• Accomplishes regional sales objectives for Western Region through educational training, coaching and supporting distribution partners sales efforts; communicating brand benefits; territory growth planning, performance monitoring, appraising, and reviewing sales achievement; planning and reviewing brand programs and policies to ensure trade partners support and growth.• Achieves regional sales objectives by providing regional sales information, strategic planning, preparing and completing territory action plans; problem resolution seeking trade and end-consumer satisfaction; completing dealer display and performance reviews; identifying market and industry trends; determining regional sales system improvements.• Meets regional sales financial objectives by forecasting requirements; preparing an regional budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Establishes sales objectives by creating a sales plan and quota for distribution locations in support of national objectives.• Maintains and expands customer base by working with distribution sales management and associates; building and maintaining rapport with key customers; identifying and capturing new growth opportunities.• Recommends product lines by identifying new product opportunities and after-sale service requirements; surveying consumer needs and trends; tracking competitors.• Implements trade promotions by publishing, tracking, planning and evaluating trade spending.• Accomplishes sales and organization mission by completing related results.

Managed comprehensive sales effort for Viking Range products within the southern Texas region for Builder and Retail sales channels. Drive consistent, profitable growth in sales revenue through forecasting and planning, while providing training and support for dealer sales personnel. Identify and implement regional objectives, strategies and appropriate courses of action to increase short and long-term sales achievement.

Successfully managed Eastern Region distributors and a national buying group representing retail and builder sales. Drove achievement of 30% growth over the previous year while reducing territory expenses by 15%.Developed and implemented successful regional programs to drive increases in brand awareness and loyalty.

Provided comprehensive leadership organization-wide for new brand development efforts for North American region. Led the development and execution of brand strategies and product development including price-point positioning, feature content, distribution network implementation and brand training concepts. Managed national consumer rebate program.Successfully promoted brand awareness through innovative national advertising campaigns and engaging social media efforts.  Conducted strategic competitive analysis to fully prepare for new product introductions. Developed engaging training materials to communicate brand benefits.

Played a key organizational role as a member of the leadership team for new brand introduction.  Responsible for key organizational sales initiatives including brand strategy, product development, competitive analysis, distribution development and training implementation.

Successfully managed direct retail sales and national parts telesales organizations.Drove the achievement of 135% of goal within the first year. Led the reduction of operational expenses of 12%. Responsible for sales volumes exceeding $300M in sales with responsibility for 80+ employees.Led consistent double-digit growth in sales and employee growth through the execution of proven, successful sales and management strategy. Managed sales budgets either within or below set goals through implementation of sales operational best practices.Developed and implemented an employee incentive program that successfully increased add-on sales by 23%.Facilitated a 3rd party vendor relationship to provide external trade partners with improved store coverage personnel.

Led internal and external training efforts to drive product and sales performance improvements.

Zone and Sales ManagementPlanned, organized, and managed sales and merchandising programs for Southeast Zone territory to successfully achieve all assigned marketing objectives. Managed zone sales of 35 million and over 20 employees. As Zone Manager the organization increased sales from 24 to 35 million in two year period. Territory Marketing ManagementAssisted planning and implementation of sales programs to successfully merchandise all company products in assigned territory. Nationally recognized territory manager that increased sales from 800,000 to over 5 million while market share tripled. Assisted in developing corporate Territory Marketing Manager Position Analysis program for national territory marketing methods and guidelines.