Donny O'Neill, Mba Email & Phone Number

- Strengthened FREESKIER’s editorial voice in print and digital by shifting focus to refined content, elegant photography and long-form feature storytelling, while still keeping FREESKIER’s irreverent attributes intact- Elevated the quality of writing, editing and photography of an editorial team of four, through a strategy of opportunity, collaborative feedback and a willingness to accept constructive criticism of my own work- Established FREESKIER as an editorial leader in the ski industry by working collaboratively with a team of 100+ freelance contributors to assign, execute, edit & publish stories- Bolstered client marketing initiatives by outlining, executing & distributing successful custom content solutions that combined true editorial with the advertising goals of a wide range of brands in the outdoor industry- Skyrocketed FREESKIER’s total followers by 290K combined on Facebook (315K followers), Instagram (363K followers) & Twitter (65K followers) by creating & publishing a combination of in-channel videos, photos and full-length stories to promote engagement and click-through rate to the website- Evolved FREESKIER’s editorial voice through conceptualizing & writing feature articles, including profiles, destination pieces, breaking news & gear spotlights with a focus on the quality of prose, no matter the subject- Successfully executed high-level events (equipment tests, demos, art exhibits, après ski gatherings) that increased exposure for FREESKIER, its clients & the brands that hosted the events through well-planned marketing, set-up & content strategies

Niwot, Co

Broomfield, Co

- Wrote feature articles, posts, resort overviews, lists and reviews for OnTheSnow.com, the most visited website in snow sports with an estimated 23 million unique global visitors in 2012.- Edited, fact checked, copy edited, researched, uploaded and provided editorial strategy for a variety of ski/snowboard content.- Controlled the OnTheSnow social media channels on a daily basis and raised Twitter followers by over 32% and Facebook fans by over 11%. - Drove search engine optimization by creating unique title tags, meta descriptions and optimizing content for thousands of pages found at OnTheSnow.com. - Built rapport with both outdoor gear manufacturers as well as ski resort personnel in order to work together to produce engaging ski & snowboard content. - Built upon an already extensive knowledge of the ski industry, including information regarding resorts, athletes and gear.

Freelance

- Produce 5+ article posts per week appealing to readers of the popular ski and snowboard blog.- Conduct research into current events in the ski and snowboard industry.- Edit and fact check a variety of content.- Gained expertise in the use of the WordPress content management system.

Denver, Co

- Conduct research into the burgeoning craft spirits industry.- Write feature articles, posts, lists and reviews for the weekly online publication.- Generate content for Search Engine Optimization (SEO) and entered information into website database.- Gain foundation in the use of the WordPress content management system.- Edit and fact check a variety of conent.

Colchester, Vt

• Reported on local high school sporting events in the Colchester and Essex area.• Interviewed student athletes, coaches and high school faculty regarding community sporting events.• Wrote multiple feature articles covering interesting aspects of the Colchester/Essex high school sports programs and their impact both on and off the field.• Received college credit and strong reviews from my editor as well as University supervisor.• Built a strong foundation and knowledge of the use of AP style.

Burlington, Vt

• Scheduled and conducted interviews with college athletes, coaches and other athletic personnel.• Reported on events covering a wide range of sports.• Gained an introduction to AP Style.

Master Of Business Administration - Mba, Outdoor Industry

Bachelor Of Arts (B.A.), English Language And Literature, General, 3.6

Activities and Societies: Outing Club, Ski and Snowboard Club Multiple Time Dean's List Member, Received English Department Honors.

Education record