Chester University Of Pennsylvania, University Of Oxford, Georgia Institute Of Technology, American Express Leadership Academy, Williamson College Of The Trades.
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