Donato Mangialardo Email and Phone Number
Influential and highly experienced SaaS B2B Software Product Marketing and Product Management leader. Proven ability to research and crystallize a deep understanding of a market problem and turn that knowledge into Buyer and User Personas, product plans, GTM and launches, content marketing strategies, and delighted customers / Net Promoters.Over 18 years of international experience (including 9 in Silicon Valley/ SF Bay Area) at fast-growth startup and scaleup organizations, one of which, Docebo Inc., ascended from USD20M value to USD1.7B market cap in four years, including two highly successful IPOs at Nasdaq(DCBO) and TSX going from 1.6M to 200M ARR. Introduced and established the Product Management and Marketing discipline in Docebo from a one-man band into a team of 6 while overseeing 12 Product Owners.SPECIALITIESMastering the integration of market research, product vision, roadmaps, positioning, and marketing strategies using company-wide, framework-driven methodologies.Passionate about customer discovery; adept at conducting structured customer and win/loss interviews for continuous market research, Buyer and User Persona development, and metrics-driven projects with clear, achievable KPI’sSkilled in driving consensus on priorities for cross-functional product delivery, from capabilities to positioning and launches, by bringing data-driven analytical and qualitative insights to the table, thereby limiting the debate of opinions and the weight of rank in the room.Proficient in applying robust methodologies for company and product positioning and strategy, competitive intelligence, product launches, and content development.Expertise in simplifying complex technologies into clear, relevant benefits for User and Buyer Personas.Creative content developer with exceptional copywriting and storytelling abilities.Led Analyst Relations (Gartner, Brandon Hall, Forrester, Fosway, etc) resulting in a growing position in their quadrant-like representations (e.g. https://www.fosway.com/9-grid-2/), winning dozens of awards, and, especially, becoming one of the top three companies suggested by BHG to their F500 customers.Mentor and trainer for product owners/managers, and new hires across departments, fostering career growth and cohesive, high-performing teams.Proven track record in establishing credibility across organizational levels through collaboration, hard work, and integrity.Ongoing upskilling in GenAI Prompt Engineering and its application in PM/PMM disciplines.90% hybrid and fully remote roles
Castro & Partners - The Product Management Firm
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Scientific Director Pm - Pmm - Courses (The Only Certified Courses In Italy)Castro & Partners - The Product Management FirmFano, It
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B2B Saas Product Management And Product Marketing ExpertSelf Employed Jan 2022 - PresentItalyIn 2022, I took a deliberate pause from corporate roles to prevent burnout and address family matters, prioritizing work-life balance and mental well-being. This break became an opportunity to reflect on my career journey and explore interests that enrich both my personal and professional life: mentoring rising product leaders, pursuing visual arts projects, indulging my passion for culinary-driven entertainment, and deepening my knowledge of the B2B SaaS product business.I maintained professional engagement through selective consulting work, starting as a Fractional CMO at Qapla' (eCommerce) and advising U.S.-based companies in the restaurant and seafood sectors. This dual approach has kept me actively involved with evolving product management and marketing practices, particularly exploring how Generative AI (GenAI) can enhance these disciplines.This period has both broadened and deepened my T-shaped PM/PMM skill set, ensuring my capabilities remain relevant and impactful for my next corporate role. -
CmoGiunti Psychometrics Oct 2019 - Jan 2021Florence, Italy Metropolitan AreaAs Chief Marketing Officer I led the overall Marketing function in Giunti Psychometrics, a company of Giunti Editore, a top publisher in Italy that is celebrating its 70th anniversary in 2020. Giunti Psychometrics offers a range of products and services for the well-being of people and organizations.A non-compromising scientific approach to applied psychology, coupled by a solid, state-of-the-art software technology foundation, have made Giunti psychometrics Europe's leader in applied psychology through psychological assessment, methodologies, and technology that make people flourish and organizations thrive.Its products and services span from improving the lives of children with learning disabilities to developing the skills of the current and next generation of leaders in both the public and private sectors in companies such as Allianz Bank, CdP, ENEL, BVLGARI, EDISON, with a presence of 16 offices around Europe and the Americas.As a CMO I am concentrating on, well, marketing, with a strong emphasis on product performance, innovation, people and leadership -- "putting empathy and service before the shameless pursuit of attention at the expense of the truth", quoting Seth Godin. More importantly, I am constantly inspiring and motivating the company to learn new things, experiment, and getting everyone to move in the same direction. -
