Donatella Basdereff Email & Phone Number

Marseille, Fr

Ville De Paris, Île-De-France, France

Lolo Paris is a French innovative and eco-friendly lingerie & swimwear brand for all body types. Over 60 bra sizes & 10 panty sizes available. Proudly supporting a women-led business.

Paris, Île-De-France, France

Commune is the first urban coliving dedicated to single-parent families in the world. It prevents the vicious circle of social, professional and financial hardship traditionally experienced by solo parents.Pre-seed round - €1.5M raised in July 2022.

São Paulo, Brazil

Brazilian sustainable clothing brand reinventing nursing one zipper at a time. 100% manufactured in São Paulo & sold online as a DNVB. I cofounded & self-funded the company with €12k. I led it from 0- to-1 managing a team of marketing freelancers & other partners (factories, logistics, finance...):🔍 Market Research: delved into sustainable fashion industry, as well as nursing & maternity clothing. 🎽 Product Development: defined go-to-market collections, overviewed 6 garments developments (R&D), led online & IRL user-tests with +200 mothers & childcare professionals (Typeform, interviews, fitting). 🧵 Supply Chain & Operations: identified Brazilian fabric suppliers & manufacturers, established production calendars & quality checks, outsourced logistics to a fulfillment partner.📈 Growth: led naming, branding, go-to-market strategy, content creation (socials: @somos.nave, photo shoots), clients acquisition (Meta Ads - CAC: 10€), activation & retention (18% of customers bought twice or more, 10% of total sales came just from the abandoned cart automation via CRM - Klaviyo)👩🏻‍💻 Web / E-commerce: set up Shopify’s website, integrated marketing stack & apps, made updates for better conversion rate optimization (CR: 1,5%) & higher average order value (AOV: 50€).📄 Admin, finance & legal: set up the company, led with day-to-day admin, financial follow-up & analysis.

São Paulo, Brazil

Brazilian plant-based food supplements startup operating as a DNVB. I moved to Brazil to cofound, set up & lead all the market research and initial operations during its 1st year of activity:🔍 Market Research: delved into plant-based food, supplements & beverages, and DNVBs businesses. 🌱 Product Development: led online user research, defined roadmap, identified pharmaceutical partners. 📈 Growth: led naming, branding, packaging & go-to-market strategy👩🏻‍💻 Product Management: defined products recommendation algorithm criteria & website specifications 📄 Admin, Finance & Legal: setup the company to operate in Brazil, did budgets, accounting, hiring.

Paris Area, France

French mobile app acting as a podcast player with original content. Launched by Arthur Perticoz & Mathieu Gallet (ex-INA/Radio France), I joined as the 6th employee to launch the app in France:📈 Growth: defined go-to-market strategy for the app’s launch (AARRR framework), set up growth stack & CRM transactional and marketing flows (emails, in-app & push notifications), led paid acquisition (Meta, Apple, Google), optimized stores (ASO), analyzed app usage (Amplitude).👩🏻‍💻 Product Management: led user research & discovery, updated product & data’s roadmaps based on app usage, analytics & user tests, worked on bugs with the developers.💌 Customer Support: set up operations (Front, HelpScout), automated bugs reporting & follow-up.

Paris E Região, França

👩🏻‍💻 Product Management: acted as PO & PM hand in hand with our designers and developers to launch several new internal data analytics dashboards & CRM, as well as our SSO and new API uses. 💪 Project Management: implemented GDPR, led the personalization of online fundraising efforts with events-based donation pricing suggestions, coordinated internal voting process & database for the Convention in October 2017, strategic thinking and benchmark to relaunch En Marche's e-shop. 📊 Data Analysis: learnt SQL and became the go-to-person for all-things-data internally, conducted quantitative & qualitative research on our donors base, enriched our database with open data, provided insights to several third-parties working or researching with En Marche.🦸🏻‍♀️ Customer Support: hired, trained and managed our permanent customer support team, automated workflows with automatic tagging and canned responses to go from 20k unanswered emails to 0!

Paris Area, France

Full-time volunteer at En Marche's HQ during the presidential & parliamentary elections. 💌 CRM: coordinated, drafted and sent massive outbound emailing & text campaigns with national and international reach from 300k to 2M people. 🦸🏻‍♀️ Customer Support: part of a team of 50 volunteers answering over 30k inbound emails and +1000 phone calls and making over 500 outbound phone calls to get out the vote!👩🏻‍💻 Product & Project Management: managed a 10-pax core team and +100 local representatives around the world to ensure proxy voting for 68k people in the presidential and parliamentary elections through our dedicated matching tool: https://en-marche.fr/procuration, identified and reported bugs & spams to the tech team. 🎟 Events: press & crowd management during political meetings.🚶‍♀️Campaigns: local monitoring & coaching of 6 parliamentary candidates in their electoral district in the North and West of France, follow up of parliamentary candidates’ financial budgets.

Région De São Paulo, Brésil

Green Park Content is a global SEO-enhanced brand publisher driven. Based in London, Paris, São Paulo, and New York, it creates original content that is relevant, innovative, and organically searchable on the web. 🔍 Market research: looked for best-in-class brand content practice around the world, supported the Sales team with dedicated case-studies per industry and a white book on content trends. 📈 SEO: made qualitative & quantitative assessments of our projects content's performance👩🏻‍💻 Product Management : ideated and launched the 2nd version of our website with our CTO.

Master In Finance & Strategy, Accounting And Finance

Paris, France.

Master In International Management, International Business

São Paulo, Brazil.

Year Abroad, International Relations And Affairs

Moscow, Russia.

Bachelor Of Arts (B.A.), Humanities & Social Sciences

Paris, France.

French Baccalaureate, Economics & Social Sciences (Es), High Honours (Mention Très Bien)