Donald Crawford Email and Phone Number

Furlough due to COVID

Responsible for all business functions of a $32 million dollar business operation which is consistently the top sales 50K store in the company. Lead 15 supervisory level team members and 120 associate level team members. Responsible for achieving all metrics of the business enterprise ranging from the profit and loss statement to personnel development.• Top 5 profit store all 4 years as an Academy Store Director• Top sales per square foot store – 2011, 2012, 2013, & 2014• Top 10 average ticket store – 2011, 2012, 2013, & 2014• Top 10 CBCC store – 2012, 2013, & 2014• Recognized for operational achievements – 2012, 2013, & 2014• Top rated Store Director – 2012• Second in Region ATV, UPT, and Sales – 2012• Responsible for the development and advancement of multiple team members • Responsible for several innovations adopted district/company-wide o Identified breakdown and provided a solution for inventory management systemo Designed an in-store payroll management system o Developed an inventory ordering process that maximized in-stock levelso Cross functional team member tasked with maximizing the capacity of 50K stores• Create and maintain a friendly customer service oriented store environment• Analyze, monitor, and predict business trends to implement sales driving activities• Maintain all standards regarding payroll management, human resources, and inventory• Provide training to ensure the growth of the management team and support staff

Regional Director of Functional Merchandising Led a team to complete a sales maximization program for all locations throughout the Southeastern US. Taught Store Directors and staff how to utilize and sustain program post implementation. Store DirectorOperations ManagerResponsible for all business functions of a $12 million dollar business operation. Led 8 supervisory level team members and 60 associate level team members. Responsible for achieving all metrics ranging from sales/profit to personnel development.• Chosen to turn company’s worst performing store into a viable asseto Improved from rating of F to B+ in 6 months (per Regional VP)o Cut sales losses from -5% comp/-13% plan to -1% comp/-2% plan by year endo Met bonus criteria every quarter following first 6 monthso 1 of only 2 stores in region to pass both their shrink and operational audits• Designed and tested a pilot program for freight flow which was implemented company wide • Worked on the team to revamp the frame work for new store openings

• Received the Toys “R” Us Managerial Achievement Award (1 out of 11 in company).