Director Of Product MarketingDocebo Jun 2015 - Oct 2019Milan Area, ItalyDocebo is the leading learning platform for businesses, with over 2,300 clients in 80 countries and a stellar double IPO (Nasdaq, TSX) in late 2019 (DCBO). Now a +1000 people, 1.7B market cap company, Docebo's learning platform drives employee, partner, and customer growth increases performance, drives revenue, employee engagement, and talent retention. Our customers are organizations that are growing rapidly, globally, who believe that people are their best strategic asset. As an avid learner and an insanely curious technology marketer, I could not ask for a more rewarding job. Join us! Customers include Amazon/AWS, Netflix, Starbucks, Uber, Hubspot, Thomson ReutersHere are a few of the things I do at Docebo:Develop and maintain an intimate understanding of the market, buyers, and competition and turn this expertise into a compelling positioning message that speaks to our target audiences and clearly articulates our differentiation.Educate the market and launch successful products that define Docebo's competitive advantage, such as Docebo's new Artificial Intelligence-powered learning platformCreate product content and strategies to feed our inbound marketing engine for each Buyer Persona and each stage of the Buyer Journey.Create repeatable processes and tools to support our product-related sales enablement strategy across our worldwide teams, including positioning, buyer personas, company and product decks, roadmaps, and competitive analysis.Continuously refine and crystallize Buyer and User Personas through qualitative and quantitative research, including structured interviews.Voice of the product. Define and run product launches and communications, both internal and public, run retrospectivesOthers: analyst relations, industry awards (18 top awards in 2018), top converting buyer’s toolkits, beta programs, onboarding over 160 employees in the past 3 years. -
Vp Of MarketingTekpea Inc. Jun 2013 - Jun 2015Palo AltoTekpea’s IoT platform helps companies build smart, connected products and energy management solutions that stand out in the exploding Industrial (IIoT) Internet of Things (B2B, Cloud) and smart grid markets.- Leading internal and external product roadmaps, driving product and company positioning.- Generating all messaging and collateral for partners and sales channel use, from case studies to booth message design at tradeshows- Crafting attractive business plans and compelling presentations for partners and investors.- Organizing the company presence at top EU events (Amsterdam, Hannover, Nuremberg) including designing the booth and finding accommodations.
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Product Management And Product Marketing ConsultantMarket-Driven Sep 2011 - Jun 2013Genova, ItalyHelping companies ensure their products support a repeatable, successful business, from the software application to the business model and the go-to-market strategy. The Agile, Lean way.-Projects included a sophisticated, template-based online editor for a LCMS system, an automated online assessment platform for HR applications, a SaaS Applicant Tracking System (ATS) for Recruiting, and a platform to create and deliver branded content to the right audience. (Papermine)
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Director Of Product, Interim Dir. Of Software EngineeringHttps://Www.Exactls.Com/ Sep 2009 - Sep 2011Sestri Levante, ItalyExact Learning Solutions, (formerly Giunti Labs), is a global leader in Learning Content Management Solutions (LCMS). Customers include Volkswagen, Gucci, NHS, Scania.- Led Product Strategy, Product Management and Marketing efforts.- Led the release of a completely redesigned LCMS platform, including the delivery ofdesktop, cloud and mobile applications as part of the overall solution.- Drove change for how products were built and launched into a highly competitivelandscape under strong pressure for differentiation and performance.- Built and coached marketing and engineering teams.- Led effort to rebrand the company and its products after an acquisition.
