At MY HR BOUTIQUE, we specialize in providing comprehensive HR solutions tailored to the unique needs of businesses in the UAE. With over 10 years of experience in HR management, our team has a proven track record of helping companies attract, develop, and retain top talent. We offer a range of services, including HR consulting,HR operation outsourcing, talent acquisition, performance management, and employee engagement, all designed to enhance organizational effectiveness and create a positive workplace culture. In addition, our headhunting expertise enables us to identify and recruit high-performing candidates for executive and specialized positions, ensuring our clients have the right people in the right roles. Trust MY HR BOUTIQUE to support your business with our HR and headhunting services, and let us help you achieve your strategic objectives while maintaining a competitive edge in the market.

As a business consultant with a diverse background, I've had the opportunity to work in various industries, including medical clinics, SME companies, and jewelry and fashion. In the medical sector, I managed routine operations and clinical projects, identified and solved complex problems, and supervised a 15-person team. For SME companies, I provided customized input on staffing and business management plans, conducted cost analysis, and optimized existing sustainability programs. In the jewelry and fashion industry, I collaborated with team members to deliver project requirements, supervised new designs, and consulted with customers to understand their needs and budgets. With this range of experience, I bring a unique perspective to consulting and strive to help businesses achieve their goals through customized solutions and efficient operations management.

MPDS ACROBATICS YOGA & PILATES STUDIO Dubai opened its doors on 10 March 2014, and has been sold on 14th of April 2019.As the General Manager, I led the startup and opening of the business and provided expert HR and managerial guidance throughout its operations. I was responsible for creating and implementing operational procedures, workflow planning, accounting and budget management, performance metrics, and customer service.I also recruited, trained, and mentored a team of 25 staff members to ensure maximum productivity and performance. In addition, I collaborated with company partners to develop and actualize strategic plans to advance the company's mission and objectives while promoting revenue, profitability, and growth.My marketing expertise was instrumental in generating new business through email outreach, telemarketing, and presenting at nationwide tradeshows. I successfully promoted brand awareness and increased market penetration across the fitness markets, formulating and utilizing marketing and promotional campaigns to articulate service value and develop content for online publications.I designed, managed, and maintained the company website, directing video designs and designing email, HTML, and in-text email promotions. Through my expertise in digital marketing, I created and implemented marketing campaigns and directory services to capitalize on new media and internet advertising opportunities, including Google AdWords and Google Analytics, which helped us achieve top rankings in Google and TripAdvisor.I effectively managed company key accounts to promote ongoing project profitability and superior customer satisfaction, leveraging my extensive HR and managerial expertise to ensure that all stakeholders were satisfied with the studio's services.

Led the successful startup and management of a high-quality furniture production and rental company in Dubai. Leveraged HR and managerial expertise to hire, train, and mentor a team of 10+ professionals in sales, production, and marketing. Expanded the business by developing effective sales, advertising, and marketing campaigns and optimizing the supply chain to reduce costs and improve distribution. Achieved breakeven within two years of operations and managed $600k in capital to execute production expansion and increased capacity. Successfully negotiated purchasing and contracts to meet budget targets. Sold the company after establishing it as a leader in the industry."

Business Strategy & Board Member

As a Strategy & Communication Consultant at TES, I directly reported to the CEO and provided strategic communication advice to the executive team. My responsibilities included developing and executing the company's marketing strategy, designing the website, attending exhibitions, and collaborating with internal stakeholders to define marketing program requirements. I also streamlined the communication and goal-setting process to assist employees in understanding the competitiveness of the markets. In addition, I revamped internal and external websites to improve clarity and accuracy of information, navigation, and consistency of materials. Other achievements include designing templates for the content management system to promote SEO and conversion best practices and efficiently using HTML tags. Furthermore, I developed strong media relations as assets for positive coverage and public image, edited and distributed press releases and pitches to local and national media outlets, and secured positive coverage in multiple publications. I completed strategic competitive analysis by assessing the strengths and weaknesses of competitors and prepared briefings for shareholder meetings.

As a strategy and communication consultant at ASO Holding, a steel industry leader, I was responsible for overseeing the company's merger to drive seamless transition and integration of operations. I played a pivotal role in organizational transformation and implementation, monitoring two corporate restructurings with great success. Additionally, I facilitated HR operations, including strategic workforce planning, performance management, staffing, and administration of benefits.Working in a fast-paced and cross-functional environment, I was able to complete three tasks efficiently. I developed a brand identity with a distinctive graphic style and tone for all company communications. I identified, developed, and evaluated marketing strategies based on the company's objectives and market trends. I evaluated advertising and promotion programs for compatibility with public relations efforts. I planned and publicized events, negotiating vendor contracts, and designing promotional materials.Collaborating with sales and marketing leaders, I devised public relations campaigns, coordinated with advertising, and authored press releases and communications materials to share vital information and promote intended messages. I also edited and revised all marketing content to ensure the highest quality of writing.In addition, I designed and created marketing collateral for trade shows and wrote and developed media kits for two international exhibitions, as well as for the company's merging operations. With my strong skills in strategic communication and stakeholder management, I contributed significantly to ASO Holding's success in the competitive steel industry.

As a legal practitioner, I was responsible for assisting clients in achieving their goals while ensuring compliance with applicable laws. I conducted in-depth research to prepare effective proposals, agreements, and contracts, and drafted legal papers such as complaints, summons, and interrogatories. I also attended court sessions and staff meetings to keep minutes and investigated the facts and laws of cases to prepare for legal action.Through this role, I developed strong analytical and critical thinking skills, as well as an acute attention to detail. Additionally, I gained experience in communicating complex legal concepts to clients and colleagues in a clear and concise manner.

As the founder of a company focused on promoting products through facility tours, events, courses, and engaging presentations, I played a pivotal role in developing the organizational vision, mission, and foundational structure of the company. To execute this vision, I recruited eight technical specialists to assist in 80+ one-day training events focused on sales techniques for digital products.One of my core strengths was cultivating and maintaining strong industry relationships and customer partnerships to capitalize on opportunities and maximize business success. To that end, I designed and rolled out an award-winning training program, strategies, and sales tools from concept to completion, resulting in greater team efficiency and effectiveness. I also managed and coached sales teams of up to 1000 and 200 promoters on in-house promotion, including training, goal setting, and evaluation.In addition to the training events, I organized corporate events, conferences, exhibitions, and special events. As part of my commitment to quality assurance, I also conducted a 10-day wine specialist training workshop to discover the characteristics of the products and improve sales techniques. Throughout my tenure, I collected information about course success and participant satisfaction and organized handbooks and course documentation for participants.

I co-founded and managed a trade marketing and staff recruitment company that specialized in organizing and managing in-store promotions and events for international fashion and perfume brands and IT companies. My role included seeking and coordinating suppliers and partners, overseeing marketing efforts for product launches, including public relations, direct mail pieces, trade shows, sales training, and email campaigns, and supervising promotion and marketing teams. Through effective communication and collaboration, we were able to successfully execute promotional events that resulted in increased brand awareness and sales for our clients.