Donald Willie Etim
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Donald Willie Etim Email & Phone Number

Chief Marketing Officer at Abuja Electricity Distribution Plc, AEDC. at Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility)
Location: Contact Info, United States, United States 13 work roles 3 schools
1 work email found @samsung.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility)
Role
Chief Marketing Officer at Abuja Electricity Distribution Plc, AEDC.
Location
Contact Info, United States, United States

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Donald Willie Etim is listed as Chief Marketing Officer at Abuja Electricity Distribution Plc, AEDC. at Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility), based in Contact Info, United States, United States. AeroLeads shows a work email signal at samsung.com and a matched LinkedIn profile for Donald Willie Etim.

Donald Willie Etim previously worked as Chief Marketing Officer at Abuja Electricity Distribution Plc, Aedc (Energy/Power Sector, Public Utility) and Consultant, Marketing & Mass Media – DISC Project. at Society For Family Health Nigeria (Sfh, Non Profit),. Donald Willie Etim holds Strategy from London Business School.

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Email format at Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility)

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{first_initial}{last}@samsung.com
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Profile bio

About Donald Willie Etim

• An astute, unconventional business leader, strong pedigree in Marketing (MBA) and Strategy (London Business School) with 26 years experience, 19 of which have been in Leadership Teams.• Highly Diversified cross-sectorial experience: FMCG, Ad-Media Agency, Technology, Marketing (Digital and Traditional), Media, Telecoms, Development/Non Profit (Social Business/Public Health), and Energy/Power (Public Utility) sectors. • Executive Education – Strategy – London Business School.• Extensive Brand management experience, adept at deploying 360-degree executions via Advertising, Sponsorships, PR/Publicity, Digital/Online Marketing, Channel branding and Events etc to grow Brand Performance indicators and ROI. An expert at adapting Group Global Brand Strategies to suit local Consumers and Markets.• Significant FMCG/ICT experience in terms of Product Development, Production, Marketing, Sales & Distribution (Tobacco), having successfully grown the market from 18 million to 31 million sticks of cigarettes per month essentially by developing new markets, and also managing Media for Pepsi Cola and Mirinda. Additionally, authored the Distribution Strategy which today is delivering over 70% of a previous employer’s (DStv) business revenue. Provided Marketing Lead in the project implementation.• End-to-end Project Management skills. • Highly diversified experience in Creative writing/Publishing, R&D, Agronomy, Manufacturing, Retail Operations, Ad-Media Agency, FMCG, ICT, Consumer Electronics, Mobiles and Telecommunications.• A fluid, compelling, and inspiring Communicator with strong Interpersonal Skills, Multi – cultural orientation, rich Multinational experience, and proven Hands-on Leadership style.• Recipient of the Africa Leadership Awards “Africa’s Most Influential CMOs” citation, December 2015.• Member, CMO Council Africa.• Member AfricaCom 100 (100 Most Influential Names in Media and ICT in Africa). • Member Guidepoint Global Advisors, and Innosquared Network (International Consultants).• Associate Registered Practitioner of Advertising, arpa.Specialties: Strategy, Brand Management/Branding, Advertising, Pr/Publicity, Sponsorships, Events management, Sales & Distribution, Trade Marketing/POS Merchandising, CSR Implementation & Digital Marketing.

Listed skills include Brand Management, Trade Marketing, Event Management, Public Relations, and 46 others.

Current workplace

Donald Willie Etim's current company

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Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility)
Abuja Electricity Distribution Plc, Aedc (Energy/Power Sector, Public Utility)
Chief Marketing Officer at Abuja Electricity Distribution Plc, AEDC.
13 roles

Donald Willie Etim work experience

A career timeline built from the work history available for this profile.

