Project Management and Marketing Strategy for small and emerging businesses. Identifying and creating efficiencies to help small businesses run better and achieve their marketing goals in a clear, streamlined way.

Oversee campaign development for brands like Basil Hayden, Walmart, and SweeTARTS. I lead creative teams in development of strategic multi-faced marketing campaigns, brand development, and platform creation. • Manage creative projects from kick-off to final delivery.• Developing processes and strategies while pressure testing against ever changing environments and scenarios. • Managing scope / budget and tracking against deliverables.• Diluting client briefs into itemized deliverables for the creative team to execute.• Managing relationships with clients and cross-functionally across different teams to ensure a holistic, positive working environment. • Thought leadership, facilitating and championing the team to do great work and create award winning campaigns.

Oversee Marketing and Creative teams in creating multi-faced national marketing campaigns, actively building and scaling campaigns for the US market. Owning cross-functional marketing planning, including prioritization, KPI integration, process optimization, and communication with key business partners, and the product & operations teams. Responsible for brand development, new client lead generation, AI Integration, strategic growth planning and competitive positioning. • Established a scalable, process driven marketing model to exponentially grow the franchise model by 20+ locations in 12 states within one year • Create a holistic marketing strategy across all channels, driving a 15% lift in new trials in one quarter.• Creative direction on visuals for the look/tone/feel of our quarterly marketing campaigns.• Create training programs and processes for Franchisees to execute experiential and social media marketing initiatives at local level, increasing new trial and conversion• Negotiate partnerships and sponsorships with key vendors and big brands to increase brand visibility across all markets. • Host trainings and continuing education webinars to assist franchisees in growing their client base. New lead generation in corporate stores increased by 25% in one year.• Vetting and coordinating influencer partnerships, growing organic followings by 40%, creating content that propels the brand into the fitness influencer world.• Teaching franchisees how to apply creative content strategy to help them monetize the current followings they have on social media.• Provide franchisees tactical and strategic support on the execution of grass roots and community marketing. Business growth 20% Y/Y.

Managed all aspects of digital marketing development across 4 franchising brands with a focus on social media advertising. Project management and strategic planning on all national campaign creative executions, driving customer retention and attendance.• Fostered vendor relationships, creating programs for franchise locations to manage social media footprint, growing organic following by 20% Y/Y• Develop SEO best practices and website optimization alongside web development team

Direct market influence over 150+ studio locations nationwide through omni-channel marketing strategy and content creation. Supervised a team of 4 Community Managers over Midwest region while managing highest at-risk region (west coast, 40+ locations) increasing foot traffic and social media footprint by 20% quarterly.

Development of studio location grand opening plans nationwide (100+ locations). Created customer acquisition campaigns on social & digital platforms resulting in 40% increase in foot traffic Y/Y.

Built integrated marketing plans and purchased media for 3 different brands and 25 franchise locations driving ROI and increased new business Y/Y.

- Worked closely with customers as a personal shopper, personal stylist- Developed and maintained relationships with clients to drive overall business

- Developed relationships with various media outlets in order to get media coverage and advertisements placed for our clients- Assisted the Account Executive in managing accounts- Developed excellent working relationships with clients by assessing customer needs while meeting their timing and budget requirements- Managed social media outlets, wrote website copy- Managed appearances and interviews for clients on national and local news stations- Wrote and distributed press releases and articles to local and national news stations and appropriate magazines, follow up calls- Kept an up to date, organized log of projects and progress to ensure the client was pleased with the results.

- Assisted the Account Executive in managing accounts- Managed social media outlets and wrote website copy- Managed appearances and interviews for clients on various news stations- Wrote and distributed press releases and articles to local and national news stations and the appropriate magazines, follow up calls.

- Worked with designer fashion brands getting them exposure in high profile fashion magazines- Point to point logistics execution- Presented marketing campaign results back to customer to ensure the customer objective was met- Mercedes Benz Spring/Summer Fashion Week: Planned and executed logistics of the event for high profile guests

- Assisted Brides in finding the perfect wedding gown, bridesmaids’ dresses, and any other apparel they may need for their wedding- Received gowns, prepped them for pick-up, making minor adjustments if needed- Attended various bridal shows to create new relationships and drive business

- Contacted buyers, blogs and magazines to get the product featured, generated exposure of the brand- Created graphics for the jewelry line and blog- Helped develop the concept and moodboard for up coming jewelry line