Donald Willie Etim Email & Phone Number

Abuja, Federal Capital Territory, Nigeria

(Joined AEDC As Part Of The Turn Around Management Team Engaged By The Bureau Of Public Enterprises, BPE).Job Summary:• Develop and implement a comprehensive, efficient and intuitive marketing strategy that differentiates and sets Abuja Electricity Distribution Plc apart as a Brand, Service and Technology Leader in the Power/Energy Industry in Nigeria.Key Duties & Responsibilities:• As Chief Marketing Officer, have full responsibility for the company’s Marketing… Show more (Joined AEDC As Part Of The Turn Around Management Team Engaged By The Bureau Of Public Enterprises, BPE).Job Summary:• Develop and implement a comprehensive, efficient and intuitive marketing strategy that differentiates and sets Abuja Electricity Distribution Plc apart as a Brand, Service and Technology Leader in the Power/Energy Industry in Nigeria.Key Duties & Responsibilities:• As Chief Marketing Officer, have full responsibility for the company’s Marketing, Communications, Business development, and Customer service / experience strategy development and implementation. • Organize and oversee advertising / communication campaigns (Traditional media, Digital and social media marketing, SEO etc.), Sponsorships, Trade (road) shows, Exhibitions, Promotional events and manage the development / maintenance of the company's websites.• Manage the briefing, design, and creation of appropriate branded marketing collateral and sales support merchandise: leaflets, banners, brochures, press releases, website materials etc• Conduct periodic Consumer and market research studies, surveys and analysis to identify consumer needs, consumption patterns, service delivery gaps, evaluate competitive trends, assess brand health indices and Customer churn patterns.• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.• Manage the Publicity, Public Relations and Communications functions of the company. Be the principal custodian of the company’s Brand image, Brand reputation, and Public perception.• Manage the Customer Services function of the company. Deploy robust CRM platforms, processes and technologies.• Manage the company’s Customer Contact Centre. Ensure that optimal contact centre indices (inbound calls management, call waiting times, percentage dropped calls, percentage complaint resolution on first call etc) are achieved. • Develop, propose, and manage the directorate’s budget and monitor the marketing spend. Show less

Abuja, Federal Capital Territory, Nigeria

(DISC Is Short For DELIVERING INNOVATION IN SELF CARE, a PSI Project in Family Planning [FP] & Sexual and Reproductive Health [SRH]).Terms of Reference:• Develop a Concept note with an appropriate budget for a major mass media campaign in the focal states for the DISC project.• Develop and build a suitable Marketing strategy and Plan that will translate the Concept note into an effective marketing campaign to drive the desired behavioral change amongst the target audience within… Show more (DISC Is Short For DELIVERING INNOVATION IN SELF CARE, a PSI Project in Family Planning [FP] & Sexual and Reproductive Health [SRH]).Terms of Reference:• Develop a Concept note with an appropriate budget for a major mass media campaign in the focal states for the DISC project.• Develop and build a suitable Marketing strategy and Plan that will translate the Concept note into an effective marketing campaign to drive the desired behavioral change amongst the target audience within the focal states.• Provide leadership in identifying geographies for maximum impact of the campaign and the integration of same.• Develop a media strategy for the campaign, and evidence-based selection criteria for the proposed media channels and targeted geographies.• Lead the Conceptualization, Development and Production of the required audio-visual materials for the campaign including TV story boards, print creatives, radio scripts and spots, social media executions, and the relevant messages. Also manage the production of branded promotional collaterals.• Get Ministry of Health (MOH) buy-in and approval for the campaign, as well as the support of the wider key stakeholders’ network.• Identify, select and recruit suitable e-commerce platforms to be used for fulfilment of clients’ demands and orders in the face of COVID-19 restrictions.• Facilitate the listing of Society for Family Health’s (SFH) Family Planning (FP) and Sexual & Reproductive Health (SRH) products on the major e-commerce platforms in Nigeria, i.e. Konga and Jumia.• Identify, select and recruit a suitable Medical Contact Centre facility to be onboarded and integrated into the campaign in order to manage and direct Clients to partner facilities for FP and SRH services.• Develop a robust Measurement and Evaluation (M&E) program to be used in assessing the effectiveness of the project. Show less

