Don Bourassa

Don Bourassa Email and Phone Number

Marketing and Community Consultant and Advisor @ RB2B
Seattle, WA, US
Don Bourassa's Location
Seattle, Washington, United States, United States
Don Bourassa's Contact Details

Don Bourassa personal email

Don Bourassa phone numbers

About Don Bourassa

Currently consulting as marketing leadership for a leading aerospace designer and manufacturer of unmanned air vehicles, Insitu, Inc. Driving a digital transformation including launching a new website, a complete corporate marketing asset refresh, new marketing strategy, and refreshed internal communications strategy. Prior to my current gig I spent a planned yearlong sabbatical traveling the world. 33 countries in 12 months. It was one heck of a #midlifegapyear! Ask me all your questions about long-form, independent travel.I spent a decade growing Yelp from startup to enterprise. Most recently as Director of Social Media and Marketing Operations, running two integral teams at once.Social: Built our social media team from the ground up, and oversaw expansion and implementation of enterprise-wide social media strategy and policy. Led digital consumer marketing campaigns across 450+ local social handles. Managed executive stakeholders from Comms, Product, Marketing and C-Suite. Oversaw acquisition and implementation of an enterprise social management solution across 450 disparate, independently-managed, local social media handles as well as numerous corporate-level handles.Marketing Ops: Worked with Yelp Product Managers and Product Leadership to get internal products built for our Community Management department, as well as bringing direct end-user feedback back to Product. I built and oversaw a the team responsible for supporting an international remote organization of Community Managers including providing logistics and a centralized wiki, acting product liaison, growing feedback channels and providing communication support. Associate Regional Lead: Built and wrangled a remote team of Yelp Community Managers across four time zones. Training, developing CM's and strategy, measuring success metrics, and fostering growth across the US. Prior to my management turn, I acted as Portland Community Director for Yelp, planning massive events, writing a weekly newsletter to over a quarter of a million people, and managing various highly-engaged social media channels. Prior to my engagement with Yelp, I practiced insurance defense litigation in Portland, OR. Also a 2008 graduate of Lewis & Clark Law School and admitted to practice law in the State of Oregon in '08 (currently inactive). Specialties: Marketing, internal comms, PR, social media, remote team management, motivation, communication, problem-solving, event coordination, travel, writing, photography, food, wine, spirits and general bon vivant.