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Director Of Product ManagementArena Solutions (Ptc) Jan 2007 - Sep 2009San Francisco Bay AreaArena Solutions - now part of PTC - is the leading provider of Cloud (SaaS) Product Lifecycle Management (PLM) software for manufacturers and their supply chain. Customers include GoPro, Philips Color Kinetics, Jawbone, Segway, Landis+Gir. - Led product management, product strategy, positioning, and roadmaps while overseeing the release process and launch activities across 2 major releases and 3 minor ones.- Developed a repeatable process to research and define market problems, create buyer/user profiles, and set the scope and priorities for the solutions.- With a clear product vision and roadmap Arena was able to consistently attract new customers, with a 48% QoQ, and a 35% YoY revenue gain, despite a sinking economy.Senior Product Manager- Established and led the product management function in the company, supporting the strategic need to evolve from a tech-driven company into a market-driven one.- Led product integration projects for desktop EDA/MCAD and SaaS PLM platform.- Implemented Agile methodologies and the Minimum Viable Product approach.- Maintained clear business drivers and roadmap visibility for all stakeholders.
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Sr. Product ManagerActify, Inc. Aug 2005 - Jan 2007San Francisco Bay AreaA small, yet established product design collaboration company with 7,000+ active customers in NA, EMEA and APAC, including Land Rover, Magna, GlaxoSmithKline.- Led product management team, working closely with the CEO, engineering, marketing, and VAR channel to meet mission-critical business goals at a key juncture for the company.- Led the effort to evolve Actify’s core platform into a new enterprise-level design collaboration suite based on the Microsoft SharePoint platform.- Introduced and established case management and knowledge base systems to improve customer retention and feedback. -
Director, Product ManagementThink3 Oct 2003 - Oct 2004San Francisco Bay Areathink3 provided state-of-the-art 3D CAD and PLM solutions to the global manufacturing market. Responsible for developing and managing overall product strategy and roadmap. - Built the product management foundation for all product lines to consolidate think3 market-driven model. think3 grew its revenue from $15M to $40M in the last two years.- Led planning cycles including 3 major releases. The resulting product was awarded with five stars out of five by Cadalyst Magazine in 2004. -
Senior Product ManagerThink3 May 2001 - May 2003San Francisco Bay Area- Go-to person for product roadmap and strategy for the main product line, using 75% of total engineering resources.- Drove new product vision and plan, igniting the largest engineering hiring plan (+60%) in the company's history.- As a side project, conceived and led think3’s innovative support and e-learning portal, awarded as one of “The Year's Ten Best Web Support Sites” by ASP in 2001, 2004, and 2005 (other winners include Dell, Cisco, Microsoft.)
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Senior Product Specialist, Competitive AnalysisThink3 Apr 1999 - Apr 2000Bologna Area, Italy- Applied structured benchmarking techniques to provide internal visibility to the most competitive MCAD products in the marketplace.- Provided in-depth, detailed reports to feed into product planning cycles.
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Appliccation Engineeer / Head Of Solution EngineeringCad.Lab Sistemi Mar 1995 - Mar 1999Pesaro Urbino Area, Italy- Enabled sales team to exceed targets, during a time when revenues were critical to raising VC's funds to grow into a global company, and won sales achievement award.- Managed a team of sales engineers, redesigned the product demonstration creation process, templates, and industry-specific presentations.
Donato Mangialardo Education Details
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Frequently Asked Questions about Donato Mangialardo
What company does Donato Mangialardo work for?
Donato Mangialardo works for Castro & Partners - The Product Management Firm
What is Donato Mangialardo's role at the current company?
Donato Mangialardo's current role is Scientific Director PM - PMM - courses (the only certified courses in Italy).
What schools did Donato Mangialardo attend?
Donato Mangialardo attended Università Politecnica Delle Marche.
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