Abuja, Federal Capital Territory, Nigeria

Key Responsibilities: • Lead the set-up and operationalization of an efficient Marketing function, ensuring the creation, acquisition and development of the required Assets, Resources and Capabilities needed to deliver world-class business and commercial values. • Oversee the broad Marketing function and provide functional leadership in terms of Research & Analytics, Products, Promotions, Channels, and Operations. • Provide Strategic direction in the area of Brand Strategy… Show more Key Responsibilities: • Lead the set-up and operationalization of an efficient Marketing function, ensuring the creation, acquisition and development of the required Assets, Resources and Capabilities needed to deliver world-class business and commercial values. • Oversee the broad Marketing function and provide functional leadership in terms of Research & Analytics, Products, Promotions, Channels, and Operations. • Provide Strategic direction in the area of Brand Strategy development and Brand management to deliver sustainable and optimal growth for the SBE multi-brand portfolio.• Manage the day-to-day operations of the Marketing unit. Implement brand and marketing delivery SOPs that deliver clear KPIs in terms of Strategic Planning, Advertising, PR-Publicity, Events and sponsorships, Trade Marketing and Distribution, and other promotional activities.• Provide Marketing lead in the design and implementation of the SBE Sales and Distribution strategy and structure.• Lead all SBE Consumer and Trade Research studies and manage the process of continuous evaluation of market trends.• Provide Marketing advisory to the other various programs and projects on the core NGO side of the organization. Show less

Lagos, Nigeria

Job Purpose & Responsibilities:• Brand Strategy Development and Advisory services for Clients which include New Business Initiatives, Route-to-Market (RTM) Templates development, Market Insight generation etc.• Undertake Media Brokerage services between Advertisers and Key Media platforms and interests pan Nigeria.• Provide 360-degrees Marketing and Communications Solutions that effectively deliver Optimal Advertising and Brand Awareness for Clients’ brands.• Provide Corporate… Show more Job Purpose & Responsibilities:• Brand Strategy Development and Advisory services for Clients which include New Business Initiatives, Route-to-Market (RTM) Templates development, Market Insight generation etc.• Undertake Media Brokerage services between Advertisers and Key Media platforms and interests pan Nigeria.• Provide 360-degrees Marketing and Communications Solutions that effectively deliver Optimal Advertising and Brand Awareness for Clients’ brands.• Provide Corporate Social Responsibility Advisory to Clients and also act as Implementation Partner in the roll-out of those CSR programs.• Conceptualize and deliver to Brand Owners high-impact Digital/Social Media campaigns with clear and measurable Value add (ROI)• End-to-end Digital Media Content development and Production Services. Access to best-in-class Media production Resources and also World class ready-to-play Media Content. Show less

Lagos, Nigeria

Role Purpose:• The Director of Marketing is responsible for the Marketing function in Sub-Saharan Africa (RSSA) in line with the Group Marketing Strategy and Regional Growth Plan. Responsibilities:• To oversee the Marketing function in the Region• Develop and implement Marketing plan to drive the Global Marketing Strategy as well as Regional Growth Plan.• Drive alignment with the various Units in the Region, Group Functions (GFs), Business Units (BUs), and Product… Show more Role Purpose:• The Director of Marketing is responsible for the Marketing function in Sub-Saharan Africa (RSSA) in line with the Group Marketing Strategy and Regional Growth Plan. Responsibilities:• To oversee the Marketing function in the Region• Develop and implement Marketing plan to drive the Global Marketing Strategy as well as Regional Growth Plan.• Drive alignment with the various Units in the Region, Group Functions (GFs), Business Units (BUs), and Product Groups (PGs).• Drive Market Category growth and facilitate leads generation.• Drive Brand, Category, Experience and Product Marketing in alignment with the Engagement Practices (EPs), Customer Units (CUs) and Communications.• Drive all the Marketing Customer Engagements and manage single point of contact for the Customer Units (CUs). Show less

Lagos, Nigeria

Job Purpose & Responsibilities:• Full ownership of the Image of the Samsung brand, the relationship with and Perception of the Public as well as full exploitation of all opportunities to promote Samsung as the leading Consumer Electronics, Mobile and IT brand in West Africa.o Create measurable value for the company in areas of branding, advertising, communication and perception management, premium presentation for the Samsung brand within the region.o Create credibility for… Show more Job Purpose & Responsibilities:• Full ownership of the Image of the Samsung brand, the relationship with and Perception of the Public as well as full exploitation of all opportunities to promote Samsung as the leading Consumer Electronics, Mobile and IT brand in West Africa.o Create measurable value for the company in areas of branding, advertising, communication and perception management, premium presentation for the Samsung brand within the region.o Create credibility for brand Samsung in West Africa leveraging on global pedigree and performance of the brand in other end-markets.• Manage the execution of the plans and programmes of the Marketing Department in line with the Global Annual Brands & Marketing Plan.o Monitor the brand performance index and ensure that all necessary proactive measures are taken to ensure continuous Volume and Share growth.o Show visible creativity to maintain and further break into un-reached new market segments • Own and manage the Marketing and Strategic Planning Process in conjunction with other units and product teams.o Leverage knowledge of and familiarity with the highly competitive consumer electronics brands in West Africa. o Generate multi-cultural insight and experience and use same to determine appropriate and optimal marketing programmes across the region.• Drive Corporate Social Responsibility and End-customer development programmes that project Samsung as a corporate citizen of repute within the end-market.• Perform leadership and mentorship duties within and beyond the Corporate Marketing team• Assist with Control programmes and End-consumer Education platforms against the incursions of Parallel imports and Fake/Grey Products in the market• Achieve cross-functional co-operation in all marketing activities, as a catalyst for company-wide synergy in projects and events Show less

