- Responsibility for introducing and developing the Fleetwood Paints digital strategy- Relationship and product manager for 3rd party web development and design team- Delivered new consumer website experience for fleetwood.ie in June 2024- Leading future phases of B2C, B2B and marketplace ecommerce strategy- Project managing vendor selection and system implementation of EPOS and CRM solutions

• Team lead for four geographies plus responsibility for achieving the Revenue and Margin KPIs• Team leader for developing and implementing a market entry business strategy for key European countries• Lead for developing and implementing pricing plan for all products, considering revenue and margin goals, price elasticity, sales analysis, consumer insights, and merchandising and marketing strategies• Working with business, product, consumer insights, marketing, merchandising and supply chain team teams to plan and optimize regional campaigns and initiatives• Sales analysis and forecasting, used for product and wider cross-functional planning • Working with Consumer Insights team to gather region specific customer trends to inform strategies• Owner of daily revenue model; setting daily targets based on cross-functional strategies, world events and sales data• Owner and decision-maker of the discount calendars• Key product and pricing partner for revenue buildup plans; how and where we achieve revenue growth each year• Delivering performance presentations to the business leads, utilizing Power BI reporting including product performance, top level KPIs

Responsibility for online merchandising and achieving revenue and margin KPIs for Balsam Hill's Australian, French and German web-stores

• Responsibility for website content and product exposure for both GiftsDirect.com and TheIrishStore.com• Creating and implementing the business merchandising plan, driving best-in-class product architecture and category merchandising via product creation, optimisation, placement, up-selling, and marketing, while also considering SEO implications• Owner of Product Pricing and Margin. I analyse and update product prices in order to achieve the budgeted margin targets• Responsibility for the stock budget, stock level forecasting and stock ordering• Manager of the Buying Team, with responsibility to encourage their professional development• Working with the Marketing teams to deliver content, category, and product updates for key events and seasons• Ownership of the marketing calendar for both websites, working with the Acquisition, Retention and Design teams to brief, sign-off and deliver all website and product content• Using SAP, Google analytics data, MS Excel and competitor benchmarking to analyse trends in order to deliver insights to the business. These insights are used to drive buying and marketing decisions

• Responsibility for website content and product exposure for both GiftsDirect.com and TheIrishStore.com• Creating and implementing the business merchandising plan, driving best-in-class product architecture and category merchandising via product creation, optimisation, placement, up-selling, and marketing, while also considering SEO implications• Working cross-functionally with the Buying and Marketing teams to deliver content, category, and product updates for key events and seasons• Ownership of the marketing calendar for both websites, working with the Buying, Acquisition, Retention and Design teams to brief, sign-off and deliver all website and product content• Driving process change with the Buying and Marketing teams in order to more efficiently drive sales• Ownership of the Average Order Value KPI, project managing new strategies and developments across all channels and devices to increase AOV and hit annual targets• Using SAP, Google analytics data, MS Excel and competitor benchmarking to analyse trends in order to deliver insights to the business. These insights are used to drive buying and marketing decisions

Responsible for trading on the Dunnes Stores Ecommerce site, with a focus on:• Driving sales through the Ecommerce channel, focusing on achieving KPIs through site updates, digital marketing campaigns, promotions and product range launches• Key role in online content and marketing plan and process, from initial roundtable discussions to publish, through to reporting and iteration• Email campaign plan, segmentation, send and reporting• Landing and product page SEO• Liaising with product buyers and stock controllers to plan trade focus and ranging• Trade reporting using Google Analytics and internal reporting tools• Product level customer experience - ensuring products appear at their best by working with photography studio and copywriters• Category level customer experience - ensuring navigation is straightforward and product mapping makes sense, so the customer can find the product they want as easily as possible• Working with designers to plan design updates to landing pages, banners etc• Visual Merchandising based on KPIs; top sellers, views, stock levels, trade focus

Further focus on Trading and Commercial aspects of running an eCommerce website. Ensuring Carphone Warehouse's commercial propositions are brought to its online presence.Responsibilities include:• Managing roadmap of new features/development to the website, from initial spec through development, testing and delivery• Managing product range and site content, working with commercial and marketing teams to create and range new products, and develop all site content including customer support pages and campaign advertising pages• 3rd party account management, working with media providers, payment service providers, our warehouse, site platform provider, affiliate companies and SEO/CPC account managers

Responsible for the day to day operation of the Carphone Warehouse Ireland's website and Ecommerce platform. Duties include:• Driving sales through the Ecommerce channel. Using Google Analytics and Content Manager reporting tools to analyse traffic sources in order to recommend new sales campaigns• Order processing management. I review and process all orders, working with our warehouse staff to ensure delivery• Managing roadmap of new features/development to the website, from initial spec through development, testing and delivery• Managing product range and site content, working with commercial and marketing teams to create and range new products, and develop all site content including customer support pages and campaign advertising pages• Working with the Supply Chain team and with warehouse staff to ensure stock availability. Auditing warehouse stock in person• 3rd party account management, working with media providers, payment service providers, our warehouse, site platform provider, affiliate companies and SEO/CPC account managers• Fraud prevention, having developed a robust working knowledge of fraudulent behaviour for a high resale value product• Liaising with our Customer Care teams to ensure customer care issues are resolved promptly and satisfactorily• Reporting on a regular basis to the Head of Online on sales performance, traffic and project status