Customer-centric results-driven leader with 26 years of product innovation and commercialization experience in the health care industry underpinned by 4 years of manufacturing and technology development experience in the microelectronics industry. Uses an engaging, collaborative work style to lead and execute initiatives cross-functionally within matrixed organizations. Possesses significant upstream and downstream marketing experience, having taken several products from concept definition to commercialization. Helped start and grow multiple emerging businesses and successfully launched numerous technologies both domestically and internationally – including implantable and disposable diagnostics, implantable and disposable therapeutics, software, and capital equipment. Lived and worked overseas twice for 6½ years. Built teams and mentored staff, including international employees through a language and cultural barrier, for 20+ years. Experienced in training and problem solving with various types of customers and direct / distributor sales forces. Leverages an MBA and 2 engineering degrees to rapidly comprehend sophisticated new technologies and create / deploy optimal business strategies.Specialties: customer understanding, product innovation, product portfolio strategy, business development, external opportunity assessment, strategic marketing, upstream marketing, clinical and economic evidence needs assessment, global commercialization strategy, go-to-market planning, downstream marketing, market development, product life cycle management, brand management, customer education, customer relationship management, sales training, sales effectiveness, forecasting, team building, coaching for performance, cross-functional team leadership, international business, cross-cultural communication, cardiac rhythm management, electrophysiology, atrial fibrillation, heart failure, cardiac surgery, structural heart, interventional cardiology, hypertension, infusion, medication delivery, ablation, therapeutic ultrasound, diagnostic ultrasound, intracardiac echo, remote monitoring, semiconductors, microelectronics
Listed skills include Healthcare, Medical Devices, Product Marketing, Product Launch, and 43 others.