Responsibilities:COMMERCIAL AND BRANDS:• Commercial: Develop and Implement for MultiChoice Nigeria pragmatic and profitable Commercial Strategies in terms of Sales Promotions Campaigns, Anti – Churn Projects, Loyalty Campaigns, and Products & Service Accessibility Initiatives.• Brand & Marketing Plans: Develop and Implement for MultiChoice Nigeria effective and viable Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market… Show more Responsibilities:COMMERCIAL AND BRANDS:• Commercial: Develop and Implement for MultiChoice Nigeria pragmatic and profitable Commercial Strategies in terms of Sales Promotions Campaigns, Anti – Churn Projects, Loyalty Campaigns, and Products & Service Accessibility Initiatives.• Brand & Marketing Plans: Develop and Implement for MultiChoice Nigeria effective and viable Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market. • Brand Management: Manage and build Brand Equity for brands SuperSport, and DStv via Advertising, Branding, Sponsorships, POS Merchandising, Events and Research.• Group Global Strategy: Lead the Implementation of the MultiChoice Africa Group Brand and Marketing strategy across the Nigerian market.EVENTS & SPONSORSHIPS:• ATL & BTL Sponsorships: Lead the Initiation and Management of all DStv Sponsorships programs both ATL and BTL pan Nigeria. • Events: Lead the Conceptualization and Activation of own Events i.e. Reality TV Activations, Media Conferences, Townstorms etc. MARKETING SERVICES:• Agency Management: Manage as per account the activities of our various Agencies i.e. Advertising, Research, Events / Promotions, and POS. • Premises / Key Outlets Branding: Lead and drive the branding of all MultiChoice Nigeria and Super Dealers premises and ensure the brands’ Look-and-Feel is same and consistent with Brand Specifications.SPECIAL PROJECT/S: • Provide Marketing Lead for the ongoing roll-out of the new DStv Distribution Strategy pan Nigeria, ensuring that Product and Service accessibility awareness is strategically addressed.RESOURCE MANAGEMENT• Budget / Finance: Effective and Efficient management and deployment of the Marketing Budget to achieve set Objectives per fiscal. Ensure that budget limits are complied with by Category and Total.• People: Manage the Performance and Training & Development needs of the Marketing Team. Show less

MARKETING MANAGER:Responsibilities:• Development and Implementation of Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market and grow the DStv Subscriber base.• Manage and build Equity for Brands SuperSport, M – Net, and DStv via Advertising, Pr/Publicity, Sponsorships, and Events.• Agency Management: Coordinate the Marketing activities of our various Agencies (Advertising, Research, Events/Promotions,) from… Show more MARKETING MANAGER:Responsibilities:• Development and Implementation of Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market and grow the DStv Subscriber base.• Manage and build Equity for Brands SuperSport, M – Net, and DStv via Advertising, Pr/Publicity, Sponsorships, and Events.• Agency Management: Coordinate the Marketing activities of our various Agencies (Advertising, Research, Events/Promotions,) from Planning, Briefing, through Implementation to Evaluation/Feedback.• Manage directly the PR – Publicity machinery re all Internal and Corporate Communications via Press Releases, Media Conferences etc.• Coordinate with the Sales and Customer Services Departments to drive the delivery of synergetic outcomes for all Marketing Initiatives.• Effective and Efficient deployment of the Marketing Budget/Resources to achieve set Objectives.• Manage all Corporate Social Investment Initiatives of the Company. Show less

BRAND MANAGER: M – Net, SuperSports, & DStv,Responsibilities:• Development and Implementation of Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market and build Brand Equity.• Work with Agencies to drive Agency Activities in the Development and Creation of Effective Advert Copies, effective use of Media, and the Development of Brand Support Activities.• Brief and Develop Materials for Brand Support Activities… Show more BRAND MANAGER: M – Net, SuperSports, & DStv,Responsibilities:• Development and Implementation of Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market and build Brand Equity.• Work with Agencies to drive Agency Activities in the Development and Creation of Effective Advert Copies, effective use of Media, and the Development of Brand Support Activities.• Brief and Develop Materials for Brand Support Activities (Promotions, Merchandising, Sponsorships, Trade Marketing & Distribution. etc).• Coordinate all Marketing Research projects that with a view to generating in-depth Consumer Insights and Competitive Data, as the hub for formulating innovative Consumer Acquisition programs.• Effective and Efficient deployment of the Brand Support Budget to achieve Brand Objectives through the application of international best practices in Brand Management across all elements of the Marketing Mix. Show less

