• An astute, unconventional business leader, strong pedigree in Marketing (MBA) and Strategy (London Business School) with 26 years experience, 19 of which have been in Leadership Teams.• Highly Diversified cross-sectorial experience: FMCG, Ad-Media Agency, Technology, Marketing (Digital and Traditional), Media, Telecoms, Development/Non Profit (Social Business/Public Health), and Energy/Power (Public Utility) sectors. • Executive Education – Strategy – London Business School.• Extensive Brand management experience, adept at deploying 360-degree executions via Advertising, Sponsorships, PR/Publicity, Digital/Online Marketing, Channel branding and Events etc to grow Brand Performance indicators and ROI. An expert at adapting Group Global Brand Strategies to suit local Consumers and Markets.• Significant FMCG/ICT experience in terms of Product Development, Production, Marketing, Sales & Distribution (Tobacco), having successfully grown the market from 18 million to 31 million sticks of cigarettes per month essentially by developing new markets, and also managing Media for Pepsi Cola and Mirinda. Additionally, authored the Distribution Strategy which today is delivering over 70% of a previous employer’s (DStv) business revenue. Provided Marketing Lead in the project implementation.• End-to-end Project Management skills. • Highly diversified experience in Creative writing/Publishing, R&D, Agronomy, Manufacturing, Retail Operations, Ad-Media Agency, FMCG, ICT, Consumer Electronics, Mobiles and Telecommunications.• A fluid, compelling, and inspiring Communicator with strong Interpersonal Skills, Multi – cultural orientation, rich Multinational experience, and proven Hands-on Leadership style.• Recipient of the Africa Leadership Awards “Africa’s Most Influential CMOs” citation, December 2015.• Member, CMO Council Africa.• Member AfricaCom 100 (100 Most Influential Names in Media and ICT in Africa). • Member Guidepoint Global Advisors, and Innosquared Network (International Consultants).• Associate Registered Practitioner of Advertising, arpa.Specialties: Strategy, Brand Management/Branding, Advertising, Pr/Publicity, Sponsorships, Events management, Sales & Distribution, Trade Marketing/POS Merchandising, CSR Implementation & Digital Marketing.
Listed skills include Brand Management, Trade Marketing, Event Management, Public Relations, and 46 others.