A lifelong obsession with the intersection of food, family & culture—and more than 15 years researching, developing, writing, and editing multidisciplinary content—has led to a new chapter focused on helping other food lovers take their passion from the kitchen to the world. Drawing on a content-specialist background, and with a network of creative partners, Our Food Journeys:• Creates media of all forms: print, digital, blogs, magazines, cookbooks, food memoirs, marketing materials, photography, video, websites• Coaches writers and helps to shepherd their book ideas from raw manuscript to print in both traditional and ebook formats• Assists families and culinary archivists with research, documentation, and publication of generational and historical collections• Provides storytelling and personal brand development for microenterprise kitchen operators and California cottage food crafters• Conducts product and recipe testing for food-related startups, entrepreneurs, and corporations• Supplements culinary podcasts, presentations, and videos with audio transcription and SEO-enhanced transcripts

Phase 1 and Phase 2 field work auditing addresses for 2020 Census mail out, and completing in-person Census questionnaires in Santa Clara County neighborhoods

• As assistant director of storytelling, contributed to university-wide, digital-first mindset and greater audience-centered approach to content generation, messaging, and leveraging across multiple platforms• Served as university-wide content specialist and storyteller, collaborating across schools and departments on story ideation and strategic messaging; researched, wrote, and edited features, success stories, email marketing campaigns, strategic-plan materials, press releases, capital campaign and fundraising case statements and appeals. TOPIC SPECIALITIES included STEM, the arts, business, entrepreneurship, alumni success stories, social justice, donor stewardship, admissions/enrollment, and global studies • Project-managed website content development, including all aspects of digital storytelling; involved with hands-on webpage construction and content management using Terminal Four CMS; developed and implemented new workflows for greater efficiencies• Researched, wrote, and edited stories and content for award-winning 'Santa Clara Magazine' – print and online editions; copy editor for SCU thought-leader blog, 'Illuminate'• Supported internal content providers across numerous campus units with consistent messaging, story ideas, supplementary content, editing/proofing, house-style guidelines, and best practices for project process, workflow, and management• Built and maintained the University Editorial Style Guide; developed, produced, and maintained the comprehensive online SCU Brand Guidelines, a resource for campus communication stakeholders to aid in accurate and consistent messaging• Conducted writing and editing workshops for campus-wide communication staff• Recruited and managed editorial and photo/video interns and freelancers; conducted editorial testing • Project managed and developed content for multimedia platforms and displays and for high-profile campus events

Headquartered in the San Francisco Bay Area and providing services worldwide, iL Gatto Media/Palazzo Press operated full time as an independent, one-stop-shop for artfully produced print, web/digital, video, and photography marketing projectsPrimary markets included technology (fiber optics, semiconductor, medical devices, rf microwave), real estate development, and higher education. Secondary markets included community/nonprofit, lifestyle, travel, food, wine, music/theatre, and morePRODUCT SPECIALTIES (digital and print): development of marketing plans and tactical strategies; corporate ad design, production, and placement; marketing collateral and product catalogs; comprehensive and portfolio websites; high-end digital product and editorial photography; video storytelling and interactive, technical-training digital manuals with video; strategic reinforcement of product marketing with B2B e-mail campaigns; custom book development and packaging; trademark research and consulting CONTENT DEVELOPMENT SPECIALTIES: tech-industry background and work experience, which allowed for smooth rewriting/editing of highly technical copy into prose that is easily digestible by educated lay readersWORKFLOW SPECIALITIES: creative-project management, concept development, research, writing, editing, graphic design, layout, photostyling, foodstyling, photography and digital editing, video production, and e-mail marketing rollout. Expert ICC profiling and file optimization for highest-quality output and color on web and in print

• Hired to build and lead an internal publications team dedicated to the development and production of The Future of Children, a triannual scholarly journal informing public policy and education programs on topics related to the well-being of our nation’s children• Recruited and managed the design, production, editorial, and fulfillment staff, and oversaw planning and project management of editorial, production, and printing phases of each 200-page journal; managed a $1 million annual budget• Collaborated closely with subject-matter experts across the nation, including medical doctors, government officials, notable educators, and senior executives, to build information banks related to specific journal topics involving the health and well being of children• Worked with Center for the Future of Children grant-making program officers, internal authors, and experts across the nation to shepherd articles from first-draft through publication, often recrafting complex content for improved accessibility to educated lay readers• Hired and managed freelance copy editors, proofreaders, designers, and illustrators; negotiated printing costs and visual asset acquisition and licensing fees• Developed house editorial style and created topic-specific glossaries for each journal, covering child health care access, the juvenile justice system, foster care, abuse and neglect, technology, early education, immigrant families, gun violence, poverty, and more• After nine years, the west-coast publications office was closed upon co-acquisition and continued production of the journal by Woodrow Wilson School of Public and International Affairs at Princeton University and the Brookings Institution

For a gem of a manuscript bequeathed to the SETI Institute by legendary Hewlett-Packard scientist, former head of NASA SETI, and grammar guru Barney Oliver, book packaging included shepherding the resource guide 'Modern English Misusage' through the self-publishing process. Tasked with manuscript organization and polish; line editing; recruitment and management of creative team; procurement and project management of design, layout, style-building, indexing, production, proofreading, pre-press, and printing. Implemented visuals with Herb Stansbury, syndicated illustrator and 'undisputed king of corporate humor.'

• Hired to strengthen and coordinate internal publications team; oversaw editorial direction and production for this Silicon Valley lifestyle magazine • Recruited and managed editorial staff, outside vendors, and internal teams to build, communicate, and strengthen the magazine's brand identity • Consistently improved cover-to-cover content through rigorous storytelling ideation/brainstorming and by providing compelling, relevant features and departments, including coverage of Valley visionaries, disruptive technology, sports and entertainment notables, culinary innovators, and leaders in finance, education, and nonprofit sectors• Devised and maintained editorial calendars and production timelines, and served as project-management liaison between editorial and design/production teams• Wrote feature, food, travel, and department articles; edited all articles for substance and style; crafted cover lines, headlines, and decks; grew and maintained editorial style guide