Don Bertschman Email & Phone Number

Braddock, PA, US

Greater Pittsburgh Area

• Manage all aspects of corporate digital magazine featuring key executives, clinicians and thought leaders, including: content strategy and development; writing/editing; distribution/promotion; Google Analytics; budget
• Support VP – External Communications in executive communications and visibility through writing/editing, messaging development, communications for annual report and financials call, and prep for interviews/conferences
• Collaborate on development and work of Enterprise Narrative Strategy group doing long-term, omnichannel planning and paid promotion in support of organization’s Living Health strategy
• Co-lead for Highmark Health annual reports (2016-2021)
• Collaborate with colleagues and teams throughout enterprise to develop digital magazine content in support of organizational, campaign, and leader visibility goals

Greater Pittsburgh Area

• Work directly with clients and partner with agencies to identify and express authentic brand qualities and organizational narratives that deepen relationships with target audiences
• Writing support, including three books, numerous annual reports, and web content
• Brand identity development including key messaging and brand strategy reports
• Primary writing vendor from 2006-2010 for PureSafety, an Inc. 500/5000 company, including working with VP/Marketing, CEO and key stakeholders on nearly all branded communications (web, brochures, direct mail/email.
• Copyediting and quality assurance on FedEx Managers Guides, annual reports (Dick’s Sporting Goods, Pressley Ridge, Southwestern Pennsylvania Commission, The Grable Foundation, PNC Bank) and organizational history books.

Greater Pittsburgh Area

• Co-lead in launch and management of corporate blog, including initial content strategy, design and functionality, and establishing calendar, review/approval, and related processes
• In first 2.5 years, developed, published and promoted blog content that recorded 2.5 million page views from nearly 600,000 users and won a Center for Plain Language ClearMark award
• As part of company’s first social media team, helped develop social media content strategy, launch new channels, and provide education and strategic support plans to business partners
• Assisted in monitoring and responding to social care inquiries, evolving social care function, and successful integration of member service advocates
• Created social media analytic and insight report distributed to 200+ decision-makers

Greater Pittsburgh Area

• All writing and related communication strategy tasks for primarily B2B and nonprofit clients, including brand strategy reports and key messaging guides, websites, annual reports, brochures, drip marketing content.
• Managed internal business communications and participated in business development efforts, including helping to win a three-year design contract with Pittsburgh Public Schools

Master Of Arts (Ma), English (Creative Writing Emphasis), 3.91

Activities and Societies: Published essay in Langston Hughes Review; taught Comp 101 and 102 classes; tutored in the UGA Athletic.

Bachelor Of Arts (Ba), Journalism/Creative Writing, 3.85