Chief Marketing Officer

Current
Abuja Electricity Distribution Plc, Aedc (Energy/Power Sector, Public Utility)

Abuja, Federal Capital Territory, Nigeria

  • (Joined AEDC As Part Of The Turn Around Management Team Engaged By The Bureau Of Public Enterprises, BPE).Job Summary:
  • Develop and implement a comprehensive, efficient and intuitive marketing strategy that differentiates and sets Abuja Electricity Distribution Plc apart as a Brand, Service and Technology Leader in the Power/Energy.
  • As Chief Marketing Officer, have full responsibility for the company’s Marketing… Show more (Joined AEDC As Part Of The Turn Around Management Team Engaged By The Bureau Of Public Enterprises, BPE).Job Summary:
  • As Chief Marketing Officer, have full responsibility for the company’s Marketing, Communications, Business development, and Customer service / experience strategy development and implementation.
  • Organize and oversee advertising / communication campaigns (Traditional media, Digital and social media marketing, SEO etc.), Sponsorships, Trade (road) shows, Exhibitions, Promotional events and manage the development.
  • Manage the briefing, design, and creation of appropriate branded marketing collateral and sales support merchandise: leaflets, banners, brochures, press releases, website materials etc
Dec 2021 - Present

Consultant, Marketing & Mass Media – Disc Project.

Society For Family Health Nigeria (Sfh, Non Profit),

Abuja, Federal Capital Territory, Nigeria

  • (DISC Is Short For DELIVERING INNOVATION IN SELF CARE, a PSI Project in Family Planning [FP] & Sexual and Reproductive Health [SRH]).Terms of Reference:
  • Develop a Concept note with an appropriate budget for a major mass media campaign in the focal states for the DISC project.
  • Develop and build a suitable Marketing strategy and Plan that will translate the Concept note into an effective marketing campaign to drive the desired behavioral change amongst the target audience within… Show more.
  • Develop and build a suitable Marketing strategy and Plan that will translate the Concept note into an effective marketing campaign to drive the desired behavioral change amongst the target audience within the focal.
  • Provide leadership in identifying geographies for maximum impact of the campaign and the integration of same.
  • Develop a media strategy for the campaign, and evidence-based selection criteria for the proposed media channels and targeted geographies.
May 2020 - Nov 2021

Head Of Marketing & Corporate Communications (Director Level),

Society For Family Health Nigeria (Sfh, Non Profit),

Abuja, Federal Capital Territory, Nigeria

  • Key Responsibilities:
  • Lead the set-up and operationalization of an efficient Marketing function, ensuring the creation, acquisition and development of the required Assets, Resources and Capabilities needed to deliver world-class business.
  • Oversee the broad Marketing function and provide functional leadership in terms of Research & Analytics, Products, Promotions, Channels, and Operations.
  • Provide Strategic direction in the area of Brand Strategy… Show more Key Responsibilities:
  • Provide Strategic direction in the area of Brand Strategy development and Brand management to deliver sustainable and optimal growth for the SBE multi-brand portfolio.
  • Manage the day-to-day operations of the Marketing unit. Implement brand and marketing delivery SOPs that deliver clear KPIs in terms of Strategic Planning, Advertising, PR-Publicity, Events and sponsorships, Trade.
May 2017 - May 2020

Chief Marketing & Strategy Officer

Onestop Mediaworks Ltd

Lagos, Nigeria

  • Job Purpose & Responsibilities:
  • Brand Strategy Development and Advisory services for Clients which include New Business Initiatives, Route-to-Market (RTM) Templates development, Market Insight generation etc.
  • Undertake Media Brokerage services between Advertisers and Key Media platforms and interests pan Nigeria.
  • Provide 360-degrees Marketing and Communications Solutions that effectively deliver Optimal Advertising and Brand Awareness for Clients’ brands.
  • Provide Corporate… Show more Job Purpose & Responsibilities:
  • Provide Corporate Social Responsibility Advisory to Clients and also act as Implementation Partner in the roll-out of those CSR programs.
Feb 2015 - Apr 2017

Director Of Marketing, Sub-Sahara Africa

Ericsson Nigeria Ltd

Lagos, Nigeria

  • Role Purpose:
  • The Director of Marketing is responsible for the Marketing function in Sub-Saharan Africa (RSSA) in line with the Group Marketing Strategy and Regional Growth Plan. Responsibilities:
  • To oversee the Marketing function in the Region
  • Develop and implement Marketing plan to drive the Global Marketing Strategy as well as Regional Growth Plan.
  • Drive alignment with the various Units in the Region, Group Functions (GFs), Business Units (BUs), and Product… Show more Role Purpose:
  • Drive alignment with the various Units in the Region, Group Functions (GFs), Business Units (BUs), and Product Groups (PGs).
Jan 2014 - Jan 2015