Don Bourassa's Current Company Details
RB2B

Rb2B

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Marketing and Community Consultant and Advisor
Seattle, WA, US
Website:
rb2b.com
Employees:
7
Don Bourassa Work Experience Details
  • Rb2B
    Marketing And Community Consultant And Advisor
    Rb2B
    Seattle, Wa, Us
  • Rb2B
    Marketing And Community Consultant/Advisor
    Rb2B Jun 2024 - Present
    Consulting on community and social media for a bootstrapped B2B SaaS email marketing company.
  • Urso Consulting
    Marketing And Community Consultant/Advisor
    Urso Consulting Nov 2019 - Present
    Consulting and advising clients on everything from community building to full-stack marketing. Startup to enterprise-level clients. Leveraging my experience scaling Yelp from 250-6,000 employees over the course of 10 years, as well as working with mega-brand Boeing and its subsidiary Insitu advising on brand, digital marketing and B2G. Current clients also include SaaS eCommerce startups.
  • Insitu Inc
    Marketing Consultant/Advisor
    Insitu Inc Dec 2019 - Present
    Bingen, Washington, Us
    Long term consulting contract driving a marketing transformation at the leading designer and manufacturer of Group 2 and 3 unmanned air vehicles, and a subsidiary of Boeing. Launched a new website, leading a digital evolution of marketing strategy, and driving a complete refresh of brand marketing assets.
  • Bourassa & Co.
    Sabbatical (Planned)
    Bourassa & Co. Oct 2018 - Oct 2019
    After a decade of community building, marketing and leading incredible teams at Yelp, I took a year off to travel the world with my wife. Our #Midlifegapyear spanned 12 months and 33 countries across 4 continents and too many time zones. Since returning I've been advising for tech startups on marketing, community, social and team-building strategies.
  • Yelp
    Director Of Marketing Operations And Social Media
    Yelp Jan 2016 - Oct 2018
    San Francisco, Ca, Us
    Built Social Media team from the ground up and created first enterprise-wide social media strategy/policy. Cross-functional alignment with User Operations, PR/Comms, Product and other strategic stakeholders on digital marketing strategy, messaging, policy and implementation. Implemented enterprise solution (Spredfast/Khoros) across 450 independently-managed, local social media handles as well as numerous corporate-level handles, across all major social channels. Coordinated enterprise-level email marketing campaigns with business marketing team using Salesforce CRM, Braze and other marketing tools. Worked closely with Product teams to position digital product marketing opportunities. Built and oversaw Marketing Operations team responsible for supporting an international remote organization of Community Managers. Provided logistics, centralized documentation (wiki), product liaison, feedback channels and intra-department communication support. Managed executive stakeholders - reporting on all aspects of marketing and social efforts
  • Yelp
    Regional Marketing Director, Community Operations Manager
    Yelp Sep 2014 - Jan 2016
    San Francisco, Ca, Us
    Translating my skills from my Community Director position with Yelp, building online and offline communities, I now focus on building and maintaining internal communities within the Yelp Organization. Motivating veteran, highly-skilled employees, on-boarding and training new employees, and fostering highly engaged workplaces for remote employees in Portland, Seattle, Honolulu, Las Vegas, Reno and San Francisco. I'm also the Manager of Community Management Operations, where I act as a Project Manager for our internal engineering and back-end Admin products that our Engineering teams build for us. This includes working with an incredible team of Engineers, translating and communicating needs in an effective way, managing expectations of my clients in Community Management and understanding the challenges of product design/UX. I split time between Portland, OR and San Francisco, CA.
  • Yelp
    Community Director
    Yelp Dec 2008 - Sep 2014
    San Francisco, Ca, Us
    Building community, organizing large offline events, managing social media channels with large audiences, and doing everything I can to connect people with great local businesses. Yelp has changed my life - I eat better, I support my local economy, and I find the best businesses. I firmly believe that the democratization of information online has allowed small, local businesses to compete with large chains that have tons of advertising dollars. My passion is to make the world a smaller place and Yelp does just that. Supporting my friends who own local businesses and keeping as much money as possible in the local economy makes everyone's life better.
  • Modified Style
    Board Member
    Modified Style Sep 2010 - Sep 2011
    Portland, Oregon, Us
    I sit on the advisory board for Modified Style Portland, a fashion fund-raising project focusing on amateur and professional designers creating fashion from reused animal-friendly materials. Modified Style benefits numerous local charities.
  • Smith Freed & Eberhard
    Associate Attorney
    Smith Freed & Eberhard Oct 2008 - Dec 2008
    Portland, Oregon, Us
    My primary practice focuses on construction defect insurance defense as well as some first-party insurance defense, personal injury and product liability defense. I am able to utilize my background in product claims with Louisiana-Pacific, my litigation experience at DLG, and my courtroom trial practice experience at the DA's office to diligently defend claims against Insurers and their insureds.
  • Multnomah County District Attorney'S Office
    Cls Attorney
    Multnomah County District Attorney'S Office Jan 2008 - May 2008
    Us
    I worked as a Certified Law Student intern on the Misdemeanor Trial Unit at the Multnomah District Attorney's office prosecuing misdemeanor crimes. My focus was on investigation, trial preparation, witness preparation, and trial practice. I successfully prosecuted numerous cases and representd the State of Oregon in 3 jury trials during my tenure.
  • Duboff Law Group, Llc
    Law Clerk
    Duboff Law Group, Llc Feb 2007 - Jan 2008
    DLG is a boutique intellectual property law firm in Tigard, Oregon, specializing in trademark, fine art, and general business litigation.
  • Louisiana-Pacific Corporation
    Claims Coordinator
    Louisiana-Pacific Corporation Jun 2001 - Jul 2005
    Nashville, Tn, Us

Don Bourassa Skills

Community Management Social Media Marketing Public Relations Social Media Event Planning Social Networking Creative Writing Marketing Litigation Management Event Management Fundraising Strategic Partnerships Food And Beverage Facebook Courts Blogging Content Strategy Marketing Communications Newsletters Trials Product Liability Trial Practice Intellectual Property Personal Injury Trademarks Remote Workforce Management Digital Marketing Social Media Management Executive Stakeholder Management Cross Functional Team Leadership Go To Market Strategy Marketing Strategy Product Marketing Content Marketing Email Marketing Project Management Program Management Operations Management Wiki Development Community Building Strategic Policy Development

Don Bourassa Education Details

  • Lewis & Clark Law School
    Lewis & Clark Law School
    Law
  • University Of Oregon
    University Of Oregon
    International Relations
  • University Of Washington
    University Of Washington
    Political Science
  • Issaquah High School
    Issaquah High School

Frequently Asked Questions about Don Bourassa

What company does Don Bourassa work for?

Don Bourassa works for Rb2b

What is Don Bourassa's role at the current company?

Don Bourassa's current role is Marketing and Community Consultant and Advisor.

What is Don Bourassa's email address?

Don Bourassa's email address is do****@****ail.com

What is Don Bourassa's direct phone number?

Don Bourassa's direct phone number is +150389*****

What schools did Don Bourassa attend?

Don Bourassa attended Lewis & Clark Law School, University Of Oregon, University Of Washington, Issaquah High School.

What are some of Don Bourassa's interests?

Don Bourassa has interest in Creative, Building Teams, Multiplying Talents, Economic Empowerment, I Also Love Travel, Writing And Photography, Motivating People, Education, Environment, Disaster And Humanitarian Relief.

What skills is Don Bourassa known for?

Don Bourassa has skills like Community Management, Social Media Marketing, Public Relations, Social Media, Event Planning, Social Networking, Creative Writing, Marketing, Litigation, Management, Event Management, Fundraising.

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