Due to a downturn in the economy in fall 2022, Emeritus laid off nearly all of the US Marketing team including my boss and fellow Product Marketing team. So I again refocused on my music career to make ends meet in NYC as a short-term fix as I locate the right full-time role that fits my interests, passions, and a position where I can make a positive impact.

- Brought 3 new online bootcamps to market and launched key product enhancements with net positive impact to conversion while managing a portfolio of 10 technical bootcamp programs in higher education- Drove positive growth within owned portfolio through market research, extensive student interviews, A/B testing, and data-based recommendations to improve run-over-run performance and solve poor product-market fit; specifically collaborating cross-functionally with Outreach, Revenue, Performance and Product- Launched new GTM (go-to-market) processes and aligned stakeholders for new bootcamps in development and built a comprehensive persona database for owned portfolio making program optimizations more efficient across teams- Analyzed large datasets using Excel often to evaluate bootcamp performance, recommend channel adjustments, and find growth opportunities; worked with: VLOOKUP, Filters, Pivot Tables, Forecasting + external datasets in Redash, Tableau and Lightcast- Supported sales activities by creating product demonstrations and presentations for front-line teams with clear value propositions based on top product features using empowerment-focused approach- Optimized product marketing strategies based on competitor analyses and current trend analyses; targeted marketing strategies with customer-optimized messaging highlighting key values

- Oversaw product launches for e-learning client Careerist including: New courses, rebranded website, automated job application service working closely with Marketing and Design- Led weekly, client-facing account check-ins, detailing acquisition reports, sprint goals using ClickUp; created new website layouts in Figma and Sketch, drafting my own headlines, copy, and email campaigns to manage brand's tone

Professionally launched my music career -- leading to bookings worldwide, festival gigs, released over 10 records through 2023. I've been a musician since age 10 and always had a passion for creating and mixing music. It remained a hobby from 2010-2016, but after 2016 I had the opportunity to go full-time after 2 large record releases and I fully committed, learning an incredible amount about personal growth, perseverance, personal branding, and also where my passions are today post-Covid.

I worked to change the way people learn online. I touched many areas of the business: - Coordinated successful product rollouts by partnering effectively with marketing, sales and support teams. Major projects included: new website (delivered structure, assets, copy), Thinkful rebranding, in-app student dashboard, and new engagement points for students: schedule a call, checkout flow, and bootcamp comparison sister site to drive SEO growth- Created prototypes and visual mockups by working effectively with designers, then scoped engineering and design product cycles concerning growth marketing initiatives, carving out efficiencies to meet deadlines- Aligned and executed product vision for the brand in close collaboration with executives and technical leads- Identified, prioritized and pursued potentially profitable product lines with entrepreneurial approach such as Thinkful Lite ($99/month subscription service without mentorship), Full-Time career paths with higher price tag, much more hands-on learning assistance, and career services to help you find a job, as well as launching Thinkful's Job Guarantee

- Managed $500k/month paid media marketing budget and launched Google PLA ads leading to additional $1.5M revenue- Reduced agency and search costs by $100k via continual optimizations and Adwords audits- Obtained buy-in for marketing plans with excellent presentation skills, delivering polished talks to both internal and external stakeholders- Worked cross-functionally with design, engineering, and retail teams to coordinate sales calendar- Accelerated customer engagement and acquisition strategies based on current market data and forecasted demand- Led charge to improve site conversion with competitor benchmarks and A/B testing- Reviewed marketing for compliance with current brand guidelines- Scaled Linkshare affiliate channel in Q4 2013 to great success: 15x ROAS- Worked with Creative & Analytics teams on reengagement initiatives via SailThru email

- Solely owned search and display acquisition for Enova's largest P&L with search budgets at $1.5M per month- Scaled total PPC volume by 15% in 2012, leading to an additional $2M in profit- Analyzed landing page customer conversion each week and optimized ad testing to the final sale not click- Integrated dynamic bidding model and developed new optimization strategies, reducing CPA by 30%.- Managed affiliate relationships with UK partners through the CJ platform to drive monthly volume

Promoted in under 6 months and “Rooster Award” recipient from Enova CEO for Q2 2011 achievement after growing UK SEM channel by 150%, leading to additional $7 million in yearly profitability. Developed strategy to analyze profitability of brand campaigns and proved effectiveness of brand bidding. Launched majorly successful competitor campaigns targeting top product trademarks with comparison-style ad copy and side-by-side comparison landing pages. Worked cross-functionally to assist with SEO strategies and content generation ideas for UK site.

Little White Earbuds was a well-regarded critical voice in the underground dance community with weekly record reviews, producer interviews, long-form features, and DJ mixes that operated from 2005-2015. I managed LWE's advertising by networking with potential new clients, setting up their campaigns in DoubleClick, and maintaining those partnerships with international clubs, record labels and festivals in order to secure a positive flow of money to the website. I also contributed to editorial with music charts and DJ podcasts.

Teamed with local businesses and college professors to hold campus events to foster community awareness. Collected and analyzed research data from the campus market to optimize marketing and PR approach.