Responsible for the development of a new ecommerce optimization and analytics program to increase site usability, product catalog curation and increase site conversion rate. Notable achievements include developing an executive reporting program leading to unrealized customer insights, a 64% increase in YOY conversion rate and the launch of a new catalog division.

Seasoned ecommerce and digital marketing professional with extensive experience in consumer product marketing and background in television producing. Strategic and passionate about customer experiences and revenue growth in ecommerce in both D2C and B2B markets.Digital marketing skills include email marketing, social media advertising and SEO. Other skills include analytics, brand management, content marketing, copywriting and print advertising.

Marketing coordination, campaign development and website maintenance for D2C and B2B ecommerce operations. Other functions include copywriting, media buying, brand management, content marketing and performance analysis. Managed the development of two ecommerce websites from the ground up allowing for automated ordering for wholesale customers and the creation of a new D2C business unit.

Produced commercial and network promotional material for national on-air broadcast including national network promotions, commercials and cross-promotional campaigns. Participated in the creative development for multichannel campaigns to promote television series and commercial products.

Produced television promos for the creative services department for clients, marketing and other internal departments. Also worked as a production technician for live studio broadcasts.