- Developed and executed comprehensive brand strategies to enhance brand recognition and market presence- Designed user interfaces for web and mobile applications, focusing on usability and visual appeal- Led cross-functional teams to ensure brandconsistency across all channels- Conducted market research and analyzed consumer trends to inform branding decisions- Collaborated with marketing and product teams to align brand initiatives with business objectives- Managed budgets and resources efficiently to achieve project goals- Implemented design thinking methodologies to drive innovation and problem-solving- Produced engaging visual content for digital and print media, including graphics, illustrations, and promotional materials- Monitored and evaluated brand performance metrics to measure the effectiveness of branding efforts

Strategic Planning:Develop and implement comprehensive digital marketing strategies to achieve company goals and KPIs.Content Creation:Oversee the creation, curation, and management of published content across various digital platforms.Podcast Production:Including branding, editing, video editing for YouTube and distribution.SEO & SEM:Optimize website and social media channels for search engines (SEO) and lead generation. Manage online paid advertising campaigns, including Google Ads and Bing Ads.Social Media Management: Plan and execute social media campaigns on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Monitor and engage with the audience.Email Marketing: Design and implement email marketing campaigns, ensuring high levels of open rates and engagement.Analytics and Reporting: Track and analyze website traffic and campaign performance using tools like Google Analytics. Provide regular reports to senior management.Stay Updated:Keep up with emerging digital tools and platforms, best practices, and industry trends.Team Leadership: Lead and manage the digital marketing team, ensuring all members are on track with their individual tasksCollaboration: Work closely with other departments, such as sales, product development, and customer service, to align strategies and maximize efficiency.Customer Insights: Use analytics and other data-driven tools to gain insights into customer behaviors and preferences, and adjust strategies accordingly.Brand Management: Ensure brand consistency across all digital channels and promote the company's brand message in the digital space.Vendor Management: Collaborate with third-party vendors, agencies, or freelancers as needed.Crisis Management: Monitor online reviews and feedback, addressing any negative comments or reviews in a timely and professional manner.Continuous Learning: Attend workshops, webinars, and conferences to stay updated and bring new ideas to the team.

- Developed and implemented comprehensive SEO strategies, increasing organic traffic by 35% in 6 months through SERP rank improvements for key terms.- Managed and optimized Google Ads campaigns, enhancing conversion rates by 20% and reducing acquisition costs by 15% via strategic keyword research, bid management, and ad copywriting.- Conducted thorough keyword research and competitor analysis, leading to a 25% increase in first-page keyword rankings and guiding content optimization and development.- Utilized analytical tools like Google Analytics to monitor SEO and SEM metrics, providing actionable insights for performance optimization and strategic adjustments.- Collaborated with content teams to integrate SEO best practices into content creation, resulting in a 40% increase in engagement and backlink acquisition for blogs, white papers, video content, and social media copy.- Managed on-page and off-page SEO, including technical audits and link-building campaigns, to enhance site health and authority.- Implemented local SEO strategies, boosting visibility in local search results and increasing physical store foot traffic by 30%.- Stayed updated on SEO and SEM trends and algorithm changes to maintain high rankings and adhere to search engine guidelines.- Developed PPC reporting dashboards for campaign tracking and ROI analysis, supporting data-driven budgeting and optimization decisions.- Built strong relationships with external vendors and digital marketing agencies to improve campaign effectiveness and access advanced technology.- Spearheaded content creation efforts, including crafting engaging blogs, authoritative white papers, impactful video content, and compelling social media copy to drive brand awareness and audience engagement.

• Copywriting for various websites• CV and Cover letter writing • Internet Content writing • Social Media Copywriting

• Manager of the Digital Marketing Department• Designer and Webmaster of the Bikegear.co.za website and E-Commerce• platform• Responsible for all digital marketing campaigns• Liaising with print media department to create targeted marketing campaigns• Managing social media update staff• Copywriting material for digital marketing campaigns including e-mail campaigns• and online advertising.

•Handled all Graphic Design and corporate identities•Motion Graphic Artists doing work for clients such as Wildsfees and creating ads for television•Was credited on E-tv for a documentary called “Ma se Kind” where I handled the Motion Graphics and special effects.

•Worked mainly as a videographer and editor, specialising in special effect and video graphics•Created various intros and TV Spots for Bay TV •Conceptualised and shot and edited music videos of local artists •Shot and edited various weddings and corporate events

•Head Designer•Manager of the 3 graphic designers, disrupting tasks and quality control