Vice President Marketing
Current• Direct and optimize all digital marketing campaigns and initiatives, resulting in increased online visibility, enhanced client engagement, and higher conversion rates.• Collaborate with the executive leadership team to develop long-term strategic plans and goals and achieve cost-per-acquisition targets. • Contribute valuable input and insights into shaping the overall business strategy and direction, facilitating informed decision-making and driving organizational growth.• Formulate go-to-market strategies for new locations and service lines, encompassing adult and adolescent substance use disorder treatment, mental Health, and telehealth.• Design marketing collateral and digital assets to drive brand engagement.• Foster interdepartmental project collaboration for streamlined operations.• Manage business development and outreach to expand market reach and client base.• Orchestrate event and material strategy to optimize promotional efforts, overseeing and coordinating operations to ensure success. • Head Alumni Team Development initiatives to nurture long-term relationships and promote professional growth and development.