Don Caron Email and Phone Number

Innovator of designing replacement LCD screens for aviation instruments for Commercial and Military platforms.

Open up new markets and complimentary repair products for Millennium Internationals robust Avionic LRU repair capability. Manage all aspects of new product development including, vendors, customers internal engineering and DER's when necessary. Represent Millennium International at trade shows and exhibitions. Build brand awarness through targeted direct marketing and networking with industry leaders, such as American Airlines, Delta TechOps, Lufthansa Technic as well as other MRO's, operators and military repair stations.

Promote Optical Display Engineering's proprietary Avionic LCD repairs to domestic and international airline operators, MRO's and OEM's. Recomend and develop new repair capabiliites, manage vendors and represent Optical Display Engineering at trade shows and exhibitions. Build brand awarness through targeted direct marketing and networking with industry leaders, such as American Airlines, Delta TechOps, Lufthansa Technique, and GE Aviation.

Develop sales strategies and Ecommerce site for independent stocking distributor of electronic components, connectors and wiring harness products. Supervise the Sales Department, establish budgets and sales goals. Market and sell components as well as semiconductors, integrated circuits, diodes, connectors and military QPL products. Oversea direct mail and email marketing campaigns.Developed 600K SKU Ecommerce site, now responsible for 2 million in annual salesAutomated the sales process to increase efficiency and accuracy of the entire sales and fulfillment process. Utilized in-depth knowledge of computers, software, and cloud based solutions to take enable a remote sales department that is seamless to our customers and our staffInstrumental in acquiring ISO 9001:2008 compliance.Converted inventory system to an SQL 2012 database system with over 6 million SKU’s that are uploaded to industry market places and our E-commerce Store.

In charge of daily operations at this wholesale distributor of electronic components. Responsible for sales, marketing, accounting and information technology. Fostered strong working relationships with both domestic and international suppliers. Recruited, hired, trained and supervised sales staff. Marketed products through Internet, direct mail, e-mail, advertisements and tradeshows. Sold over $1 million in components annually at 45% margins.Captured prominent clients such as Jabil Circuits, Solectron, Marvin Engineering, Loral Space Systems, Computer Sciences Corp., Tellabs, Motorola and National Semiconductor.Developed website and marketing materials targeting OEMs, CEMs, distributors and brokers.Designed promotional materials for tradeshows highlighting company’s products and services.Installed and administered Microsoft Business Server and Microsoft SQL server.

Managed every aspect of direct sales/marketing. Strategically marketed company’s products to OEMs, CEMs, high technology manufacturers and resellers in an ISO 9001:2000 environment. Created catalogs, advertisements, promotional materials and two e-commerce websites. Generated significant savings through internalizing art and graphic services.Upgraded the company’s network from Novell to Windows NT. Oversaw the launching of Goldmine SQL sales force automation software linking customer and vendor documents. Increased total sales from $9 million to $38 million.Negotiated with Asian manufacturers in forming a lower cost, private label division, Central Technologies (CT), and grew sales from zero to $15 million.Created an easily on-line accessible database to cross-reference manufacturers’ part numbers.Wrote quality manuals, work instructions, and other ISO 9001:2000 supporting documentation.

Established a mail-order business to sell computer storage sub-systems to Fortune 500 companies, government agencies and universities. Managed a 15-member direct sales department staff. Instituted and supervised an in-house graphic design department to create advertisements. Initiated a PC division for hard drive systems, tape drives and back-ups. Launched a private-label line of storage systems, RAID systems and optical drives. Promoted brand to international resellers. Led rapid company sales growth from zero to $30 million in three years.Acquired and finalized OEM contracts with large suppliers including Toshiba, Seagate, Quantum, Western Digital and Adaptec.Administered a $1.2 million advertising budget. Collaborated with magazine publishers in multi-page, 4-color mail-order advertisements.Established strategic partnerships with Seagate, Toshiba, Ricoh and Western Digital on reseller agreements and cross-promotional advertising.Set retail and mail-order price points for the entire product portfolio.

Designed and sold computer systems, printers, disk drives, internal/external back-ups to Fortune 500 end-users and system integrators. Coordinated sales opportunities between Arrow’s outside sales representatives and suppliers including IBM, Digital Equipment, Texas Instruments, CDC and AT&T.