MANAGER, MEDIA /STRATEGIC PLANNING:Responsibilities:• Source and Interpret Brand and Market Information from Clients in terms of Brands Vision & Positioning, Market Situation & Competitor Analyses, and the development of annual Marketing/Brand Plans & Strategies.• Support Clients with business advisory services in the areas of Product Development, Promotions, Sponsorships, Merchandising, Trade Marketing & Distribution.• Extensive use of Research to Plan and Buy… Show more MANAGER, MEDIA /STRATEGIC PLANNING:Responsibilities:• Source and Interpret Brand and Market Information from Clients in terms of Brands Vision & Positioning, Market Situation & Competitor Analyses, and the development of annual Marketing/Brand Plans & Strategies.• Support Clients with business advisory services in the areas of Product Development, Promotions, Sponsorships, Merchandising, Trade Marketing & Distribution.• Extensive use of Research to Plan and Buy Media for Clients in order to execute Clients’ Advertising efforts in line with International Best Practices.• Monitor media to ensure contractual compliance, and also evaluate Actual achievement levels against Targets in terms of Advert Awareness, Brand Awareness, Frequency, Reach etc.• Manage business relations issues with Clients on the one hand, and Advertising regulatory bodies on the other.• I Managed Media / Advertising For Brands Pepsi & Mirinda. Show less

Responsibilities: Generate Area Sales Forecasts and achieve Company’s Agreed Sales Volume, Distribution and Pricing Discipline. Manage Distribution of own brands by Supervising Distribution Operations in my Area (7 Southwest states including Lagos). Develop Area Brand Support Activities and Implement Presence Marketing Programs (Promotions, Merchandising, Sponsorships etc.) with Optimum use of Resources in order to achieve best instore visibility and sales. Establish… Show more Responsibilities: Generate Area Sales Forecasts and achieve Company’s Agreed Sales Volume, Distribution and Pricing Discipline. Manage Distribution of own brands by Supervising Distribution Operations in my Area (7 Southwest states including Lagos). Develop Area Brand Support Activities and Implement Presence Marketing Programs (Promotions, Merchandising, Sponsorships etc.) with Optimum use of Resources in order to achieve best instore visibility and sales. Establish close working relationships with members of the trade in order to gain high-level trade support, patronage and loyalty. Monitor Competition and generate Market Intelligence Manage an efficient and effective trade marketing team (comprising 9 Senior Trade Marketing Reps + 4 office staff) through OTJ training, and Staff Development initiatives to enhance productivity. Manage Financial Accounts and Assets for the Area to ensure the security and efficient utilization of Marketing Resources. Show less

BRAND SUPPORT MANAGER.NIGERIAN TOBACCO COMPANY PLC (LAGOS) Responsibilities: Planning Volume and Value (Contribution) Growth of Own Brands. Development and Implementation of Brand Plans & Strategies. Brief and Develop Materials for Brand Support Activities (Promotions, Merchandising, Sponsorships etc). Liaise with Agencies to monitor/coordinate Agency Activities in the Development and Creation of Effective Advert Copies, effective use of Media and the… Show more BRAND SUPPORT MANAGER.NIGERIAN TOBACCO COMPANY PLC (LAGOS) Responsibilities: Planning Volume and Value (Contribution) Growth of Own Brands. Development and Implementation of Brand Plans & Strategies. Brief and Develop Materials for Brand Support Activities (Promotions, Merchandising, Sponsorships etc). Liaise with Agencies to monitor/coordinate Agency Activities in the Development and Creation of Effective Advert Copies, effective use of Media and the Development of Brand Support Activities. Manage and Drive the Interface between Trade Marketing, Product Development, and Manufacturing. Show less

PRODUCT DEVELOPMENT:1) Product Development/Formulations.2) On/Off Line Quality Control3) Packaging4) Product & Production ManagementMARKETING:1) Distribution Operations and Management2) Marketing Research Operations and Management3) Brands Management4) Trade Marketing Development

Strategy

Mba, Mba - Marketing

Activities and Societies: None in particular, too busy working and studying at the same time.

B.Sc, Pure Chemistry

Activities and Societies: 1. Chemical Society of Nigeria 2. Civil Liberties Organization 3. Amnesty International