Don Mclean Email & Phone Number

New York, New York, United States

Primary focus: Americas + global

New York, New York, United States

Clients:• John Deere (Construction & Forestry)• NFL Style• STIHL• Travelers Championship

Greater New York City Area

Clients:• The Clorox Company (all brands; Cleaning, Specialty, Wellness divisions)• Showtime (tune-in campaigns for documentaries, sports, and tentpole programming)

Greater New York City Area

Clients: • Anheuser-Busch InBev (US Strategy for Craft, Innovation, and Pilot brands)• Anheuser-Busch InBev (Global Strategy for Corona)• Polestar (US Strategy)• Sonos (Global Strategy)Responsibilities:• Co-developed global media principles resulting in local market roll-out and implementation• Evaluated local market plans against global guidelines• Consolidated learnings across global markets• Analyzed the company/brand positioning, category, competitive landscape, and target consumer's habits• Developed integrated campaign media strategies for Craft, Innovation and Pilot brands in the US• Created ecosystems connecting Owned, Earned, and Paid channels to guide media activation

Greater New York City Area

Client:• Anheuser-Busch InBev (Bud Light, Busch, Estrella Jalisco, Natural Light)Responsibilities:• Oversaw partner consideration sets, RFPs, negotiations, and activations• Planned 3rd party research studies to inform creative optimization, inventory selection, and audience targeting• Tracked portfolio-wide investments to identify cost efficiencies

Greater New York City Area

Client:• Mondelēz - Candy (Sour Patch Kids, Swedish Fish) - Chocolate (OREO Chocolate) - Cough (Halls) - Crackers (GOOD THiNS, Ritz, Ritz Crisp & Thins) - Gum (Dentyne, Stride, Trident) - Wholesome (belVita)Responsibilities:• Oversaw partner consideration sets, RFPs, negotiations, and activations• Planned 3rd party research studies to inform creative optimization, inventory selection, and audience targeting• Tracked portfolio-wide investments to identify cost efficiencies

Greater New York City Area

Client:• Mondelēz - Candy (Sour Patch Kids, Swedish Fish) - Chocolate (Green & Black's, OREO Chocolate, Toblerone) - Cough (Halls) - Gum (Dentyne, Stride, Trident)Responsibilities:• Leveraged internal research tools and 3rd party research sources to define the target audience and confirm their demographics, media consumption, motivations, and psychographics• Sent RFPs, negotiated media plans, spearheaded trafficking, and reported on all digital campaigns in my vertical

Austin, Texas Area

Clients:• Various AccountsResponsibilities:• Managed the media buying of 70+ digital display, mobile, and video campaigns• Tracked campaign performance and optimized per campaign KPIs, daily delivery, DSP and strategic partner performance, non-human traffic, and viewability• Worked cross-functionally with internal teams such as Account Management, Advertising Operations, Creative, Finance, Media Operations, and Media Planning to setup campaigns in internal systems, execute media plans, and resolve tag and tracking issues• Segmented and modeled first party data from parent and sister companies to identify trends and create audiences which were then actionable within our DSP

Greater New York City Area

Clients:• The Hartford (Group Benefits, Middle Market, Small Commercial)• Humana (Branding side)• Noven Pharmaceuticals (Brisdelle)Responsibilities:• Planned and executed multi-channel campaigns on the national and local level• Developed media plans against various target audiences• Collaborated with Investment teams to construct timelines, coordinate deliverables, and craft media recommendations• Created target consumer profiles by analyzing demographics, media consumption, and psychographics• Crafted POVs on new media opportunities• Managed two assistants and their career growth• Maintained media vendor relationships

New York, New York

Clients:• Bayer Animal Health (Advantage II, K9 Advantix II, Seresto)• The Hartford (Group Benefits, Middle Market, Small Commercial)• Humana (Branding side)Responsibilities:• Built and updated internal media planning documents such as cost-outs, flowcharts, and Media Authorization Forms• Ran competitive analyses to track media spend, pinpoint creative changes, and identify new trends• Issued Insertion Orders to vendors• Facilitated and resolved billing discrepancies• Provided proof-of-executions to clients

Bachelor Of Arts (B.A.), Communication

Activities and Societies: Rutgers' International Association of Business Communicators, Exercise Science and Sports Studies Club

Marketing Training, Digital Marketing & Business Strategy

Education record

Digital Marketing