Head Corporate Marketing (West Africa)

Lagos, Nigeria

  • Job Purpose & Responsibilities:
  • Full ownership of the Image of the Samsung brand, the relationship with and Perception of the Public as well as full exploitation of all opportunities to promote Samsung as the leading Consumer Electronics, Mobile and.
  • Full ownership of the Image of the Samsung brand, the relationship with and Perception of the Public as well as full exploitation of all opportunities to promote Samsung as the leading Consumer Electronics, Mobile and.
  • Manage the execution of the plans and programmes of the Marketing Department in line with the Global Annual Brands & Marketing Plan.o Monitor the brand performance index and ensure that all necessary proactive measures.
  • Own and manage the Marketing and Strategic Planning Process in conjunction with other units and product teams.o Leverage knowledge of and familiarity with the highly competitive consumer electronics brands in West.
  • Drive Corporate Social Responsibility and End-customer development programmes that project Samsung as a corporate citizen of repute within the end-market.
Jul 2011 - Jun 2013

Head Of Marketing

  • Responsibilities:COMMERCIAL AND BRANDS:
  • Commercial: Develop and Implement for MultiChoice Nigeria pragmatic and profitable Commercial Strategies in terms of Sales Promotions Campaigns, Anti – Churn Projects, Loyalty Campaigns, and Products & Service.
  • Brand & Marketing Plans: Develop and Implement for MultiChoice Nigeria effective and viable Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market… Show more.
  • Brand & Marketing Plans: Develop and Implement for MultiChoice Nigeria effective and viable Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market.
  • Brand Management: Manage and build Brand Equity for brands SuperSport, and DStv via Advertising, Branding, Sponsorships, POS Merchandising, Events and Research.
  • Group Global Strategy: Lead the Implementation of the MultiChoice Africa Group Brand and Marketing strategy across the Nigerian market.EVENTS & SPONSORSHIPS:
Apr 2007 - Sep 2011

Marketing Manager

Multichoice Nigeria (Dstv - Pay Tv), V/Island Lagos
  • MARKETING MANAGER:Responsibilities:
  • Development and Implementation of Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market and grow the DStv Subscriber base.
  • Manage and build Equity for Brands SuperSport, M – Net, and DStv via Advertising, Pr/Publicity, Sponsorships, and Events.
  • Agency Management: Coordinate the Marketing activities of our various Agencies (Advertising, Research, Events/Promotions,) from… Show more MARKETING MANAGER:Responsibilities:
  • Agency Management: Coordinate the Marketing activities of our various Agencies (Advertising, Research, Events/Promotions,) from Planning, Briefing, through Implementation to Evaluation/Feedback.
  • Manage directly the PR – Publicity machinery re all Internal and Corporate Communications via Press Releases, Media Conferences etc.
Aug 2003 - Apr 2007

Brand Manager

Multichoice Nigeria (Dstv - Pay Tv), V/Island Lagos
  • BRAND MANAGER: M – Net, SuperSports, & DStv,Responsibilities:
  • Development and Implementation of Brand Plans & Strategies that translate to effective Marketing Campaigns that suit the Nigerian market and build Brand Equity.
  • Work with Agencies to drive Agency Activities in the Development and Creation of Effective Advert Copies, effective use of Media, and the Development of Brand Support Activities.
  • Brief and Develop Materials for Brand Support Activities… Show more BRAND MANAGER: M – Net, SuperSports, & DStv,Responsibilities:
  • Brief and Develop Materials for Brand Support Activities (Promotions, Merchandising, Sponsorships, Trade Marketing & Distribution. etc).
  • Coordinate all Marketing Research projects that with a view to generating in-depth Consumer Insights and Competitive Data, as the hub for formulating innovative Consumer Acquisition programs.
Sep 2001 - Jul 2003

