Don Mclean Email & Phone Number

New York, New York, United States

Primary focus: Americas + global

New York, New York, United States

• Clients:
• John Deere (Construction & Forestry)
• NFL Style
• STIHL
• Travelers Championship

Greater New York City Area

• Clients:
• The Clorox Company (all brands; Cleaning, Specialty, Wellness divisions)
• Showtime (tune-in campaigns for documentaries, sports, and tentpole programming)

Greater New York City Area

• Clients:
• Anheuser-Busch InBev (US Strategy for Craft, Innovation, and Pilot brands)
• Anheuser-Busch InBev (Global Strategy for Corona)
• Polestar (US Strategy)
• Sonos (Global Strategy)Responsibilities:
• Co-developed global media principles resulting in local market roll-out and implementation

Greater New York City Area

• Client:
• Anheuser-Busch InBev (Bud Light, Busch, Estrella Jalisco, Natural Light)Responsibilities:
• Oversaw partner consideration sets, RFPs, negotiations, and activations
• Planned 3rd party research studies to inform creative optimization, inventory selection, and audience targeting
• Tracked portfolio-wide investments to identify cost efficiencies

Greater New York City Area

• Client:
• Mondelēz - Candy (Sour Patch Kids, Swedish Fish) - Chocolate (OREO Chocolate) - Cough (Halls) - Crackers (GOOD THiNS, Ritz, Ritz Crisp & Thins) - Gum (Dentyne, Stride, Trident) - Wholesome (belVita)Responsibilities:
• Oversaw partner consideration sets, RFPs, negotiations, and activations
• Planned 3rd party research studies to inform creative optimization, inventory selection, and audience targeting
• Tracked portfolio-wide investments to identify cost efficiencies

Greater New York City Area

• Client:
• Mondelēz - Candy (Sour Patch Kids, Swedish Fish) - Chocolate (Green & Black's, OREO Chocolate, Toblerone) - Cough (Halls) - Gum (Dentyne, Stride, Trident)Responsibilities:
• Leveraged internal research tools and 3rd party research sources to define the target audience and confirm their demographics, media consumption, motivations, and psychographics
• Sent RFPs, negotiated media plans, spearheaded trafficking, and reported on all digital campaigns in my vertical

Austin, Texas Area

• Clients:
• Various AccountsResponsibilities:
• Managed the media buying of 70+ digital display, mobile, and video campaigns
• Tracked campaign performance and optimized per campaign KPIs, daily delivery, DSP and strategic partner performance, non-human traffic, and viewability
• Worked cross-functionally with internal teams such as Account Management, Advertising Operations, Creative, Finance, Media Operations, and Media Planning to setup campaigns in internal systems, execute media plans, and.
• Segmented and modeled first party data from parent and sister companies to identify trends and create audiences which were then actionable within our DSP

Greater New York City Area

• Clients:
• The Hartford (Group Benefits, Middle Market, Small Commercial)
• Humana (Branding side)
• Noven Pharmaceuticals (Brisdelle)Responsibilities:
• Planned and executed multi-channel campaigns on the national and local level
• Developed media plans against various target audiences

New York, New York

• Clients:
• Bayer Animal Health (Advantage II, K9 Advantix II, Seresto)
• The Hartford (Group Benefits, Middle Market, Small Commercial)
• Humana (Branding side)Responsibilities:
• Built and updated internal media planning documents such as cost-outs, flowcharts, and Media Authorization Forms
• Ran competitive analyses to track media spend, pinpoint creative changes, and identify new trends

Bachelor Of Arts (B.A.), Communication

Activities and Societies: Rutgers' International Association of Business Communicators, Exercise Science and Sports Studies Club

Marketing Training, Digital Marketing & Business Strategy

Education record

Digital Marketing