Director Of Research - The Idc Sales Executive Practice
Needham, Massachusetts, Us
As V.P. and Director of Research at IDC, designed and started, from the ground up, a successful market research and consulting practice which provided strategy, research, best practice, and benchmarking services to sales, sales operations, and finance executives in the IT industry. Clients included management teams at Microsoft, Intel, IBM, HP, EMC, EDS, CA, Kronos, SPSS, and Lanier Worldwide. Created proprietary sales expense taxonomy and software tool (The Sales Book of Measures™). Conducted primary research and customer focus groups in areas such as sales operating expenses (Sales OpEx), sales productivity, solution selling, international operations, and restructuring. Practice also developed a sales dashboard (R.E.P.S. model) to help IT sales executives better manage sales team effectiveness and increase levels of customer satisfaction. - Grew Practice from $0 in revenue to +1M in annual revenue in 2 yeRS- 2005 President’s Award for delivering largest multi-client study in IDC’s history. - Ranked #2 conference speaker worldwide at IDC in both 2004 and 2005.