Do you remember that new hobby you were super excited about, then after the first time you tried it, you were frustrated, disappointed, and questioned your existence? That's kind of how I felt the first time I built a website. It was slow, glitchy, and well, downright ugly, but like any worthwhile hobby, I knew I could get better if I stayed dedicated. Many sites, hours, and YouTube videos later I mastered the process, built some pretty nifty websites and claimed the title of WordPress Developer.Then I arrived at my next challenge, actually getting people to find my sites. I focused on what it takes to run the best marketing campaigns including SEO, paid media (PPC), social media, analytics, customer journey and CRM development. Before I knew it, I was outranking other brands, dominating local search, and running lead generation campaigns with CPA’s well below industry standards. I leveled up to the next title of Digital Marketing Expert.My success, reputation and opportunities exploded. The biggest challenge was keeping up with the work. I couldn’t do it alone.Over the last 10 years I have hired, trained, and managed teams of amazing SMEs. Continuing to achieve mastery in each of my team members’ areas of expertise has been pivotal in my growth and effectiveness as a leader. “Speaking the language” and understanding their work has helped me gain their respect and collaborate to generate outcomes that consistently exceed expectations. Some of our wins include:• Successful rebranding that reduced marketing costs by 25%, grew acquisition by 45% and increased customer lifetime value 2x. • Growth of digital admissions by 450% over 2 years at a healthcare startup• Seamless location launches beating projected time to profitability by an average of 35%• Management of $8M+ annual digital marketing budgetMy current role as VP of Marketing at Guardian Recovery has allowed me to continue to advance my leadership skills. If you are looking for an exciting position in the world of digital marketing, have a business that could benefit from consulting, or just want to commiserate over the loss of BMM keywords in Google Ads, reach out and let’s chat!