Directed all aspects of operations for a country club with $1.8M in annual revenues. Oversaw marketing, HR, vendor management, finances, merchandising, and customer service. Reported to off-site Owners via quarterly evaluations to review performance and upcoming initiatives. Led a team of 10-12 direct reports to carry out operations and deliver a positive experience to members. Acted as the head teaching golf professional. Cost Reductions• Returned the club to profitability (-$400K to +$300K) through cost cutting and new promotions• Added $350K to the bottom line by eliminating wasted course management spend• Secured and negotiated a 3rd party Golf Course Management firm to care for the course• Reduced costs by $70K each year by securing new vendors for chemicals and supplies • Saved $25K by auditing invoices and eliminating vendors which were not delivering servicesSales & Marketing• 100% increase in monthly revenue generated from greens fees ($10K in 2010 to $20K in 2015) • Grew the email marketing list from 100 to 13,000 with a 60% average open rate• Utilized email to deliver updates & offer promotions on green fees during non-peak times• $108K increase in driving range revenue by creating activities such as “Beat the Pro”• Established social media presence (Facebook, Google+, Twitter, & Instagram) • Interacted with club members by scheduling tournaments, events, & greeting members• Offered discounts with Duffy's through the “Palm Beach National Card Program”• Conducted golf clinics, private lessons, and events to generate added revenue

Assisted with daily golf course operations (booking rounds, cart rental, & event marketing) and provided hands-on teaching and instruction to club members on a daily basis.