I apply my extensive customer and partner marketing expertise to deliver market data based product and channel strategic plans, authenticated value propositions and messaging, and outcomes-based audience marketing programs. Recent projects include:* Channel strategy and programs supporting three commercial product launches. * Pilot programs to drive channel marketing and sales of technology products and services. * Partner value propositions, messaging and to-partner training… Show more I apply my extensive customer and partner marketing expertise to deliver market data based product and channel strategic plans, authenticated value propositions and messaging, and outcomes-based audience marketing programs. Recent projects include:* Channel strategy and programs supporting three commercial product launches. * Pilot programs to drive channel marketing and sales of technology products and services. * Partner value propositions, messaging and to-partner training resources. * Cross-Function Go-to-Market playbooks. Show less

Lead consumer device strategy and execution from targeted demand generation through distribution, retail and mobile operator channel execution, orchestrating a cross-functional v-team across 12 countries for this $1B, double-digit growth business with specific accountability for market share, revenue and brand perception.

Responsible for driving the company’s $1B netbook PC business, delivering three-year strategic and annual marketing plans, and driving cross-company alignment and overall field execution to exceed targets.

Led an inter-division team of senior product and partner ecosystem managers to define and land channel partner strategies supporting double-digit revenue growth for the $6B Infrastructure Server product portfolio.

Collaborated with senior business leaders worldwide to define and drive execution of annual field sales & marketing plans, including target and budget setting and completion of monthly business reviews with MSFT executive management team. Also tasked to complete strategic planning projects addressing key business challenges & opportunities.

Led marketing team to establish new consumer product category in top global markets. Responsible for all elements of $10M launch including positioning, naming, pricing, PR, advertising, promotions and retail presence.

Over the course of two roles drove Windows Millennium product planning including features development, product positioning & naming, and $25M go-to-market plan, then managed a team of four responsible for business & product planning, including competitive analysis & response, for the nascent Embedded Operating Systems business.

Recruited to lead seven-person sales & marketing team to reverse negative market share & unit volume trends in $16 million regional business unit of renowned US craft brewer. Controlled $1.5M annual marketing budget, and established annual revenue/spending targets to achieve profit plan.

Tasked with rejuvenating regional growth for a $5M, seven-brand portfolio. Set and drove execution of regional sales & marketing plans through 55-member wholesale network and direct key customer sales/joint marketing engagements.