Manager, Media & Strategic Planning

Mediacom Advertising
  • MANAGER, MEDIA /STRATEGIC PLANNING:Responsibilities:
  • Source and Interpret Brand and Market Information from Clients in terms of Brands Vision & Positioning, Market Situation & Competitor Analyses, and the development of annual Marketing/Brand Plans & Strategies.
  • Support Clients with business advisory services in the areas of Product Development, Promotions, Sponsorships, Merchandising, Trade Marketing & Distribution.
  • Extensive use of Research to Plan and Buy… Show more MANAGER, MEDIA /STRATEGIC PLANNING:Responsibilities:
  • Extensive use of Research to Plan and Buy Media for Clients in order to execute Clients’ Advertising efforts in line with International Best Practices.
  • Monitor media to ensure contractual compliance, and also evaluate Actual achievement levels against Targets in terms of Advert Awareness, Brand Awareness, Frequency, Reach etc.
Feb 2001 - Sep 2001

Area Marketing Manager, South West

Nigerian Tobacco Company (Member Of Bat Group)

Responsibilities: Generate Area Sales Forecasts and achieve Company’s Agreed Sales Volume, Distribution and Pricing Discipline. Manage Distribution of own brands by Supervising Distribution Operations in my Area (7 Southwest states including Lagos). Develop Area Brand Support Activities and Implement Presence Marketing Programs (Promotions.

Sep 1999 - Sep 2000

Brand Support Manager

Nigerian Tobacco Company (Member Of Bat Group)

BRAND SUPPORT MANAGER.NIGERIAN TOBACCO COMPANY PLC (LAGOS) Responsibilities: Planning Volume and Value (Contribution) Growth of Own Brands. Development and Implementation of Brand Plans & Strategies. Brief and Develop Materials for Brand Support Activities (Promotions, Merchandising, Sponsorships etc). Liaise with Agencies to monitor/coordinate Agency.

Feb 1998 - Aug 1999

Management Trainee (Product Development)

Nigerian Tobacco Company (Member Of Bat Group)

PRODUCT DEVELOPMENT:1) Product Development/Formulations.2) On/Off Line Quality Control3) Packaging4) Product & Production ManagementMARKETING:1) Distribution Operations and Management2) Marketing Research Operations and Management3) Brands Management4) Trade Marketing Development

Feb 1997 - Jan 1998
3 education records

Donald Willie Etim education

Strategy

London Business School

Mba, Mba - Marketing

Activities and Societies: None in particular, too busy working and studying at the same time.

B.Sc, Pure Chemistry

Activities and Societies: 1. Chemical Society of Nigeria 2. Civil Liberties Organization 3. Amnesty International

FAQ

Frequently asked questions about Donald Willie Etim

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What company does Donald Willie Etim work for?

Donald Willie Etim works for Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility).

What is Donald Willie Etim's role at Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility)?

Donald Willie Etim is listed as Chief Marketing Officer at Abuja Electricity Distribution Plc, AEDC. at Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility).

What is Donald Willie Etim's email address?

AeroLeads has found 1 work email signal at @samsung.com for Donald Willie Etim at Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility).

Where is Donald Willie Etim based?

Donald Willie Etim is based in Contact Info, United States, United States while working with Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility).

What companies has Donald Willie Etim worked for?

Donald Willie Etim has worked for Abuja Electricity Distribution Plc, Aedc (Energy/Power Sector, Public Utility), Society For Family Health Nigeria (Sfh, Non Profit),, Onestop Mediaworks Ltd, Ericsson Nigeria Ltd, and Samsung Electronics West Africa.

How can I contact Donald Willie Etim?

You can use AeroLeads to view verified contact signals for Donald Willie Etim at Abuja Electricity Distribution Plc, AEDC (Energy/Power Sector, Public Utility), including work email, phone, and LinkedIn data when available.

What schools did Donald Willie Etim attend?

Donald Willie Etim holds Strategy from London Business School.

What skills is Donald Willie Etim known for?

Donald Willie Etim is listed with skills including Brand Management, Trade Marketing, Event Management, Public Relations, Advertising, Marketing, Marketing Communications, and Management.

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