Don Bergin Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

Oversee all sales, business development strategies and operations to grow revenue and profitability in the convenience store channel.• Recruit, hire, train, motivate, lead, direct, and evaluate six Sales Managers and 13 Sales Representatives in the company’s largest division which generates $65.8 million, or 57% of total annual company revenue.• Serve as a key member of the company’s senior leadership team as a direct report to the CEO.• Develop and effectively manage budgets and sales forecasts.• Oversaw Service Department from 2019 – 2023 working with Director of Sales.• Manage brokers to quickly grow our points of distribution and connect us with regional chains.• Reduced Capex as a percentage of sales by 31% between 2020 and 2022.• Negotiate agreements with key product and equipment suppliers.• Serve in an integral role on product development team, utilizing customer and retailer insight to develop and bring to market new beverage styles and flavors, and existing beverages from other channels.• Grew the convenience store channel from start-up in 1994 to the company’s largest division; increased sales in 27 of 29 years in position, expanded business to 49 states.• Developed key alliances with 25 convenience store foodservice distribution companies and led the integration of 22 new wholesale distributors since 2013; negotiated the acquisition of coffee programs from distribution partners.• Rolled-out a field sales, customer service, and product knowledge training program in 2017 to employees at every level of customer interaction: service techs., delivery personnel, operations manager, sales managers, and sales representatives.• Created the first marketing programs to grow the convenience store channel including establishment of a graphics department to produce customized retailer-specific signage and displays with a consistent brand message to consumers.

St. Louis, Mo, Us

Recruited to manage and grow business with office coffee customers in St. Louis, and expanded role to include convenience stores in Kansas, Missouri, Illinois and Eastern Iowa. • Executed the sales and service process to effectively grow revenue and profitability with 500+ chain and independent convenience store accounts; successfully gained market share to overtake competitor and become the market leader.• Hired, trained, and supervised eight route driver/service technicians and two sales representatives as the territories grew.• Increased business with existing accounts and prospected new business through cold calling, networking, and referrals. • Originally sold coffee, equipment, and supplies to office accounts in the St. Louis and Kansas City metropolitan markets.

Bachelor Of Arts - Ba, Communication With Emphasis In Advertising

Course Certification