Manage all marketing strategies and operations for luxury retailer with 2 divisions: retail brick and mortar with B2C Web sales and B2B jewelry design with manufacturing capabilities. Plan and direct development of all advertising, email marketing, direct marketing campaigns, and collateral. Develop impactful cross-channel marketing strategies for store and Web sites. Manage marketing budget and staff of 5; sourced and hired marketing and customer service staff.Doubled revenue of firm through launch of effective marketing methods.Increased revenue by 33% for manufacturing division and repositioned manufacturing operation for B2B opportunities.Orchestrated build and launch of 3 Web sites, including consumer retail and B2B targeted to retailers and jewelry designers to obtain business for the manufacturing division.Launched new brands: a national online boutique, and jewelry manufacturing and repair.Spearheaded Search Engine Optimization, Search Engine Marketing, marketplaces and CSE strategies.Achieved top 3 listings for key search words and organically gained sales from organic searches through SEO techniques.Managed social media campaigns including Facebook, Pinterest, and company blogs, as well as Amazon and eBay efforts.

Highly-involved in planning, developing, and presenting revenue models for potential investors as 1st employee at this start-up Web-based affiliate shopping portal with relationships with over 100 retailers. Clients included ABC Television and Excite.Launched successful advertising and promotion campaigns on shoestring budget.Negotiated strategic alliances with major online portals supplemented by contributions from partner sites.Developed and directed consumer marketing plans for two company-owned websites.Exceeded sales goals by 27% through online and offline marketing plans.Sourced and managed online marketing and public relations agencies.

Managed external ad agency, lead referral programs and remotely-located fulfillment center, as well as $8MM print and broadcast advertising budget.Increased revenue 12% and conversions from fulfillment program by 75%.